Miller High Life Brings “The Mimosa Of Beers” To Brunch

Discussion in 'Beer News & Releases' started by officerbill, Oct 9, 2020.

  1. officerbill

    officerbill Zealot (570) Feb 9, 2019 New York
    Society Trader

    Miller and Evil Genius are collaborating on a hazy IPA
    https://www.forbes.com/sites/taranurin/2020/10/08/miller-high-life-brings-the-mimosa-of-beers-to-brunch/
     
  2. bret27

    bret27 Meyvn (1,196) Mar 10, 2009 California
    Trader

    Wow. Sounds like a suit and tie event right there :smiley:
     
  3. beaulabauve

    beaulabauve Disciple (386) Aug 5, 2011 Louisiana

    Sounds cool. I think High life is the best by far of the industrial lagers. The beer sounds yummy.
     
  4. zid

    zid Meyvn (1,219) Feb 15, 2010 New York
    Trader

    From article:
    What elements of High Life are in that orange and mango IPA besides the so-called "signature" Galena hops used as one component in that typical IPA hop mix? Galena was once called “the most widely used commercial bittering hop in the United States.”
     
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  5. Raime

    Raime Meyvn (1,335) Jun 4, 2012 Greenland

    Gotta try it.

    Loved high life for years but anymore the excessive carbonation really puts my stomach into a knot so I drink a sixer at most.
     
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  6. TongoRad

    TongoRad Poo-Bah (2,826) Jun 3, 2004 New Jersey
    Society Trader

    I'm not so sure that being the "Mimosa of Beers" is all that big of a deal. Then again, I think the same thing about brunch, so what do I know...
     
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  7. dcotom

    dcotom Poo-Bah (2,580) Aug 4, 2014 Iowa
    Society Trader

    Sounds kind of interesting, I'll admit. But cans? How déclassé. :stuck_out_tongue:
     
  8. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,558) Mar 12, 2013 California
    Society Trader

    Isn't IPA beer-code for mimosa these days?
     
  9. rgordon

    rgordon Meyvn (1,085) Apr 26, 2012 North Carolina

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  10. BeastOfTheNortheast

    BeastOfTheNortheast Devotee (496) Dec 26, 2009 Pennsylvania
    Trader

    Evil Genius beers aren’t even worth trying.
     
  11. ESHBG

    ESHBG Disciple (337) Jul 30, 2011 Pennsylvania

    I'll try it I suppose but meh.
     
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  12. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,558) Mar 12, 2013 California
    Society Trader

    Totally read it as "Evil Twin"... and thought the same thing. What's Evil Genius's deal?
     
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  13. BeastOfTheNortheast

    BeastOfTheNortheast Devotee (496) Dec 26, 2009 Pennsylvania
    Trader

    That’s a good question. I find they try to be funny with their beers and the naming of them to make them stand out because the product inside isn’t very good.

    I have never had a beer from them that was above average. Most are below average and once in a while they pump out something average. Started avoiding them altogether.
     
  14. ESHBG

    ESHBG Disciple (337) Jul 30, 2011 Pennsylvania

    I can second what @BeastOfTheNortheast said. Some of their stuff is at least worth trying and they're local to me so I don't mind supporting them from time to time but they're like a smaller version of DFH in the sense that they like to be weird sometimes just for the sake of being weird. It does seem like they are trying to revamp their image a little, though, and I've noticed some of their recent releases were four 16 oz cans with some nice can art. And they recently partnered with a local grocery chain and the beer sounds decent:

    https://mobile.twitter.com/evilgeniusbeer?lang=en
     
  15. Giantspace

    Giantspace Champion (822) Dec 22, 2011 Pennsylvania

    I agree, the beer I’ve had from them is average at best. They did a tasting at a local beer distributor when they first started to bottle. The beers were horrible and the guys who were the owners were really not too impressive.

    Anyhow , I love High Life And mango so I will grab a 4 pack if I see it and the price is $10.99. Won’t pay over the suggested retail.

    I have not seen the peach IPA at my local Giant. I would try that as well if it was $10-11, any more and I will buy a beer I know is real good.

    I bought a case of their coffee caramel porter last winter and still have a few left. Not bad but nothing I would grab again. That’s the one issue with those pallet beer sales the place I go to has, sometimes you take a chance at a $25 case and it’s just ok.

    Enjoy
     
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  16. steveh

    steveh Poo-Bah (2,770) Oct 8, 2003 Illinois
    Society

    Probably corn.
     
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  17. Frank_Lopez

    Frank_Lopez Initiate (24) Aug 2, 2013 Maryland

    ??
     
  18. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,558) Mar 12, 2013 California
    Society Trader

    Light (and bad) joke about ipas tasting like juice
     
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  19. John_M

    John_M Poo-Bah (6,773) Oct 25, 2003 Oregon
    Moderator Society Trader

    Given that I'm unable to even sample all the local IPA's put out by brewers I actually appreciate and respect, it's hard to imagine a circumstance where I'd want to try any of this.

    This is an easy pass for me.
     
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  20. Giantspace

    Giantspace Champion (822) Dec 22, 2011 Pennsylvania

    I grabbed a 4 pack today. $10.99 at Wegmans. Not been here before. Pretty nice selection.

    Will report back later once I have this cooled down. I think I’m over expecting here.

    Enjoy
     
  21. nc41

    nc41 Poo-Bah (2,551) Sep 25, 2008 North Carolina
    Society Trader

    Not much into gimmicks when a bottle of Korbel is like $11, plus Oj. Easier to make the real thing and I’m “supposing” a bit better.
     
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  22. Giantspace

    Giantspace Champion (822) Dec 22, 2011 Pennsylvania

    Huge orange gummy bear smell , bit sweet but not sugary sweet. Some bitter hops. I love fresh mango but there is no mango in here. Artificial taste dominates most of this beer. Maybe I can pour some OJ into High Life.


    Enjoy
     
  23. mactrail

    mactrail Poo-Bah (10,036) Mar 24, 2009 Washington
    Society Trader

    Next thread please! How about Bloody Marys, the imperial Chelada? It's a Corona and Heinz ketchup collaboration...
     
  24. AlcahueteJ

    AlcahueteJ Poo-Bah (1,612) Dec 4, 2004 Massachusetts
    Society

    I actually had a King Sue at brunch one morning and it reminded me of a mimosa. Kinda went well with what I was eating.


    It would have been cool if they made clear cans for this.
     
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  25. unlikelyspiderperson

    unlikelyspiderperson Poo-Bah (1,558) Mar 12, 2013 California
    Society Trader

    Maybe those nice little glass jars with the pop top that the cocktails come in
     
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  26. JackHorzempa

    JackHorzempa Poo-Bah (4,688) Dec 15, 2005 Pennsylvania
    Society

    I guess Dr. Nichols hasn't made transparent aluminum cans yet!?!:confused:

    [​IMG]
     
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  27. Roguer

    Roguer Poo-Bah (5,245) Mar 25, 2013 Georgia
    Moderator Society Trader

    Honestly, that's freaking genius (perhaps, or perhaps not, evil). For both breweries.

    It's a great play on Miller's catch phrase, bringing it into a more modern craft beer context. It's the same kind of beer that not only grabs the attention of nerds like us (Oooh, another hazy IPA with fruit!), but also appeals to non-craft aficionados (fruity, likely low bitterness). It actually sounds like a perfect brunch beer - and most people (outside of BAs) consider brunch drinks to be almost exclusively mimosas and Bloody Marys.

    I have no idea how good it will be, and I have no experience with Evil Genius beers, so I can't say, from the outside looking in, that this is anything more than a gimmick - but it's a smart gimmick, at the absolute worst. I'd try it. :slight_smile:
     
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  28. crazyspicychef

    crazyspicychef Initiate (128) Sep 27, 2012 Pennsylvania

    No!
    Just....No!
    When is this fad gunna fade and we can all go back to just great beer brewed with skill to style instead of dumping the refrigerator and spice rack into a sub par brew?