Flower Power with Citra Hops Releases on May 1 Ithaca, NY – March 11, 2020 – Ithaca Beer Company will release its next Flower Power variant on May 1. Flower Power with Citra® Hops follows the successful 2019 release of Flower Power with Galaxy Hops as well as a number of small-batch and cask conditioned Flower Power variants served in the Ithaca Beer Co. Taproom. This special Flower Power variant celebrates the Citra hop. First developed in 2007 in Yakima, WA, Citra remains highly sought after for its unique flavor characteristics and is one of the most coveted aroma hops available. Known for its lush tropical fruit flavors like peach, passionfruit, guava, lychee, grapefruit, lime and gooseberry, Citra lends itself well to this release. Flower Power’s floral, punchy pineapple and citrus profile, as well as clover honey sweetness are complemented by Citra’s distinct qualities. To accentuate the Citra profile, it was also included in the Whirlpool as well as well as two dry hop additions. Ithaca Beer will release several more limited small batch Flower Power variants in 2020 including one with Mosaic hops and one with natural pineapple. The limited single Flower Power variants are available in 16 oz. 4-pack cans and draft. Flower Power with Galaxy Hops HOPS: Citra® , Simcoe, Centennial, Cascade, Ahtanum DRY HOPS: Citra®, Chinook, Simcoe, Amarillo MALTS: 2-Row Pale, Honey ABV: 7.2%. The Spirit of the Finger Lakes, Ithaca Beer Co. was founded in 1998 by Dan Mitchell who continues to independently own and operate the company. Located in Ithaca, NY, the brewery features a 50-barrel brewhouse with a 5-barrel pilot system that produces numerous small batches for its Taproom as well as for special wholesale occasions. Ithaca Beer currently brews nearly 20,000 barrels of beer annually and distributes to 56 wholesalers in 16 states including New York, Pennsylvania, New England, as far west as Ohio and as far south as North Carolina.