New Belgium Brewing’s Voodoo Ranger 1985 IPA Flashes Back to the Future of IPAs

Discussion in 'Beer News & Releases' started by Jason, May 1, 2020.

  1. Jason

    Jason Founder (8,518) Aug 23, 1996 Massachusetts
    Staff Moderator Fest Crew Society

    Easy Drinking, Fruit-Forward IPA for National Release in time for Summer

    (Fort Collins, CO-May 1, 2020)– New Belgium Brewing announces its newest launch of the Voodoo Ranger rotating IPA series, 1985 IPA. Hazy, like the mid-80s were for most of us, this IPA is like, totally loaded with juicy mango freshness. High in flavor and low in bitterness at 6.7% ABV, this easy drinking beer is the perfect addition to your summer wardrobe. Available in 12oz, 6 pack cans, 1985 IPA conveniently fits into all fanny packs.

    [​IMG]

    New Belgium’s Voodoo Ranger portfolio just leveled-up. The entire Voodoo Ranger portfolio is up over 40% vs. last year and the Rotating series (the #1 Craft brand launch in 2019), is now New Belgium’s 5th bestselling brand. 1985 IPA is the newest release in this series and is bursting with juicy mango, pineapple and guava flavors and aromatics. This bright, fruit-forward IPA showcases a refreshing flavor and slightly lower ABV for bodacious drinkability.

    When asked about this latest Voodoo Ranger rotator, Ross Koenigs, Research and Development Brewer at New Belgium said, “For 1985 IPA, we wanted to make a hazy IPA to crush during summertime. 1985 uses loads of Citra and Simcoe hops and then dials up the fruit factor with the addition of mango. The result is an impossibly juicy and drinkable IPA arriving just in time for summer.”

    1985 IPA pairs best with sunglasses and neon, so when you’re outside enjoying some fun in the sun make sure you have this totally radical IPA in hand.

    Voodoo Ranger 1985 IPA was brewed and canned with the following characteristics:

    • Alcohol 6.7% ABV
    • IBUs: 30
    • Style: Hazy, Juicy India Pale Ale
    • Hops: Citra, Simcoe and Cascade
    • Malt: Pale Malt, Oats and Wheat
    • Visual: Medium-Heavy Sheen
    • Flavor and aroma: Aromas of Mango, Pineapple, Guava. A slightly sweet juicy mango flavor fades to moderate bitterness that lightly lingers.
    • Availability: Nationwide early May in 12 oz cans and on draft
    • Suggested Retail Price: $10.99 for a 6-pack
    For more information on Voodoo Ranger 1985 IPA, visit newbelgium.com. To find the nearest Voodoo Ranger 1985 IPA or any of New Belgium’s other offerings, visit the beer finder or download New Belgium’s Beer Mode app.

    About New Belgium Brewing

    New Belgium Brewing is recognized as a leader in sustainability and social responsibility. Founded in 1991 in Fort Collins, Colorado, the company expanded to Asheville, North Carolina in 2016 and Denver, Colorado in 2018 and is now the 4th largest craft brewery in the U.S. Dedicated to proving that business can be a force for good, New Belgium is a Certified B Corp and was the first brewery to join 1% for the Planet. The brewery has donated over $26 million to charitable causes since 1991. New Belgium is famous for its flagship beer, Fat Tire Amber Ale, along with year-round favorites like Voodoo Ranger IPA, Mural Agua Fresca Cerveza, and La Folie Sour Brown Ale; as well as an award-winning wood-aged sour program and innovative limited release beers. To learn more about the full product lineup and New Belgium’s Human Powered Business model, visit NewBelgium.com

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  2. JackHorzempa

    JackHorzempa Poo-Bah (4,486) Dec 15, 2005 Pennsylvania
    Society

    So, will the Haze Bros be singing:
    We’re gonna party like it's nineteen eighty-five!:flushed:

    Cheers!
     
  3. BeastOfTheNortheast

    BeastOfTheNortheast Devotee (457) Dec 26, 2009 Pennsylvania
    Trader

    I for sure thought you would comment on the suggested retail price.
     
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  4. JackHorzempa

    JackHorzempa Poo-Bah (4,486) Dec 15, 2005 Pennsylvania
    Society

    Well, I do appreciate the format (six-pack/12 ounce). So you motivated me to say that!:slight_smile:

    Cheers!
     
  5. Giantspace

    Giantspace Crusader (797) Dec 22, 2011 Pennsylvania

    I dont get it. There was no hazy IPA back then. That can is really bad looking as well. I dont understand the voodoo IPA line. Not had one I like yet and im done trying.

    Enjoy
     
  6. AZBeerDude72

    AZBeerDude72 Poo-Bah (2,002) Jun 10, 2016 Arizona
    Society Trader

     
  7. ecpho

    ecpho Aspirant (254) Mar 28, 2011 New York

    Great. Yet another hazy IPA.
     
  8. BSRicky

    BSRicky Initiate (27) Jul 4, 2016 Alberta (Canada)

    How much haze can a hazebro bro if its not even in 16 oz cans?
     
  9. einhorn

    einhorn Aspirant (299) Nov 3, 2005 California

    Hate to hop off the Hate Train, all the beers from the Voodoo Ranger series have been very good (and fresh) beers at decent price points. I've seen them consistently at $8.99 and the 19.2s are like $3.29, so I'll give this a go when I see it.
     
  10. Skeeter17

    Skeeter17 Aspirant (235) Dec 13, 2016 Washington
    Society Trader

    Does it even count as haze if it’s not in a 16 oz can?
     
  11. EmperorBatman

    EmperorBatman Initiate (115) Mar 16, 2018 District of Columbia

    Maybe I’m kind of dumb here, but any time a beer is named after a year, I always expect it to be a historical recreation of a beer from that year. Then I just get kind of confused and let down once I see what it really is.
     
  12. Reidrover

    Reidrover Poo-Bah (3,758) Jan 14, 2003 Oregon
    Society

    God whatever happened to New Belgium..should be New New England
     
  13. Reidrover

    Reidrover Poo-Bah (3,758) Jan 14, 2003 Oregon
    Society

    Yeah i reckoned something like Bridgeport IPA..sadly RIP
     
  14. beertunes

    beertunes Poo-Bah (7,142) Sep 24, 2007 Liechtenstein
    Society Trader

    Most of the Hazebruhs weren't even born in 1985, they'll just think that that's what beer was like back then.
     
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  15. southdenverhoo

    southdenverhoo Disciple (394) Aug 13, 2004 Colorado

    well my comment has been made several times, but what about this beer says 1985? A style that developed after 2010? This is odd marketing to me.

    I realize the appropriate response to this is "OK Boomer..."
     
  16. Obsidian81

    Obsidian81 Initiate (55) Mar 3, 2016 Illinois
    Trader

    I don’t understand the name either, but I’ve been very impressed with New Belgium’s hazy IPAs. I’m sure they’re not up to the level of hyper-local competitors like Tree House, Trillium, or Hop Butcher in the style, but their Hazys are very good considering the price point and availability.
     
  17. rgordon

    rgordon Meyvn (1,052) Apr 26, 2012 North Carolina

    Yep. They're pushing buttons on every machine, and they all seem empty. 1985=Voodoo Economics IPA.
     
  18. AZBeerDude72

    AZBeerDude72 Poo-Bah (2,002) Jun 10, 2016 Arizona
    Society Trader

    Seems like a beer that will get lost in the crowd. I think breweries need to step out of the box rather than toss on the pile more of the same. Also I agree with the above, I thought 1985 was a throwback beer and was excited for it then the, oh another hazy IPA.
     
  19. morimech

    morimech Poo-Bah (3,793) Nov 6, 2006 Minnesota
    Society

    I was hoping for an 1885 throwback IPA. Now that is a beer I would purchase.
     
  20. jmsmith

    jmsmith Initiate (86) Dec 29, 2014 Texas
    Trader

    Piling on..

    Agreed, I dont get the 1985 reference and, while the price point is good, the beers themselves aren't something I'd pick up having tried the others in the series.
     
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  21. rgordon

    rgordon Meyvn (1,052) Apr 26, 2012 North Carolina

    Yeah, the more I think about it the mid 80s pretty much sucked. My son brewed a 19th century brew from a Pattinson recipe and it was wonderful. I'll try to find the name.
     
  22. Bitterbill

    Bitterbill Poo-Bah (7,149) Sep 14, 2002 Wyoming
    Society Trader

    Damn I miss that beer.
     
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  23. Bitterbill

    Bitterbill Poo-Bah (7,149) Sep 14, 2002 Wyoming
    Society Trader

    Were we all hazy back in the mid 80s?
    I can't remember.
     
  24. Reidrover

    Reidrover Poo-Bah (3,758) Jan 14, 2003 Oregon
    Society

    I never wore anything neon or wore those silly slitted glasses
     
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  25. AZBeerDude72

    AZBeerDude72 Poo-Bah (2,002) Jun 10, 2016 Arizona
    Society Trader

    [​IMG]
     
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  26. JackHorzempa

    JackHorzempa Poo-Bah (4,486) Dec 15, 2005 Pennsylvania
    Society

    Did you ever wear a cool hat!:stuck_out_tongue:

    [​IMG]
     
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  27. HouseofWortship

    HouseofWortship Crusader (796) May 3, 2016 Illinois
    Trader

    I think all everyone needs to know about this beer is that New Belgium has prominently displayed the best by date on the label.
     
  28. mambossa

    mambossa Aspirant (211) Jun 30, 2015 Ohio

    I’m just as confused now as I was back when I first saw them roll it out. Horrible, horrible misstep on their part. I really miss their old marketing. I’d probably buy them more if they hadn’t scrapped it.
     
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  29. jkrich

    jkrich Meyvn (1,250) Nov 1, 2001 Florida
    Society

    I will certainly be on the lookout for this one. 1985 was the year I graduated from high school.
     
  30. GetMeAnIPA

    GetMeAnIPA Defender (638) Mar 28, 2009 California

    I think very good is a bit strong, personally. I think they have been pretty good. I’ve never had a repurchase Of the rotating options but never been disappointed. The price and freshness has been on point though. Cheers.
     
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  31. unlikelyspiderperson

    unlikelyspiderperson Meyvn (1,309) Mar 12, 2013 California
    Society Trader

    While I agree with you in missing their old style and line up, anecdotally this lone seems to turn over really well at all the stores around me
     
  32. ESHBG

    ESHBG Aspirant (288) Jul 30, 2011 Pennsylvania

    I saw a single of this the other day but ended up putting it back...just wasn't in the mood at the time. But I will probably try at some point and agree with some others, for the price point the series has been pretty good.

    And this is another one of their IPAs that is brewed with spice. Anyone know what the spice may be? I never see it listed on the ingredients and I never pick up too much spice in the taste.
     
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  33. donspublic

    donspublic Poo-Bah (1,843) Aug 4, 2014 Texas
    Society Trader

    I came home one day and there was a six pack of Voodoo, think it was the double IPA, that my son had purchased. It ended up in the trash because it was bad, even he wouldn't drink it (was in date code). Since then I have shied away from them, but seems everyone is showing them love, and those I have had at bars have been pretty good. I hate it when I get ahold of a mishandled beer and it puts a bad taste in my mouth. I will buy this if I see it, just because I have mad love for New Belgium and I haven't dropped any money their way in a while
     
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  34. Beertsipper

    Beertsipper Devotee (445) Nov 18, 2008 New York

    I like this series they've put out. Looking forward to this one. Their DIPA was very tasty.
     
  35. donspublic

    donspublic Poo-Bah (1,843) Aug 4, 2014 Texas
    Society Trader

    website doesn't mention spice but have the following mentioned:
    So might be fruit added
     
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  36. eppCOS

    eppCOS Meyvn (1,261) Jun 27, 2015 Colorado
    Society

    Well, at the very least @scream will have a new Voodoo Ranger "era" variant to try! :wink:
    This one's for you, man!
     
  37. ESHBG

    ESHBG Aspirant (288) Jul 30, 2011 Pennsylvania

    Mango Spice? A new member of the Spice Girls? :stuck_out_tongue: But yeah that may be it and if you look at some of their IPA bottles/cans it mentions spice(s) so I was always curious.
     
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  38. Ranbot

    Ranbot Defender (634) Nov 27, 2006 Pennsylvania

    The beer might be fine, but seems like another cookie-cutter hazy IPA. I won't turn it down if it lands in front of me, but I'm not going out of my way.

    Also, the only thing 80's about this beer is the Voodoo Ranger looks like Vic Rattlehead's dorky brother.

    [​IMG]

    "Peace Sells...But Who's Buying" released September 1986.

     
  39. rgordon

    rgordon Meyvn (1,052) Apr 26, 2012 North Carolina

    This all is like mango space voodoo ranger magic at least. And where is the guy from Trooper?
     
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  40. JayWhitson

    JayWhitson Crusader (765) Feb 25, 2015 Montana
    Trader

    Well there was no Chuck Berry until Marty McFly, so... :wink:
     
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