News New Belgium Brewing Seeks College Brand Ambassadors Across the U.S.

Discussion in 'Beer News & Releases' started by drtth, Jul 11, 2018.

  1. drtth

    drtth Poo-Bah (3,636) Nov 25, 2007 Pennsylvania

    New Belgium has developed a plan where by College Students can get familiar with the Beer Industry and various job opportunities it offers.
    Looks to me like a Win-Win situation for both New Belgium and for students interested in becoming part of the Beer Industry.

    --- Press Release:

    Dream Job Alert: New Belgium Brewing Seeks College Brand Ambassadors Across the U.S.

    Internships are lame. Reppin’ New Belgium on campus isn’t.

    (FORT COLLINS) – New Belgium Brewing is all about beer. And bicycles. And sustainability. And a few other things, but mostly really good beer. Behind each world-class beer are world-class people and the brewery is looking to for college students to expand its team.

    New Belgium is hiring 14 College Brand Ambassadors for the upcoming 2018-19 school year. Those selected for this program will play a frontline role in increasing New Belgium brand awareness by executing tasting events, promotions and more.

    “If you are into mindless busy work, coffee runs, making copies, this opportunity is not for you,” said New Belgium’s Recruiting Manager Justin Cross. “We’re looking for college students who want to do something valuable and impactful while helping to drive value for one of the best independent craft beer brands in the country.”

    This new program gives students considering a career in craft a foot in the door and possible fulltime employment upon graduation. Students hired for these positions will begin their beer journey with a training session in Fort Collins to learn the ins and outs of craft beer sales and marketing. Once armed with a beer education, the College Brand Ambassadors will return to their campuses to work alongside local Rangers (the brewery’s name for salespeople) about 15 hours per week.

    The students will not be just working for free beer, these are paid positions.

    New Belgium will be accepting applications from now until July 20th, 2018. This is a part-time position and is responsible for executing local tasting events, building and maintaining partnerships/relationships and executing promotions. To be considered for one of these positions, successful applicants will attend one of the following institutions of higher learning:
    • University of Michigan
    • DePaul University
    • University of Miami
    • Arizona State University
    • Southern Methodist University
    • San Francisco State University
    • Long Beach State
    • University of North Carolina
    • Atlanta University Center Consortium (Morehouse College/Spelman College/Clark University)
    • St. Joseph’s University
    • Boston University
    • University of Colorado
    • Boise State University
    • University of Kansas
    This position will be working during the 2018-2019 school year.

    Responsibilities (but not limited to):
    • Provide sampling at accounts and other promotional events to drive sales in local markets
    • Sell into set local accounts with assistance of local Ranger, including building and maintaining relationships/partnerships and visibility in marketplace
    • Provide excellent customer service and education on NBB beers, culture and business practices
    • Engage customers through social media outlets as required, adhering to legal compliance and internal policies
    • Understand and maintain legal compliance when serving and selling our beers
    • Availability to work flexible hours, up to 15-20 hours/week
    Desired Skills/Experience (but not limited to):
    • Minimum six (6) months of customer service related work experience
    • Must be 21 or older
    • Ability to have transportation to event locations
    • Exceptional customer service skills and abilities
    • General knowledge of brewing and the beer industry
    • Knowledge and understanding of local laws/guidelines around identification and service of alcohol and ability to pass TIPS training during orientation
    • Exceptional communication skills and ability to speak in front of larges groups
    • Ability to deal with difficult situations and resolve matter appropriately and effectively
    To apply for any of these opportunities, please visit New Belgium’s jobs board. To learn more about the brewery or any of its beers, visit

    About New Belgium Brewing
    New Belgium Brewing, makers of Fat Tire and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work, one of the Wall Street Journal is Best Small Businesses and tops Bicycling Magazine’s Best Companies for Cyclists. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire Amber Ale, New Belgium brews sixteen year-roundbeers: Citradelic Tangerine IPA, Fat Tire Belgian White, The Hemperor HPA, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger 8 Hop Pale Ale, Voodoo Ranger Juicy Haze IPA, Sour Saison, Honey Orange Tripel, Dayblazer Easygoing Ale, Tartastic Fruit Beer Series, 1554 Black Lager, Bohemian Pilsner, Abbey Belgian Style Ale, Trippel and a gluten-reduced beer, Glutiny Pale Ale. To learn more, visit and follow the brewery on Facebook, Twitter or Instagram.

    Squire, EMH73, AlcahueteJ and 3 others like this.
  2. AlcahueteJ

    AlcahueteJ Champion (828) Dec 4, 2004 Massachusetts

    Very cool. I wish they had this when I was in school (then again, I was drinking Keystone Light back then).

    Thanks for sharing.
    meefmoff, BayAreaJoe and drtth like this.
  3. BeanBump

    BeanBump Aspirant (265) Dec 14, 2016 California

    This is pretty basic social marketing. Cheaper than traditional ad campaigns but more authentic and more importantly, comes off more genuine for a craft brewery. Good gig for a college student too; reasonably easy money and easy access to free beer.
    EvenMoreJesus, EMH73 and drtth like this.
  4. JayORear

    JayORear Meyvn (1,006) Feb 22, 2012 New York
    Premium Trader

    Interested to know just how this differs from the liquor "brand ambassadors" from my college days who hung out at the local bars passing out shots of tequila and schnapps. Something about it whiffs of cheap labor and exploitation of college drinkers, who are often binge drinkers. Would be glad to be proven wrong . . .
    Snowcrash000 and EMH73 like this.
  5. EMH73

    EMH73 Poo-Bah (1,502) Sep 16, 2015 New York
    Premium Trader

    I love the fact that this is happening. That being said, it is illegal for these students to taste the beer at any point during the brewing process or the finished product. How can they get a full education in any aspect of the brewing process or be fully capable of marketing or selling when they have no first hand knowledge of the flavor profile, mouth feel, carbonation and so on of the finished product. From personal experience, I stopped going to the beer distributor closest to me me because the owner and most of the staff do not drink craft beer. All recommendations are based upon second hand knowledge.
  6. BeanBump

    BeanBump Aspirant (265) Dec 14, 2016 California

    Its not about flavor profile or any beer knowledge per se. New Belgium likely doesnt even care if the students they hire can legally drink the beer or not (although they'd say they do). The idea here is to find socially influential students and have their beer associated with those students. If I were a betting man, they wont hire just anybody for these jobs. These will be good-looking students with active social media accounts.
    EvenMoreJesus, JayORear and EMH73 like this.
  7. drtth

    drtth Poo-Bah (3,636) Nov 25, 2007 Pennsylvania

    Well I'd guess that one possible difference is that the student has to be enrolled in one of a particular small subset of Colleges/Universities. While I didn't check all of them, it looks to me as though at least some of the schools on the list may have some sort of existing brewing industry related course(s) of study.


    BeanBump likes this.
  8. jesskidden

    jesskidden Meyvn (1,335) Aug 10, 2005 New Jersey

    Why would that be? According to this American Craft Beer webpage on the program, the brand ambassadors: "Must be 21 or older".
  9. EMH73

    EMH73 Poo-Bah (1,502) Sep 16, 2015 New York
    Premium Trader

    That was not included in the article that was linked to the post. I now see that the original post was updated and contains more info.
    #9 EMH73, Jul 11, 2018
    Last edited: Jul 11, 2018
  10. EvenMoreJesus

    EvenMoreJesus Champion (839) Jun 8, 2017 Pennsylvania
    Premium Trader

    Interesting program, but basically these two things:

    BeanBump likes this.
  11. cg123

    cg123 Initiate (85) Feb 27, 2012 Ohio

    I feel sorry for whoever has to wade through the 1000's of applications they get!
    Squire, BeanBump and EMH73 like this.