Limited release: better or worse? And, for whom?

Discussion in 'Beer Talk' started by dougfur, Feb 20, 2013.

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  1. VeganUndead

    VeganUndead Meyvn (1,474) Apr 25, 2012 Virginia
    Beer Trader

    Was going to quote a capacity post but multiple people have mentioned it so i'll just reiterate. Perfect example with Lagunitas last year not brewing Brown Shugga. They didn't prepare properly for the limited release of their imperial brown and would have had to cut production on multiple year-round brews to try and get it done. Brewing still has to be cost effective, and if Lagunitas hadn't acted accordingly, we all wouldn't have been graced with Sucks! So cheers to limited releases and operational efficiency.
  2. Scalzo

    Scalzo Aspirant (244) Feb 27, 2012 Illinois
    Beer Trader

    Sure thing :slight_smile:
  3. kdb150

    kdb150 Devotee (485) Mar 8, 2012 Pennsylvania
    Beer Trader

    Or maybe it was all a gimmick to get Sucks a higher profile.
  4. kzoobrew

    kzoobrew Meyvn (1,167) May 8, 2006 Michigan

    A breweries core line up is what makes the money, pays the bills and allows breweries to brew special and limited release beers. More often than not the core line up is made up of beers they can turn over often and move the product effectively and efficiently.

    Special releases are generally beers that a brewery cannot turn over with the same regularity. They often require additional raw material, time and storage. Once you start to add up the additional cost to brew these beers and compare it to what you are losing out on by taking away brewing time and space from the core line up you would realize why it is more beneficial to brew these beers less often.

    I do not believe it is ever a good thing for a brewery to be able and meet the demand in a market. If you are going to meet the demand you are likely on the decline. As a consumer group, BAs get irrationally upset at breweries for not making enough beer when they either have to look to hard for it, pay too much or simply miss out. Just because it is brewed and released does not mean that it is necessary for everyone to consume and we need to accept that and shift our focus to the beers we can get. Trying to justify the need for seasonals to be brewed more often is another example of where the consumers focus is off. We have to realize that what is preferable to us is not always the most beneficial for the businesses.
    dougfur likes this.
  5. VeganUndead

    VeganUndead Meyvn (1,474) Apr 25, 2012 Virginia
    Beer Trader

    Very true, the rumor is that they straight up just forgot to order the ingredients for shugga that year (being renowned stoners as their inspirational tool) and went: screw it, what can we brew with what we already have?
  6. jlenik

    jlenik Disciple (374) Jan 22, 2009 New Jersey
    Beer Trader

    They don't want to step on Southern Tier's toes.
  7. BlackDragon

    BlackDragon Initiate (0) Feb 16, 2013 Michigan

    as far as cost goes I have an easy solution for breweries instead of selling any products at a loss charge enough that you make a profit.
  8. kzoobrew

    kzoobrew Meyvn (1,167) May 8, 2006 Michigan

    Increasing the price is often easier said than done. More thought needs to go into it than simple profit. Customer relations and opinions come into play more than anyone who makes this argument wants to admit. Even if a brewery would go this route they would have to sacrifice other opportunities to brews the beers in question more.

    If the answer is simple it is often not the best answer.
  9. Stevedore

    Stevedore Poo-Bah (3,832) Nov 16, 2012 Wisconsin
    Beer Trader

    What about Occam's Razor? :stuck_out_tongue: All kidding aside, I get the point you're making.
  10. UCLABrewN84

    UCLABrewN84 Poo-Bah (12,229) Mar 18, 2010 California

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