It might, it might not, pasteurizing might effect the taste, it might not, brewing with different levels of corn miight change the taste it might not. The point is, I wouldn't give a positive award to a beer that tasted like Bud or Bud Light, because of the taste, and taste is just as much a part of quality as is consistency. If anything, consistency is an expectation in commercial beer, and I don't think consistently meeting expectations is something to be lauded. That's like saying "I respect that chef for not burning my food". Biffster has it right, this thread is really about the use of the word quality. Consistency is a part of quality, and sure big beer excels at that, but it's a small portion of total quality. Design is also a part of quality and that is where big beer fails in my eyes. The most consistently made Penny-farthing bicycle pales in comparison to a inconsistently made upright bicycle. Far better to be flawed in implementation then by design.