I for one would very much consider buying a craft beer that was made by Anheuser-Busch if the beer tasted good. I have a four pack of BCBS sitting in my basement as I type this. Having stated that, the marketing tactics that Anheuser-Busch and MillerCoors (e.g., Batch 19) have taken lately for their alleged craft beers has really started to piss me off. I am fully cognizant that corporate/industrial marketing folks are very accustomed to do things like: · Misrepresent products · Make (or intimate) outrageous claims · Etc. I may be in the minority here, but I view the craft beer market as being different from the corporate/industrial business. For me, craft beer and craft brewing is all about the beer: making and ethically marketing quality beer. If the BMC type breweries want to approach the craft beer market in the same way they approach the mainstream beer market then I may just have to say “no’ to buying these ‘new’ products. Cheers!