Miller Lite attempts to connect with the gaming community with The Cantroller

Discussion in 'Beer News & Releases' started by Todd, Jun 10, 2019.

  1. Todd

    Todd Founder (5,566) Aug 23, 1996 California
    Staff Moderator Fest Crew

    https://www.millercoorsblog.com/news/the-miller-lite-cantroller-gaming-esports/

     
  2. dcotom

    dcotom Poo-Bah (2,129) Aug 4, 2014 Iowa
    Society Trader

    Dammit, there goes my 2020 April Fool's post.
     
  3. montman

    montman Disciple (385) Mar 10, 2009 Virginia
    Trader

    Yeah but will the beer spill out when someone throws the controller.
     
    JediMasterLenin likes this.
  4. Giantspace

    Giantspace Crusader (707) Dec 22, 2011 Pennsylvania

    I want one

    Enjoy
     
    JediMasterLenin likes this.
  5. FatBoyGotSwagger

    FatBoyGotSwagger Meyvn (1,270) Apr 4, 2009 Pennsylvania

    Very timely with the E3 gaming convention happening.
     
    JediMasterLenin and Harrison8 like this.
  6. dennis3951

    dennis3951 Champion (887) Mar 6, 2008 New Jersey

    WOW why can't Sierra Nevada do something kool like this!!!
     
    JediMasterLenin likes this.
  7. mambossa

    mambossa Disciple (370) Jun 30, 2015 Ohio
    Society

    Welp. Eric Andre is really makin some bank now!
     
  8. JackHorzempa

    JackHorzempa Poo-Bah (4,012) Dec 15, 2005 Pennsylvania
    Society

    People who need a definition for innovation in the brewing industry - lookie here!!

    Cheers!
     
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  9. Bitterbill

    Bitterbill Poo-Bah (6,568) Sep 14, 2002 Wyoming
    Society Trader

    The Original Light Beer. Lol. Laws no.
     
  10. neenerzig

    neenerzig Poo-Bah (2,084) Feb 15, 2006 Ohio

    When your beer is shit and you are losing more and more of your percentage of the market every year to craft beer, etc. you need to come up with increasingly outlandish ways to bring attention to your shit product.

    Eric
     
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  11. Thenomad512

    Thenomad512 Initiate (37) Mar 19, 2019 California
    Trader

    Not long now:

    [​IMG]

    Also, the controls are for assisting with shotgunning.
     
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  12. dcotom

    dcotom Poo-Bah (2,129) Aug 4, 2014 Iowa
    Society Trader

    They're too busy making good beer. :wink:
     
  13. Bitterbill

    Bitterbill Poo-Bah (6,568) Sep 14, 2002 Wyoming
    Society Trader

    I reckon he KNOWS that. Lol.
     
  14. MistaRyte

    MistaRyte Devotee (478) Jan 14, 2008 Virginia
    Trader

    FortLite!

    Miller: the #1 contributor to ragequits across the country
     
  15. BeardedWalrus

    BeardedWalrus Aspirant (240) Jun 5, 2018 North Carolina
    Trader

    Finally a controller I can break guilt free.
     
  16. flat_lander

    flat_lander Zealot (526) May 11, 2016 Illinois
    Society Trader

    He clearly was not given any artistic freedom on this one otherwise there would've been ranch in that can.
     
  17. Dandrewjohn

    Dandrewjohn Disciple (375) Apr 13, 2013 Texas
    Society

    I'm a Boomer so I don't get this. Is it an actual controller or just a can design?
     
    dcotom likes this.
  18. FatBoyGotSwagger

    FatBoyGotSwagger Meyvn (1,270) Apr 4, 2009 Pennsylvania

    Just some can design that looks like a video game controller.
     
  19. Dandrewjohn

    Dandrewjohn Disciple (375) Apr 13, 2013 Texas
    Society

    To each his own, I suppose...
     
  20. BayAreaJoe

    BayAreaJoe Champion (867) Nov 23, 2017 California
    Society Trader

  21. flat_lander

    flat_lander Zealot (526) May 11, 2016 Illinois
    Society Trader

  22. JediMasterLenin

    JediMasterLenin Initiate (60) Dec 25, 2018 District of Columbia

    "Attempts to connect to the gaming community" is good phrasing.
     
  23. TurkeysDrinkBeer

    TurkeysDrinkBeer Initiate (55) Sep 8, 2018 Virginia
    Trader

    Just might be the dumbest thing I've ever seen
     
    dcotom and JediMasterLenin like this.
  24. dcotom

    dcotom Poo-Bah (2,129) Aug 4, 2014 Iowa
    Society Trader

    I'm a Boomer and I haven't understood a damn thing in this entire thread so far.
     
    dennis3951 likes this.