Lone Star Announces New West Texas Inspired Beer: High Desert Days

Discussion in 'Beer News & Releases' started by Jason, Jun 10, 2021.

  1. Jason

    Jason Founder (8,287) Aug 23, 1996 Massachusetts


    - To celebrate the launch of the new beer, Lone Star is launching an Instagram sweepstakes where fans can win a trip to West Texas -

    - The new beverage will be available in stores across Texas starting in June -

    TEXAS - (June 10, 2021) - Lone Star Brewing is excited to announce its latest beer release, High Desert Days. The new beer is meant to celebrate and embody the spirit and taste of Texas’ Big Bend region. To help celebrate the launch of the new beer, Lone Star is also announcing an Instagram sweepstakes open to legal residents of the 50 states in the United States and the District of Columbia in which participants have a chance to win a getaway to Marfa, Texas. High Desert Days is available at retailers throughout Texas starting in June.

    High Desert Days is a smooth, wheat-style beer with an ABV of 4.6% brewed in the Hill Country of Austin with the finest ingredients Texas has to offer. The beer is brewed with white wheat and Pilsen malt and then finished with hibiscus and agave nectar. High Desert Days has a unique-to-Texas flavor that provides a crisp and refreshing taste with sweet honey-like notes from the agave and tart, herbal, almost cranberry-like flavor from the hibiscus. High Desert Days is the latest offering in the Lone Star Culture Series, which also includes Rio Jade, a Mexican-style lager, and Das Bier Y’all, a German-style kölsch.

    In celebration of the new High Desert Days beer, Lone Star is announcing an Instagram sweepstakes: High Desert Hunt. Participants in the sweepstakes will need to follow Lone Star Beer on Instagram to watch out for a special riddle that will be released on the brand’s feed. The winner of the sweepstakes will win a weekend getaway for two to Marfa, TX, including a two night stay at El Cosmico, $200 gift card for Convenience West Barbecue, and $200 Visa gift card for other travel expenses. The riddle will be released on or around June 10, 2021, at 12 p.m. CST on Lone Star’s Instagram feed (Link to official rules for full details).

    “We’re really excited to continue our Culture Series with High Desert Days - our goal is to capture the essence of Far West Texas and celebrate the beauty of the Texas landscape through design and locally minded flavors,” said Lone Star Brand Manager, Daniel Crawford. “The High Desert Hunt sweepstakes is our way of bringing the Far West Texas experience to life and giving a few lucky Texans an exciting adventure.”

    The High Desert Days can was designed by artist Dana Tanamachi in conjunction with design agency, Switch. The new beer will be available for purchase in a six-pack of 12 oz. cans and will retail for the suggested price of $7.99. To find a nearby retailer carrying High Desert Days, consumers can use Lone Star’s beer finder tool on its website. High Desert Days will be available at select retailers starting in June including HEB, Total Wine & More, and others. Stay tuned for more information and follow along on Lone Star’s Instagram and Facebook.


    About Lone Star Brewing Company
    Lone Star Brewing Co., the makers of Lone Star Beer “The National Beer of Texas” and Lone Star Texas Light Beer, has been proudly brewing beer in Texas since 1884. Since its founding, Lone Star has partnered with local communities throughout the state, supporting Texas-specific charities and organizations. Lone Star Brewing Co. is owned by Pabst Brewing Company, one of the largest independently owned American brewing companies. For more information on any Lone Star product, please visit www.lonestarbeer.com.
    Bitterbill and officerbill like this.
  2. JackHorzempa

    JackHorzempa Poo-Bah (5,007) Dec 15, 2005 Pennsylvania

    Bitterbill likes this.
  3. muck1979

    muck1979 Initiate (56) Jul 3, 2005 Minnesota

    Oh, man. I definitely didn't know I needed a t-shirt with an armadillo drinking beer out of a bottle until I clicked on that link.
  4. PatKorn

    PatKorn Initiate (154) Aug 30, 2007 California

    Suns out Guns out Y'all
  5. jasonmason

    jasonmason Devotee (482) Oct 6, 2004 California
    Society Trader

    Wheat is a style now?
    WCKDVBZ and officerbill like this.
  6. Squire

    Squire Poo-Bah (2,440) Jul 16, 2015 Mississippi
    Society Trader

    I'll taste before commenting.
  7. turfy

    turfy Aspirant (250) Mar 17, 2010 Texas

    FT: HDD ISO: HF shelfs or PTE. Serious inquiries only! :slight_smile:
  8. jesskidden

    jesskidden Poo-Bah (2,201) Aug 10, 2005 New Jersey
    Society Trader

    Due to what must be an editing error :rolling_eyes: the next three sentence were accidentally omitted by Pabst's PR Dept.
  9. Longhorn08

    Longhorn08 Aspirant (263) Feb 4, 2014 Texas

    I don’t have high hopes. Lone Star light is straight garbage. Regular Lone Star is drinkable at best. If you can’t make your base beer good why bother with other brews?

    And don’t get me wrong, I love beers brewed in Texas, just not a fan of Lone Star beer.
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  10. BBThunderbolt

    BBThunderbolt Poo-Bah (8,563) Sep 24, 2007 Kiribati
    Society Trader

    ISO. What the hell? I also need to tick regular LS too.
  11. BeerDrinkinGuy

    BeerDrinkinGuy Initiate (58) Nov 2, 2018 Minnesota

    I prefer Alamo beer.....yup.
  12. moodenba

    moodenba Devotee (442) Feb 2, 2015 New York

    I had forgotten that Oly had bought Lone Star in the late 70s. In the early 70s my old beer drinking companion / roommate occasionally had work weeks in Palestine, Texas. At the time he said that the best available beer option was Lone Star Draft, which he called LSD. This he drank at a local restaurant where all the dishes looked alike: chicken-fried steak, chicken fried pork chop, chicken-fried . . . .
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