Dismiss Notice
We're celebrating 10 years of BeerAdvocate magazine with $10 print subscriptions for US residents.

Subscribe now!

Lion takeover of Little World Beverages

Discussion in 'Australia & New Zealand' started by CrazyDavros, Jun 18, 2012.

Thread Status:
Not open for further replies.
  1. CrazyDavros

    CrazyDavros Apr 18, 2008 Australia

    So, just saw this on AHB. What's the verdict?


    Presumably Lion is pretty happy with the brands at the moment. I can't imagine they would make any drastic changes to say, LCPA. There's no point in reducing it to another pseudo-craft, barely interesting range, seeing as they already have Squires. Then again, who knows what Lion could do...

    Will this include the dining halls and what-not? Will be interesting to see what happens to the current LC and White Rabbit breweries.
  2. Lukie

    Lukie Jun 16, 2007 Australia

    Certainly not my favourite piece of news.
  3. MordeciaFunk

    MordeciaFunk Feb 14, 2012 Australia

    'We knew the world would not be the same. A few people laughed, a few people cried. Most people were silent. I remembered the line from the Hindu scripture, the Bhagavad-Gita; Vishnu is trying to persuade the Prince that he should do his duty and, to impress him, takes on his multi-armed form and says, 'Now I am become Death, the destroyer of worlds.' I suppose we all thought that, one way or another.'

    J. Robert Oppenheimer.
  4. MordeciaFunk

    MordeciaFunk Feb 14, 2012 Australia

  5. CrazyDavros

    CrazyDavros Apr 18, 2008 Australia


    After re-reading my OP an image came to mind of a Lion executive reading "I can't imagine they would make any drastic changes to say, LCPA" and saying out loud, "Is that a challenge!?!?"

    In regards to dining halls I was more wondering what Lion will do with them. Surely there's a fair turn-over in those.
  6. sinkas

    sinkas Jul 9, 2008 Australia
    Beer Trader

    the king is dead?
  7. Lukie

    Lukie Jun 16, 2007 Australia

    Rise of Feral!
  8. LexP

    LexP Jun 29, 2008 Australia

    Well that surprised me
  9. scmorgan

    scmorgan Apr 5, 2005 Australia

    So who is the largest per volume 'craft brewer' now??
  10. Lukie

    Lukie Jun 16, 2007 Australia


  11. hopswiller

    hopswiller Jul 17, 2011 Australia

    One benefit will be LCPA on tap in more places. Can't say I'm that surprised by it all though.
  12. foles

    foles Jan 28, 2007 Australia

    You almost dont want them to rise too much, or they'll be next. If only the humble brewpub was more profitable in this country.....
  13. sirob

    sirob May 30, 2007 Australia

    I'd guess at Mountain Goat, maybe Stone and Wood but they will be 20+% japanese owned as a result of the LC takeover so do they still count?
  14. aBeeraWeek

    aBeeraWeek Aug 28, 2011 Australia

    Good to see a glass half-full person.

    Plenty of other good craft breweries in WA as well. Might lead to some LC regular drinkers/vendors trying a few more of the lesser known ones.
  15. Lukie

    Lukie Jun 16, 2007 Australia

    >Plenty of other good craft breweries in WA as well.<

    Apart from Hop Hog, I don't think there is anything else in WA better then LCPA.
  16. Darwin553

    Darwin553 Jan 5, 2009 Australia

    Only a matter of time till they did complete the majority ownership...better get your hands on the LCPA in the next few months before the bean-counters plans to cut savings and costs in the brewing process take effect...
  17. dbol

    dbol Aug 19, 2007 California

    very sad to hear. maybe (hopefully) it will be like the AB-inbev takeover of goose island where there is no change in quality and they are able to expand and do more one off's/experimentation with different styles. the barrel aging program at goose island is massive now and they are going to take bourbon county stout to a year round release. some good things can happen in situations like this.
    MrKennedy likes this.
  18. MordeciaFunk

    MordeciaFunk Feb 14, 2012 Australia

    After much consideration, 2 days of toing and froing and a 6er of Dundee IPA here are my 2 cents.

    Firstly my disclaimers: 1. I have no love for Lion. This is not to say I dislike them etc, but with my company's previous history etc, I was 'brought up' to view them as the enemy, which although is clearly not the case, the residual elements of that brainwashing remain. 2. Lit. Creat. are just down the road from where I work. Although we co-operate (the sharing of postmix, letting each know of 'undesirables), help each other out at any opportunity (they help with the beer knowledge training of my staff, we actively promote the f__k out of any new beer they do), have formed personal relationships with the people that work there and generally care about the craft and bar scene near us, they are my business rivals.

    Most of me (eternal optimist) looks forward to this. I don't believe Lion would do anything to affect what Creatures do internally. I do believe that with the added injection of capital Lit. Creat. can go on to expand and have freedom of movement. With the brewery in Geelong coming along at a steady pace, the logistics network required to supply and also distribute from both sides of the continent can only be improved by being involved with a company with such reach. I do think that Lion executives are fully aware of the place Creatures hold in all craft beer lovers' hearts and would not wish to diiminish the good will we all feel towards and zealotry that we all advocate with, what is essentially, the Australian craft beer 'love child'. I also feel (wish) that Creatures can be set-up to be a 'flagship' for Australian craft in the wider world. With Kirin's contacts and established distribution network worldwide, I can't wait for the day that Creatures is available all over, firstly, the Pacific Rim and then to inner-America and then the world. If their beers can 'punch a hole' into the consciousness of the wider world and give Australian beer a foothold into these wider markets, then I can only say that this is a good thing. If one day Creatures PA is viewed as the quintessential Australian beer, as opposed to Fosters, then we can finally chalk up a victory to taste. I know many people, how after trying Sierra Nevada, for example (and I'm guessing a few of us), were more willing to give American beers a shot. We were willing to look at the country of origin, and because of the reputation of other craft breweries that came from there, take a punt. I would love one day to open these forums and chance upon a thread from the Americas, from Asia, from Europe where people are discussing the merits of our country's beers. Not in the patronising, mocking tones of the bland, mass produced lagers that we are famous for, but for the tasty and delicious beers we can and do make.

    All of this is now possible with Kirin's involvement. Before it wasn't. Hopefully it can be.

    Please don't think that I don't think anything bad can come from this. I am scared. I'm aware of what could happen. The cutting of costs, the lower quality of ingredients, the general sapping of love that large corporations can foster. Believe me, I will be one of the first complaining, manning the barricades, posting snarky comments on this and other mediums, heckling my Lion reps and generally bad mouthing the beer and any other product that Lion have a connection with. But, but, but. Do we really believe that the Creatures board would have signed off on this if they didn't believe it would help the company and beer scene in general. You have to remember they have been fighting the craft beer fight as long as we have.

    I have hope this will be a good thing.

    'When you have lost all hope, you have lost everything. And when you think all is lost, when all is dire and bleak, there is always hope' Pittacus Lore
  19. Darwin553

    Darwin553 Jan 5, 2009 Australia

    Lets be honest here, Lion perhaps want complete ownership of LC as JS Squire Golden Ale has wained and their presence in the beer market has dissipated to the point where Lion exec. think that the pale and may I add rightly so can take on fat yak's presence mostly in the more lucrative beer tap market.
  20. sinkas

    sinkas Jul 9, 2008 Australia
    Beer Trader

    I ahve an awful feeling that once the east coast brewry is up and running nicely, the freo one willbe closed and turned into a dining hall only,
    have not heard much abotu the little creatures hotel that was supposed to be going into the freo location for a while
    i wonder if they will scrap the james squires brands?
  21. scmorgan

    scmorgan Apr 5, 2005 Australia

    Anyone drive an all Australian owed car here and watch Bathirst???
  22. Lukie

    Lukie Jun 16, 2007 Australia

    I drive a 1953 FX Holden.

    Does that count?
  23. danieelol

    danieelol Jun 15, 2010 Australia

    tbh I hadn't bought LCPA for ages anyway

    How could I when I can get better beers from either America or the increasing number of local craft brewers stepping up
  24. MordeciaFunk

    MordeciaFunk Feb 14, 2012 Australia

    I'm in your boat Mr Danieelol. I know what LCPA tastes like. I would prefer to branch out and try something new.

    Case in point, the 6er of Dundee IPA I had last night whilst composing my rambling diatribe was nice. I don't think it was as good as LCPA, but I'm glad for the experience and would much rather have drunk that then another thing I have already had.

    Speaking of, Lukie, if you get the chance, head to Mash for their IPA. It's f__king delicious. It hasn't made anything obsolete, but it is awesome.
  25. heygeebee

    heygeebee Aug 6, 2010 Australia

    Very interesting - nor had I until a couple of weeks ago when i purchased a case for mrs heygeebee. Was blown away by the fresh and balanced taste. Most surprised, as it had been so long between proverbial drinks.
  26. sinkas

    sinkas Jul 9, 2008 Australia
    Beer Trader

    that dundee ipa is shite
    deathevocation likes this.
  27. deathevocation

    deathevocation Nov 7, 2008 Australia

    Dundee IPA is bloody terrible. Nowhere near LC's class let alone the other APA/IPA brands even available at DM.
    sinkas likes this.
  28. hopswiller

    hopswiller Jul 17, 2011 Australia

    sounds like a trip to mash is on order, the new beers from the new brewer far outshine previous offerings there in my opinion
  29. MrKennedy

    MrKennedy Dec 29, 2006 Australia
    Beer Trader

    First of the changes has occurred, all the Little Creatures sales reps are now unemployed.
  30. MordeciaFunk

    MordeciaFunk Feb 14, 2012 Australia

    Really? I spoke to our guy yesterday and he still had a job. When did this happen?
  31. MrKennedy

    MrKennedy Dec 29, 2006 Australia
    Beer Trader

    Heard it was last week
  32. danieelol

    danieelol Jun 15, 2010 Australia

    That sounds unfortunate
  33. Lukie

    Lukie Jun 16, 2007 Australia

    Everyone except the brewers and the receptionist got the axe. They have until March next year.
  34. Darwin553

    Darwin553 Jan 5, 2009 Australia

    There were little creatures reps ???
  35. goodbyesoberday

    goodbyesoberday May 12, 2005 Australia

    I just drafted a reply that was a little too verbose and subsequently deleted it.

    Rewriting with some core points:

    LWB has always been about making money. Credit is due for realising money can be made from making good beer. Subsequently the brewing process is still the same.

    There are still two teams (Little Creatures and White Rabbit) of hardworking brewers working hard to make the best beer they can. I can't speak for Little Creatures since I don't work over there anymore, but we at White Rabbit are always working to make our beer better.

    No wholesale introduction of Pride of Ringwood.
  36. Lukie

    Lukie Jun 16, 2007 Australia

    I can certainly attest to the brewers working hard to make great beer. I have met many of them, and they are all fantastic people who are very passionate about what they are doing.
Thread Status:
Not open for further replies.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • BeerAdvocate Microbrew Invitational

    Join us June 2-3, 2017 in Boston, Mass. for beer, cider, mead, kombucha and sake from over 70 small producers.

    Learn More
  • 10 Years of BeerAdvocate Magazine

    We're celebrating 10 years of BA mag with $10 print subscriptions for US residents!