Mayflower Introduces EvoLupulin Double IPA

Discussion in 'New England' started by dbmayflower, Apr 11, 2016.

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  1. dbmayflower

    dbmayflower Initiate (0) Feb 2, 2008 Massachusetts

    Hi folks. Happy to tell you that we are introducing a new year-round beer this week, called EvoLupulin. This is an evolving double IPA for which the hop recipe will change from time to time. It will be packaged in kegs and 12 oz. 6-pack cans. The can and carton will have a QR code that will take you to a web page that will show the hop recipe for that packaging date. The malt bill is 100% German pilsner malt and will remain the same. Hop recipe for the first batch is Columbus, Equinox and Galaxy - citrus, tropical fruit, resinous. Initial limited release in eastern Mass this week, and eventually throughout our New England distribution. Cheers and look forward to your feedback.
    Mikecap, RichD, palphen and 18 others like this.
  2. bleakies

    bleakies Maven (1,307) Apr 11, 2011 Massachusetts

    I look forward to trying this. I liked the Alden DIPA quite a lot.
    jhavs and jlordi12 like this.
  3. jbertsch

    jbertsch Pooh-Bah (2,588) Dec 14, 2008 Massachusetts
    Pooh-Bah Trader

    I appreciate this. I’m generally not a fan of beers that change recipe each batch on purpose. Invariably some batches are better than others and that inconsistency turns me off especially when I can’t easily tell which batch is which at the store. But this use of a QR code to instantly tell me the recipe and package date goes a long way in helping me decide whether or not to purchase the beer. Kudos to you. Looking forward to trying this.
    jlordi12, Auror and seakayak like this.
  4. jlordi12

    jlordi12 Pooh-Bah (1,782) Jun 8, 2011 Massachusetts

    What are the sixers going to retail at? Look forward to this project, Alden was a gem
  5. edward_boumil

    edward_boumil Initiate (0) Jun 28, 2015 New York

    Will keep my eye out for this, sounds good!
  6. HuskyHawk

    HuskyHawk Initiate (0) Jun 5, 2014 Massachusetts

    This sounds interesting and I like the concept. Mayflower deserves more credit for its beers than it seems to get.
    jlordi12 likes this.
  7. sdaly3

    sdaly3 Initiate (0) Jul 29, 2009 New Hampshire

    Had it on draft in the tasting room this weekend. It was very good. Looking forward to the every changing recipe and cans around town.
  8. dbmayflower

    dbmayflower Initiate (0) Feb 2, 2008 Massachusetts

    Pricing is up the retailer, but our case pricing to them is in the mid-range of other double IPAs sold in Massachusetts.
    jlordi12 likes this.
  9. meefmoff

    meefmoff Pooh-Bah (1,786) Jul 6, 2014 Massachusetts
    Pooh-Bah Trader

    Just grabbed a sixer of 12 oz. cans and thought it was pretty great and interestingly different. Loved the pilsner malt backbone. Unfortunately it was $17 at CBC belmont, so if that's a typical price point it won't be a very common purchase for me. I know that's not too far off from premium 4 pack pounder pricing, but $15 is something of a psychological barrier for me for 4/6 packs.
    jlordi12 likes this.
  10. EnronCFO

    EnronCFO Pooh-Bah (1,885) Mar 29, 2007 Massachusetts

    I hear ya. Even though that works out pretty much exactly to the same price per oz as a $15 4-pack, it's tough to spend more for a 6-pack than you're accustomed to spending on a 12-pack. At least for me and my $15 or less Smutty and Sierra Nevada 12ers.
    slangtruth and meefmoff like this.
  11. jlordi12

    jlordi12 Pooh-Bah (1,782) Jun 8, 2011 Massachusetts

    Found it for 16.50 solid first offering really enjoyed it
  12. joberlander

    joberlander Initiate (0) May 30, 2014 Massachusetts

    Got to try it at the taproom and bought a 6 pack. Nice balance of malt and hops. Kind of a refreshing breakaway from all the juicy IIPAS that all the other NE breweries are doing....but that being said I still prefer those juicy hops.
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