Molson Coors stock dragged down by double downgrade

Discussion in 'Beer News' started by JackHorzempa, Jul 16, 2019.

Thread Status:
Not open for further replies.
  1. meefmoff

    meefmoff Pooh-Bah (1,922) Jul 6, 2014 Massachusetts
    Pooh-Bah Trader

    It was more the container than the contents that threw them. So perhaps they've been selling all these new fangled, glossy, 16 ounce cans to teens as energy drinks these past few years :sunglasses:

    I'm sorry but I'm pretty sure this violates the ToS for this site. You'll have to go now.
     
    AlcahueteJ and JackHorzempa like this.
  2. erway

    erway Crusader (478) Jul 28, 2006 New Mexico

    I would look a little closer at the pricing and growth of Modelo over the past 20 years rather than anything craft has done. Modelo, wine and spirits are killing Bud, Miller and Coors brands right now and they have been for a long time.
     
  3. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Jeff, as a beer industry 'insider' do you have insight (an opinion) on why Mexican AAL beers are so popular?

    Even Sierra Nevada has sorta gotten into this segment of the market with Sierraveza (a brand name which intimates a Mexican beer).

    Cheers!

    P.S. Is BEER a big seller for you? How do you promote this product?
     
  4. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    You really think so? My perception was that those ads had zero impact on consumers purchasing habits. Most people I spoke to about the ads, thought they were stupid and didn't understand the point InBev-Ab was trying to make (I'm talking about macro/BMC consumers, not craft consumers).

    My apologies if you were just trying to be sarcastic/funny. As you know, it often doesn't translate well on the internet. :sunglasses:
     
    drtth and AlcahueteJ like this.
  5. AlcahueteJ

    AlcahueteJ Grand Pooh-Bah (3,242) Dec 4, 2004 Massachusetts
    Society Pooh-Bah

    I'm surprised you caught this but not my post earlier in this thread about buying Zima when it returned two years go.

    Corona's been doing quite well too, correct?
     
    meefmoff likes this.
  6. FatBoyGotSwagger

    FatBoyGotSwagger Grand Pooh-Bah (3,999) Apr 4, 2009 Pennsylvania
    BA4LYFE Society Pooh-Bah Trader

    Corona, Modelo, Pacifico, Tecate ect have all been doing very well. Not sure what it is about Mexican AALs but they are more refreshing to drink in hot weather compared to Bud lite or Miller light.

    I read last month that importers are bringing in other Mexican breweries into distribution in select southern states to test the waters and see if it might be viable to sell them Nationwide.
     
    AlcahueteJ likes this.
  7. meefmoff

    meefmoff Pooh-Bah (1,922) Jul 6, 2014 Massachusetts
    Pooh-Bah Trader

    Err..... ummm….. yeah...….

    I bought some too.
     
    AlcahueteJ likes this.
  8. AlcahueteJ

    AlcahueteJ Grand Pooh-Bah (3,242) Dec 4, 2004 Massachusetts
    Society Pooh-Bah

    At least that whole "Getting iced" thing went away...nothing worse than being "forced" to chug a Smirnoff Ice.

    The worst was when some asshole got the larger bottle and did it to you...
     
  9. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    I'm puzzled about the renewed interest in these beers (if that's what we're seeing). I remember when Corona first became popular in California (some 30 years ago I think), the local Trader Joe's starting carrying a lot of similar Mexican lagers (Sol, Pacifico, Chihuahua, etc.). I thought it was a pretty smart move, but for some reason TJ's dropped most of these beers from their portfolio pretty quickly. I can only assume they didn't sell all that well, or surely TJ's would have continued to carry them (they were priced very favorably when compared to Corona).

    Seems odd that these beers are doing so well today. They certainly haven't become any more reasonably priced (at least Corona sure hasn't).
     
    AlcahueteJ and rgordon like this.
  10. FatBoyGotSwagger

    FatBoyGotSwagger Grand Pooh-Bah (3,999) Apr 4, 2009 Pennsylvania
    BA4LYFE Society Pooh-Bah Trader

    I think it is in part due to changing ethnic demographics. I usually shop for beer in the afternoon right when the landscapers get off and they don't seem to be bothered to pay the extra $10 for a case of Victoria/Corona/Modelo.
     
  11. Crusader

    Crusader Pooh-Bah (1,725) Feb 4, 2011 Sweden
    Pooh-Bah

    I think imports today serve a different purpose than they did 30 or 40 years ago. Back then the imports could be sold as fuller flavored alternatives to the domestic beers, for people who wanted something different. Today some 7000 craft breweries serve that market. What I think has happened instead with imports is that the Mexican imports now stand in for the staid domestic AAL brands, which have lost their cachet with alot of drinkers. This is hardly surprising when one considers the reputation of American macro beer over this timespan.

    So instead of national domestic beer brands being favored by drinkers of mainstream beer (over local or regional brands), the imported Mexican AALs are finding favor instead with a percieved "premiumness" (and premium pricing) that the domestic brands have managed to lose. There doesn't appear to exist the same level of mainstream discrediting/ridiculing of Mexican AALs , as exists for the domestic brands, and so they are still able to have cachet in the eyes of these consumers. But flavorwise these same consumers might just as well prefer a domestic AAL (or at least like as much as the Mexican AALs), if only it was packaged differently and imported from across the border.
     
    John_M likes this.
  12. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    John, I am with you here but maybe my 'confusion' is that I am using logic to think about the phenomenon of Mexican AAL beer popularity.

    I am not a fan of Corona, that beer does not taste good to me (even the canned version). I do think Modelo is a well brewed AAL in contrast. But why are beer consumers willing to pay such a premium for these beers? If I wanted to purchase a quantity of AAL beer it would be a 30-pack of Hamm's for less than 15 bucks. Why pay 30 bucks (even more at my local Retail Beer Distributors) for a case (24) of an AAL just because it was brewed in Mexico?

    It would appear that the large number of beer consumers who purchase Mexican AAL beers are making their purchasing decisions in a manner different from my thinking.

    Cheers!
     
    jasonmason, KarlHungus and TJM like this.
  13. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Patrik, that would be me (as I discussed above).

    Cheers!
     
  14. Crusader

    Crusader Pooh-Bah (1,725) Feb 4, 2011 Sweden
    Pooh-Bah

    I take it you are not one of those who thinks Budweiser tastes like piss or dirty socks? I bet alot of people (talking about regular beer drinkers here, not craft beer drinkers, the kind who vehemently "hate" some brands and love others in the same or similar product categories) who make claims like that are happy to drink Corona. I'd rather drink a Budweiser myself, even if I think the modern AAL style is too light on flavor.
     
    jesskidden and rgordon like this.
  15. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    I do not think that Budweiser tastes like "piss or dirty socks".

    As a person who purchases beer I just can't 'get' why folks would be willing to pay premium prices for an AAL beer just because it is brewed in Mexico.:confused:

    Cheers!
     
  16. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    Again, I'm completely with you on this Jack, but maybe @Crusader's suggestion provides the most reasonable answer. Where I live, the cost for a 6 pack of Corona isn't that much cheaper than the price for a 6 pack of pFriem pils. IMHO, the pFriem pils is so superior to Corona it's almost laughable to compare the two beers.

    As you know, we have a pretty widespread, knowledgeable craft beer consumer base here in PDX (very similar to SEPA in that regard), so most buyers are aware that there are better options out there, even if they just want a light, inoffensive lager. Yet Corona and it's ilk continue to sell very well in this market (at least they do at my local Safeway and Fred Meyer).
     
  17. John_M

    John_M Grand High Pooh-Bah (6,849) Oct 25, 2003 Washington
    Mod Team Society Pooh-Bah Trader

    I assume perception is everything for a lot of consumers. As you know, I don't drink AAL's (and I do think bud tastes like dirty socks), but if I did, then I absolutely would be purchasing the cheapest thing on the market that I could tolerate. Paying a premium for a crappy AAL made in Mexico would feel like adding insult to injury to me. However, I think @Crusader is probably right. Regardless of what it may taste like (no better and no worse than many other AAL's on the market), there seems to be a perception that there's something special about Corona; that it's a premium product with a justifiably higher than normal price.
     
    JackHorzempa likes this.
  18. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,375) Dec 15, 2005 Pennsylvania
    Society Pooh-Bah

    Could very well be.

    And while I will from time to time drink AAL beers (as we discussed in the past), Corona is one beer I would never, ever purchase at a beer store. Corona tastes bad to me even from the can.:nauseated_face:

    Paying a premium price for Corona is indeed adding insult to injury IMO.

    Cheers!
     
  19. unlikelyspiderperson

    unlikelyspiderperson Grand Pooh-Bah (3,966) Mar 12, 2013 California
    Pooh-Bah Trader

    If I'm not mistaken most of the mexican beers are NOT AALs. Corona may be but I was under the impression that most of them (modelo, victoria, pacifico) are vienna lagers. I've been drinking a fair bit of victoria this summer and it's a pretty nice beer. good flavor, light body. Not a stand in for bud light
     
    KarlHungus and FatBoyGotSwagger like this.
  20. Beer_Stan

    Beer_Stan Initiate (0) Mar 15, 2014 California
    Trader

    This...:sweat_smile::sweat_smile:
     
Thread Status:
Not open for further replies.