That goes without saying in MA. But, we see the same kind of markup for everybody, and MBC still comes across as very overpriced relative to others. I also think $9-$10 for a bomber of IPA is rather ludicrous. It's really just about market comparables though. Most IPA's are not $10 for a bomber. There are a boatload of A-level $2 (or less) per 12oz bottles of IPA out there - Stone, Dogfish, Smuttynose, Firestone Walker, Troegs, Green Flash, Sierra Nevada, Sixpoint, Flower Power, and on and on. $7-$8 for a bottle of lunch is a solid 3x the cost of all of those. Lunch is very good, but not any better than that lot. I love MBC's beers, but they are extraordinarily overpriced. Even at ME prices they are still expensive. It's hard to buy the "new small brewery" thing either now that Jack's Abby has proven what is doable in the pricing department. And, MBC hasn't come down a bit in price since day 1 despite their growth, where they should be achieving some decent sense of scaled costs by now.