Welcome to BeerAdvocate!

Looking to talk, rate or trade beer? Join today by creating your free account.

Dismiss Notice
Curious about recent updates to the site and app? Check the Announcements forum for updates.
Dismiss Notice
Love Belgian Beer?

Join us Sep 17 in Portland, Maine for Return of the Belgian Beer Fest, featuring hundreds of authentic Belgian beers and Belgian-inspired offerings.

Tickets + more: beeradvocate.com/belgian

Keystone Light Bitter Beer Face Campaign

Discussion in 'Beer Talk' started by 01Ryan10, May 20, 2013.

  1. 01Ryan10

    Joined:
    Sep 10, 2011
    Posts:
    498
    Likes Received:
    327
    Location:
    California
    Remember when this ad campaign tried to convince us that bitter beer was bad?

     
  2. GardenWaters

    Joined:
    Jan 8, 2012
    Posts:
    372
    Likes Received:
    251
    Location:
    Illinois
    Hahahaha... This is like trying to convince people that Budweiser is actually the King of Beers!
     
  3. Premo88

    Joined:
    Jun 6, 2010
    Posts:
    1,632
    Likes Received:
    12,623
    Location:
    Texas
    amazing how far we've come as a nation ... loads of bitter hops in our good beer *and* a black president in the white house.
     
    Shogun730, gir02021 and Swik like this.
  4. Jonada

    Beer Trader

    Joined:
    May 23, 2012
    Posts:
    319
    Likes Received:
    1,292
    Location:
    New Jersey
    It's almost as awesome as the new Natty Light "Brother Natural" commercial
     
  5. Jake1605

    Joined:
    Nov 24, 2009
    Posts:
    717
    Likes Received:
    628
    Location:
    Missouri
    I thought that was Miller Lite?
     
  6. jmw

    jmw

    Joined:
    Feb 4, 2009
    Posts:
    2,105
    Likes Received:
    2,070
    Location:
    North Carolina
    Wow. I feel like I just walked in on an awkward moment at a church summer camp for boys who have no other social outlets.
    really...having hard time figuring out where you're coming from with this '88. 'Black president' comment aside, the advent of hoppy beers is hardly an American invention
     
    5thOhio, Bones10 and KS1297 like this.
  7. ColinStClaire

    Joined:
    Jul 31, 2012
    Posts:
    270
    Likes Received:
    182
    Location:
    Washington
  8. Sipchue

    Joined:
    Mar 26, 2009
    Posts:
    93
    Likes Received:
    107
    Location:
    Pennsylvania
    What a hoot! Thanks for the post.
     
  9. jesskidden

    Subscriber

    Joined:
    Aug 10, 2005
    Posts:
    7,775
    Likes Received:
    17,995
    Location:
    New Jersey
    Wasn't it more that Coors was trying to appeal to people who already didn't want a beer with much bitterness?
    Those types of beer drinkers still dominant the US market (in which more than 50% of the beer sold is "light beer" with IBU's of 10 or less vs. IPA's with less than 1%) and it's a trend that's more than a century old by now.
     
    Michigan and JackHorzempa like this.
  10. KS1297

    Joined:
    Apr 14, 2013
    Posts:
    731
    Likes Received:
    1,538
    Location:
    Wisconsin
    He's the guy at the party who comes alone and makes every conversation super uncomfortable.
     
    Hdredfern, MrGreengenes2 and 5thOhio like this.
  11. Rempo

    Joined:
    Jan 18, 2010
    Posts:
    850
    Likes Received:
    2,585
    Location:
    Indiana
    No, black presidents are hardly an American invention either.
     
    FishPondManager likes this.
  12. dwagner003

    Beer Trader

    Joined:
    Jan 4, 2013
    Posts:
    2,187
    Likes Received:
    10,591
    Location:
    California
    I'm kinda surprised the big brewers haven't tried to cull the burgeoning popularity of small craft brewers by running any type of defensive campaigns. While I doubt they have seen an appreciable drop in sales, it's definitely growing and likely doing so at the expense of the BMC brands. It might be in their best interest to try to stop it before it gets worse. While they seem to have more of a "if you can't beat em, join em" type of attitude with the acquisition of Goose Island and products like Blue Moon, but they should at least approach the market with a "craft beer at a discount" type of messaging. Maybe it's out there, but I haven't seen it.
     
  13. StubFaceJoe

    Joined:
    Nov 24, 2011
    Posts:
    792
    Likes Received:
    1,756
    Location:
    Colorado
    http://www.crystalspringsbrewing.com/home.html

    Uh oh! Think we'll see a cease and desist?
     
  14. Gary79

    Joined:
    Apr 8, 2011
    Posts:
    11
    Likes Received:
    5
    Location:
    Michigan
    Keith Stone never had a bitter beer face.
     
    KS1297 likes this.
  15. Swik

    Joined:
    Oct 2, 2012
    Posts:
    161
    Likes Received:
    167
    Location:
    Indiana
    Doesn't say anything about inventing squat??? Just mentions how far we've come as Americans. Just can't stand when people get put on blast for no apparent reason, especially one they definetly didn't mention.
     
    kemoarps, spitshaded and TheGoof like this.
  16. Thads324

    Joined:
    Jan 21, 2010
    Posts:
    274
    Likes Received:
    188
    Location:
    Connecticut
    I like the Keith stone commercials that keystone has now. The one where he takes the girl out of the tree and tells the old lady to "hold my stones" is great.
    They aren't going to persuade me but they are entertaining.
     
  17. Domingo

    Subscriber Beer Trader

    Joined:
    Apr 23, 2005
    Posts:
    6,339
    Likes Received:
    8,697
    Location:
    Colorado
    When I was young and knew nothing about beer I bought into this concept hook, line, & sinker.
    I remember buying a 6-pack of Keystone Light and Tequiza. I remember thinking the Keystone tasted like soured soapy water and by comparison even something as horrid as Tequiza was better.
     
  18. Stugotzo

    Joined:
    Jun 13, 2012
    Posts:
    1,376
    Likes Received:
    2,201
    Location:
    Florida
    But, miserable failures are.
     
    KS1297 likes this.
  19. Premo88

    Joined:
    Jun 6, 2010
    Posts:
    1,632
    Likes Received:
    12,623
    Location:
    Texas
    it's easy to offend ... or confuse :) *goes back to super uncomfortable corner*
     
  20. LukeH

    Joined:
    May 5, 2013
    Posts:
    127
    Likes Received:
    140
    Location:
    Minnesota
    If I were the BMC, I'd approach it like this; like you said, continue with the "can't beat em; join em" approach that you eluded to, but also use a marketing campaign that pokes fun at some of the pretensions that have a way of seeping into the craft beer scene. A-B has already done this to a small extent with their "Brother Natural" commercial, which I found pretty amusing, as much as I love craft beers. With their flagship brands, they should basically say "there is nothing wrong with enjoying these beers, and don't let some hipster d-bag make you feel bad for it," and, with their craftier offerings, basically say "good beer, on par with or better than the microbrews, but without the annoying pretensions." I'm in no way siding with BMC over smaller brewers, I'm just saying, if I were them, and I were worried about losing market share to the craft brewers (which they should be,) that is the approach that I would take.
     
  21. dwagner003

    Beer Trader

    Joined:
    Jan 4, 2013
    Posts:
    2,187
    Likes Received:
    10,591
    Location:
    California
    Of course. Totally agree. They have plenty of ammunition.. Pretensions, costs, availability, etc.. Maybe they just aren't worry about it.
     
  22. Hdredfern

    Joined:
    Feb 16, 2012
    Posts:
    534
    Likes Received:
    820
    Location:
    Texas
    I know that when I took the tour of the Budweiser brewery in St. Louis a couple of years ago the tour guide referred to this as "the craft brew fad", so maybe that is how they see this as some type of social experiment that will fail and fade out..
     
    kemoarps likes this.
  23. LukeH

    Joined:
    May 5, 2013
    Posts:
    127
    Likes Received:
    140
    Location:
    Minnesota
    Sure, one commercial could show some annoying hipster getting his comeupance, another could show a guy going to the bank to take out a loan so that he can fund his craft brew hobby, yet another could depict someone on a treacherous cross country journey to get some legendary beer, culminating in him saying "that's it? "[whatever BMC "craft" product] is better made, and I could have gotten it down the street!" The possibilities are endless.
     
  24. SerialTicker

    Joined:
    Jun 18, 2012
    Posts:
    2,739
    Likes Received:
    10,232
    Location:
    Michigan
    The worst part is, very few people would actually disagree with this commercial.

    "Well yeah why would anybody want to drink a bitter beer!?"
     
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Return of the Belgian Beer Fest

    BeerAdvocate Brings its All-Belgian Fest to Portland, Maine on September 17, 2016. Tickets are on sale now.

    Learn More
  • Get the Mag

    Become a BeerAdvocate magazine print subscriber today.

    Subscribe