Jim Beam Encouraging Bored Beer Fans To Take A Break From Beer

I've actually been taking a break from beer recently. Not because of boredom, but moreso just venturing into whiskey for different flavor profiles and expanding the palate so to speak. Been watching a lot of Whiskey Vault and they definitely have me interested in exploring that sort of thing. Calorie count also makes a big difference and slowly sipping on a whiskey prevents me from getting sloshed on a six pack of 90-Minute. Looking to try Dalmore 15 some time soon.

 

I like to mix it up with a good whiskey, drinking Woodford Reserve right now, but Four Roses is my go to when I'm not drinking beer

 

Your right forget Pappy unless you have $3000 to burn, or Wellers, my wife couldn’t even find it when she was in Kentucky, Stagg forget it. I suspect distributors have their favorite retailers, and in turn the retailers have their favorite customers, when they receive they start making phone calls. There’s just not a lot to begin with I suppose, so when demand far exceeds prices then you have to pay. Bars in Louisville I’ve heard sell Pappy 23 for $100 an Oz. No thanks.

 

I luckily snatched up as much 12yr Weller as it is one of my favorites when I could back in the day, now it's impossible to find.. although I have lucked out . But no longer, that stuff is already sold to customers before it even hits the shelves, and what is available a simple search shows northward prices of $300 up.

I remember buying bottles of that on sale for $35 bucks..,.

 

Year ago I found Weller 107 on the shelf, it’s was a good bourbon but my life wasn’t altered. If my wife can’t find it these in Ky, well .... the guy told her maybe in Louisville. But as you say they’re sold and never see the shelf and sold at a premium no doubt.

 

I see kegged Beam highballs in Japan. It is not taking tap space from any good beers in the places that have it.

 

Good to see J Mascis in a commercial

 

I don't fool with hard liquor of any sort. Forty years ago I had a hangover that lasted for several days. It was intense and it was wicked. My roommate and I had been doing shots of bourbon. I don't know how many I had but it was substantial. I woke up with the evidence of regurgitation on the floor and the room completely trashed. I made a vow then to avoid hard liquor of any sort and except for a slip in 1995 I have kept that vow. Beer I can control, but I never again want to be that drunk or that hungover. Nope not even a cocktail when my wife and I go out. I stick to beer and then only one because I usually have to drive. My wife doesn't stick to one.

 

I wonder if this commercial might work in steering people away from beer and towards bourbon, but not to Beam itself. I could easily see craft fans who see this commercial thinking "You know what? I do want some bourbon." And then turning to their bartender/liquor cabinet and asking for a Makers Mark on the rocks. Ha.

 

You can find Blantons?

Luckily I still have a half bottle left, but damn, it’s hard to find these days.

Lucked into a bottle of Pappy 15 year and bought it at retail for $100 a few years ago. Still nursing that, another one that’s impossible to get.

 

I think we get Blantons here, git the horse on top? Lol. Years ago Weller 107 was on the shelf, but that was forever ago. I’d settle for Makers Mark barrel proof If I’m looking for a wheated bourbon.

 

I hear you. Extremely difficult to get here in Pennsylvania. It helps me when I check the PA Liquor Control Board website for their product inventory. Also, these premium bourbons are not stocked on the shelves and are normally found behind the cashier if available. You have to ask.

 

That was the same flight Wade Boggs and Andre the Giant were on, right? Must’ve been one hell of a bet between them.

 

Oh we "get it", but it's hard to come by. As soon as a store gets it in it's gone, never makes it to the shelves.

Years ago you could get it anytime you wanted.

Our stores are good about tweeting out a release, but it's usually gone within an hour.

 

I don't drink much whiskey any more, but, when I went to school down south, Jim Beam was considered very good bourbon (of course, we also drank Heineken or Molson if we wanted something "fancy"). Did Jim Beam change that much, or did our tastes?

 

I don't think it's bad, more like macro.

 

it is not considered bad, however it is not among the best ones

 

Maybe that's because Bourbon is really an "adjunct" whiskey.

@jesskidden

 

Aged in new oak barrels. That's luxury.

 

These days bourbon is about finding the "good stuff" on the shelf. The recent Knob 12 was fantastic value in a 12yo whiskey. Four roses single barrel, 1910 all still fairly accessible and outstanding. One big surprise for me was Michter's sour mash at a gentle sub 90 and many complex flavors. EC barrel strength at 65$ a value and a solid 12yo.

Not surprised that Beam going down this route although the other Beam products--Bookers/Bakers/Basils are much preferable. Bourbon and ginger is so college football.

Currently in a dry Jan as a way to shed those holiday lbs, reset the palate.

 

Isn't that part of the legal requirements to be called bourbon? But don't forget the charred step.

 

In my opinion J.B. tastes like pond water and kerosene.
I love Booker's, actually my favorite bourbon, but something in J.B. tastes off to me.
Same goes for Johnny Walker Red & Black.
Good marketing ploy. Sounds like Chick Fil-A's eat less beef.
Stick with your beer my friends!

 

Not sure if you'd be interested, but...

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Ok, I didn't really introspect before, and it's not like the Beam ad did this, but...

I have gotten a tad bored of beer I can get nowadays (packaged) - as it generally falls into the one of a few styles, or has questionable aging. So, I am still enjoying beers, but to satisfy my curiosity, I've shifted.

While I can get mostly anyone's IPA (mostly hazy) or stout (winter time)nowadays, I can't get a lot of their other stuff. Before the pandemic, I would visit breweries (local and beercation-style) to get to try their "off"-styles and scratch that itch. Spirits and cocktails have filled that itch in the past few months.

Am I possibly the enemy of which more than a few beer media have forewarned?

 

Hopefully in a few months you can do this again.

Cheers!

 

Entertaining little poke at beer. Made me laugh.

 

Ever notice how these "little pokes at beer" only have one exaggerated perspective of the (world's favorite) drink?

 

ive never had an "amazing" or "rare" whiskey so I haven't been spoiled I guess but I'm still not a fan of Jim Beam. Not sure why, just the way it is

 

I'm not bored.

 

I drink plenty of whiskey and a good amount of it is Beam (but, not the peach).

The regular white label Beam is my favorite of the "standard" brand bourbons. IMHO, their Double Black and Devil's Cut are top shelf bourbons at a discount price. The problem is that I am having a difficult time finding Devil's Cut lately. I hope that they aren't discontinuing it in favor of the shitty honey, peach and cinnamon garbage.

 

All the actors holding beers were funny as hell but how did they get away with that disrespect german shit? Lmao. Everyone knows that huff and puff are against the purity law.

 

I’m an occasional bourbon drinker; beer being 98% of my alcohol consumption. When I drink bourbon, I like it straight and barrel proof. My go to for taste and value is from the Beam Family. It is
Knob Creek Single Barrel Bourbon Whiskey at 120 proof.

 

That’s a fabulous whiskey very refined for the muscle, I’m currently working on Rare Breed, love the bird bite and 118 proof. I love extreme, Rare Breed has a massive bite to it, hence Islay is another world as well.

 

Yep. I have Ardberg 10 scotch in the cabinet. Talk about Islay smokey!

 

Yea buddy, Ardbeg 10 is a smoke monster, it’s making my mouth water, I’d love some right now.

 

I was trying to think of something clever to say on this thread but ended lame and factual...
I have tried all other alcoholic drinks and consistently only prefer to drink beer and am not bored.

 

I like to mix mine up... Thorogood style, but Jim Beam?

 

What part of PA are you in? Both are everywhere around me in the Philly area.

 

Just north of you in Allentown.

 

I've been on an IPA aged with goat milk phase and the hype is real