This seems to be very poor economic logic that is not reflected in sales by other brewers. You can't compare price at retail with price on tap for the simple reason that one is retail and one is service. They do not have comparable price structures because they are not in the same market sector. This is not lost revenue at all and the price difference does not all go to the brewery. In fact, the brewery already gets a smaller return from each pint sold on tap than it does from retail sales. It's like arguing that bus passengers should each pay the same toll when going across a toll bridge as drivers of cars already pay--because those who don't drive are lost revenue. The growler argument fails for a different reason. Kegged beer has a shorter lifespan than bottled and keeping it in inventory is more expensive as well. This is why it is in the interests of a bar owner to sell the contents of a keg as quickly as possible. It generally does not seem fair to sell multiple single servings at lower average price than just one such serving, so when you order 10 pints for a group, you still pay per pint. But if you order a pitcher--in those places that still sell them--that comes out with a bonus: you get slightly more pour than you would for the amount you're paying than you would if you bought single servings. Same goes for a growler--it's cheaper than single servings, on average, because it's larger quantity and the reason you can't just take it back to the table is legal, not fiscal. The whole argument is just completely wrong. In fact, Founders, when announcing a switch from 4 to a 6 for FBS, initially stated that the price per bottle (MSRP, that is) would be reduced and brought in line with the rest of the products, going from the $9-10 range (which is more like $11-12 in MA and NY) to $12-13 for the 6. Taking other items down from 6 to 4 and increasing the MSRP seems counterproductive under such circumstances (unless the move to year-round ADIPA, including canning, was much more expensive than they anticipated and they are trying to recoup the difference, which I doubt). The question of bombers vs. multipacks has been covered here multiple times and I see no reason to go through it again. But do consider an analogy--when you book a hotel, a cruise or a tour, there is usually a listed price, given "per double occupancy", and an additional "single surcharge".