I suppose it was inevitable that someone would take this leap, but I think it sets a potentially dangerous precedent. Nutrition labeling for alcoholic beverages is voluntary and seems of questionable value to the consumer, in my opinion. If Big Brother thinks this a great idea and makes it mandatory, how would the "little guys" be able to comply? They are going to "try it out" on Miller 64 and "see how consumers respond" - I'm thinking it won't make a bit of a difference so hopefully this dies a quick death. http://www.foodproductiondaily.com/Packaging/MillerCoors-adopts-first-US-beer-nutritional-labelling/ I don't see what they have to gain - is the consumer of this type of product going to switch to M-64 just because it now carries the nutritional panel that the others don't? I can't make out the picture well enough to see if the panel also carries an ingredient statement - again, adding little value. Play nice...this one isn't about the beer.