Lucky Lager Comes Back to Bay Area as Pabst’s Latest American Classic So, looks like Pabst is (temporarily?) giving up the Root Beers and other "Not Your Father/Mother's" hard pops, and shandy/radler versions of their older brands, and trying again to revive a classic label, long since fallen into disrepute as a "cheap beer". They've not been particularly successful trying to duplicate their accidental success of Pabst Blue Ribbon - at least, I don't think so. Schlitz, Primo, the Ballantine Ales, McSorley's Ale, the new Rainier ales... All gone or hard to find. Not sure about the new Stroh's. And wasn't there an attempt at a new JAX in New Orleans? In general, only Narragansett (one that got away from Pabst) stands out as a "revived" brand. Lucky Lager, though originating in SF, eventually had a pretty broad distribution region - eventually brewed in WA, CO, UT where General Brewing Co. owned breweries. They even changed their slogan at some point. After General's owner, Paul Kalmanovitz, took over Falstaff and Pearl, they brewed Lucky in some Falstaff plants, too - Ft. Worth and Pearl in TX - so, as a cheapo, it saw distribution in the mid-west, south and east coast. For Lucky, they're going with a updated look -center- influenced by the pre-1970s label design- left. So, not exactly "retro". (I'm kinda still partial to the LUCKY LAGER in script -right- but that's based on my own history of drinking in Calif. in the '70s). Favorite Lucky trivia - The (latter day, post-Peter Green) Fleetwood Mac singer, Stevie Nick's father, Jess Nicks was president of Lucky/General Brewing in the 1960s, @Bitterbill - Can a new BREW 102 be far behind?