Interesting read about Molson Coors strategy to deal with sales drop. Even more interesting is why sales are dropping. http://www.bloomberg.com/news/2012-...raft-armada-with-3-5-billion-deal-retail.html Thought of the day for Molson Coors: Why, when you know that the reason your losing sales is that your beer is not desireable to an increasingly discerning public, do you just choose to ignore the problem and expand into Europe. Why not just admit that you need to make better beer? Sounds to me like the better response. Apologies if this has been posted. Didn't see it anywhere else.