Molson Coors Loses Patience with Saint Archer Gold, Shelves Brand

Discussion in 'Beer News & Releases' started by JoeYoMama, Jul 14, 2020.

  1. JoeYoMama

    JoeYoMama Initiate (26) Jun 7, 2020 Massachusetts
    Trader

    Haven’t yet tried this beer, mostly because it seemed basic. Still some in the market if y’all want to try it before it disappears.
    https://www.brewbound.com/news/molson-coors-loses-patience-with-saint-archer-gold-shelves-brand
     
    Roguer likes this.
  2. DrumKid003

    DrumKid003 Aspirant (245) Aug 10, 2013 Oklahoma

    Insert emoji of the CFO/COO shooting themselves because >+1,400% isn't good enough. I've never seen or heard of Light Sky, Vizzy, Coors Seltzer before this. If you were in any other industry and had YTD/YOY returns like this, you would be throwing Cristal and blow parties.
     
    #2 DrumKid003, Jul 14, 2020
    Last edited: Jul 14, 2020
  3. dcotom

    dcotom Poo-Bah (2,564) Aug 4, 2014 Iowa
    Society Trader

    When I loaded the linked article, my first thought was "Why the hell is there a picture of an ashtray full of cigarette butts?"

    [​IMG]
     
  4. HorseheadsHophead

    HorseheadsHophead Poo-Bah (2,211) Sep 15, 2014 New York
    Society

    I've tried it. It's not terrible, but it's mediocre, sort of gimmicky, ultimately forgettable. I wouldn't turn down a free one, but nothing about it would make me choose to buy it. It was just their way of cashing in on the whole "low-cal" beer thing, whilst simultaneously not bringing anything new to the table to keep the consumer's interest.
     
    KentT, ESHBG, dcotom and 1 other person like this.