Modist Brewing Co. & Hormel Unveil Chili Cheese Beer

Is Minneapolis in the superb owl? Is Hormel based in Minneapolis? Why is this happening?

 

That explains it. Kind of. I still don't know why a craft brewery would think this was a good idea. But hey, what do I know

 

The marketing department has to justify their existence.

 

I want to see the CEO of Hormel dome a can of this on the 50 yard line during the coin flip.

 

The description of this beer got worse & worse as the article went on. Then the story ended with:
A 4 pack costs $24....No Thanks!!!

 

Here’s a guy who loves chili cheese dogs and beer!


However, I usually consume them as separate entities.

 

You are being inefficient. Smarten up!

 

After trying this beer the only super bowl people will be celebrating is the toilet.

 

I’m sure Flying Dog is quickly looking to 1-up Modist in the Chili-Cheese beer catagory. Flying Dog has been pretty much all in for gimmick beers last couple of years, although just in recent 6 months or so they seem to be making a few more traditional standard beers and they’ve been quite good. I guess now that too many brewers are doing adjunct gimmick stuff now that niche is gone so it’s trending back to basics (hopefully).

 

I like Modist, but this is as gimmicky as it gets. Also honestly it sounds atrocious.

 

I bet the Hormel folks are elated with their marketing department for getting this one done.

The brewery, on the other hand, may have second thoughts. But hey, gimmicky beers are big these days and I'm living under the stereotype that minnesotans love cheeze sauce type products so, maybe I'm off base and this will be a major win for Modist.

 

Another dumb, pretentious, gimmicky "collaboration".

 

It seems $12 of the $24 is for shipping fwiw. The 4pk itself is $12 from the Buy Now link on https://hormelchilicheesebrew.com/

 

Will they follow up with a Spam beer?



https://www.spam.com/museum

 

Honestly, it's probably not any worse than the Pickle Juice beers I've had.

 

Schlenkerla collab, yo!

 

ISO!!

 

Yep, that video confirms it....Disgusting!!

And fyi @unlikelyspiderperson , contrary to your Midwest stereotype beliefs, we are not all cheese sauce guzzling-Spam eating Canuck wannabes !!

 

I could see the chili part if it just had the spice flavor but the addition of cheese sounds like a terrible idea

 

Right? Why not ferment some kidney beans, add some ground beef and onions to the primary, and age it on a whole hog*!

*I’m from Hormel country doncha know.

 

I can’t tell if you are being facetious or serious. I am leaning towards facetious. You can make a beer that is chili inspired without using the actual ingredients. I have been to a homebrew festival that did a taco beer and it was good for a 2 oz pour. Couldn’t imagine drinking a whole pour. Also, for homebrew con someone brewed a Chicago dog beer with actual hot dogs and most people liked it.

 

My use of the winking emoticon should have given it away — although I really am from Minnesota, and Hormel is ubiquitous up here (which explains a lot about our collectively adventurous palate — that right there is pure, adolescent sarcasm.)

Minnesota breweries are sort-of well known for their gimmick and “stunt” beers, inspired by everything from the Minnesota State Fair to our own, long history of truly adventurous home brewers, so this Hormel Chili Beer is not too surprising.

And while I can imagine enjoying a two ounce of pour of most anything at a homebrew fest (I was a homebrewer in college, after all) I still can’t imagine enjoying Cock Ale, no matter how much I love fried chicken.

 

Short's brewing made a beer called "BBQ OMG WTF" that was some kind of ale brewed with spices and tomatoes. I was super skeptical, but the be beer was damn good

 

Plan Bee does a bloody mary inspired wild ale that's surprisingly good.

 

Secret ingredient of my friends homemade chili has been Old Chub for the last decade or so, but looks like I need to tell him about this option.

 

Dear god no.

I like spicy. I like beer. I do not like them together.

I have a confession. I don’t find 99 percent of beer to be “bad.” Budweiser? It’s bland but im certainly not going to turn it down if a friend offers it. But the one horrendous beer I’ve had, the only one I can truly say is awful, is Ed’s Cave Creek chili beer. Nope nope nope nope nope

 

If I could find a single of this....

I won't lie....

 

Why?
Just.... Why?
Gross.
Leave out the cheese, then I'd at least taste it if offered. I'd NEVER buy even a taster of that crap.

 

I've been know to put beer in my chili (stout is excellent in chili) but chili in my beer is definitely jumping the shark.

 

I will never understand why craft brewers think that cobranding with some industrial food conglomerate will be good for their brand. My opinion of Modist is permanently tied to cheap canned chilli that is the antithesis of a "craft" product. I haven't paid for a prairie product since they did the oreo collaboration.

The two product classes just aren't compatible in my mind. Are you a high end artesinal product? Or are you the lowest common denominator canned in the factory in between runs of BBQ baked beans and sloppy Joe filling? Cause this marketing points to the latter but the pricing points to the former, and that's a bad deal.

 

Crossing my fingers this is a one off and that the chili cook off doesn’t evolve into the chili brew off.

 

This is definitely not on my "try" list. However, if it really takes off and replaces hazy IPAs, I won't be too sad.

 

We're probably answering the question right now. Publicity. Being in GA, if I've even heard of Modist before I haven't paid much attention to them. But here I am, commenting on them on BA forums.

 

I’ll get a few cans and pour them over hot dogs

 

A non beer related site reviewed it.

https://www.brandeating.com/2023/01/review-hormel-chili-cheese-brew.html

 

Look at that glass! Not pre-washed or just hard to clean?