Welcome to BeerAdvocate!

Looking to talk, rate or trade beer? Join today by creating your free account.

Dismiss Notice
Curious about recent updates to the site and app? Check the Announcements forum for updates.
Dismiss Notice
Love Belgian Beer?

Join us Sep 17 in Portland, Maine for Return of the Belgian Beer Fest, featuring hundreds of authentic Belgian beers and Belgian-inspired offerings.

Tickets + more: beeradvocate.com/belgian

New Budweiser Black Crown to debut with Super Bowl XLVII Commercial

Discussion in 'Beer Releases' started by Jason, Jan 8, 2013.

  1. mmmbirra

    Joined:
    Apr 19, 2009
    Posts:
    439
    Likes Received:
    397
    Location:
    Italy
    What's in those vials on the left?
     
  2. Yoitsluke

    Joined:
    Mar 29, 2012
    Posts:
    3
    Likes Received:
    1
    Location:
    New Jersey
    this cannot be good at all
     
  3. pcstuck

    Beer Trader

    Joined:
    Jan 5, 2013
    Posts:
    60
    Likes Received:
    11
    Location:
    Illinois
    Was tempted today to grab it just to try. However the FFF cases next to it persuaded me otherwise
     
    luwak likes this.
  4. Stinkypuss

    Joined:
    Apr 7, 2008
    Posts:
    472
    Likes Received:
    504
    Location:
    Pennsylvania
    A ga
    A galaxy of uppers and downers; laughers, screamers.
     
    luwak and hopsbreath like this.
  5. Douberd

    Joined:
    Jan 27, 2012
    Posts:
    50
    Likes Received:
    46
    Location:
    Netherlands
    They seem to be the ingredients, on one I think I can make "caramel m(alt)" and then they have made up things too, like "passion".
     
  6. JackHorzempa

    Joined:
    Dec 15, 2005
    Posts:
    18,758
    Likes Received:
    22,350
    Location:
    Pennsylvania
    “They seem to be the ingredients, ... like "passion".

    That is funny right there!:D

    Cheers!
     
  7. Lutter

    Joined:
    Jun 30, 2010
    Posts:
    5,321
    Likes Received:
    5,425
    Location:
    Texas
    This stuff is cheap in Texas... $5.99/6-pack at Target. Probably cheaper elsewhere. I took a double-take and indeed it was $5.99 (regular bud is $5.49). It's priced $1 more than Lone Star and $1 less than Shiner Bock. For a craft comparison, we get Sierra Nevada Pale Ale/Torpedo for $12.99/12-pack on the low end.

    As for the taste... it tasted a bit sweeter to me that regular Bud.

    Gotta say though. GREAT marketing campaign. Truly inspired. Made me buy a 6-pack just out of morbid curiosity.
     
  8. Lutter

    Joined:
    Jun 30, 2010
    Posts:
    5,321
    Likes Received:
    5,425
    Location:
    Texas
    They seemed to have missed a vital ingredient: rice. :)
     
  9. Hopmother

    Joined:
    Jun 22, 2012
    Posts:
    96
    Likes Received:
    14
    Location:
    California
    I just saw budweiser black crown at Mr. K's in placentia 6 pack for $4.99.
     
  10. tx_beer_man

    Beer Trader

    Joined:
    Jan 22, 2013
    Posts:
    1,254
    Likes Received:
    687
    Location:
    Texas
    Yeah seeing plenty of them...the messed up with platinum. That was straight nasty. AB or not, not going to try.
     
  11. kempshark

    Joined:
    Jul 22, 2009
    Posts:
    80
    Likes Received:
    17
    Location:
    Florida
    Yeah, it's $5.99 a sixer here in west Florida. I never tried the Platinum, but then again I hate Budweiser (regular, light, etc)....so I really doubt I will ever try it. Maybe if someone hands me one at some party or something. Everyone seems to drink either Heineken or Bud Light at my wife's relatives' parties (Thai and Lao), and I don't drink either of them. I normally bring my own beer!! A couple of my wife's cousins are willing or excited to try new beers, but most of the stouts, porter, quads, sours, etc that I drink are a little too much for them. Oh well, I will convert at least one of them eventually!!! Especially if I can stop them from trying to give me shots of Hennessy with my craft beers!!! :)
     
  12. tx_beer_man

    Beer Trader

    Joined:
    Jan 22, 2013
    Posts:
    1,254
    Likes Received:
    687
    Location:
    Texas
    Agreed! That'll be the case for me too. Yep, my wife got me a growler for Christmas. Makes her friends' parties so much better.
     
  13. PsilohsaiBiN

    Beer Trader

    Joined:
    Aug 10, 2010
    Posts:
    847
    Likes Received:
    3,559
    Location:
    New York
    Black Crown, more like dunce cap.
     
  14. luwak

    Beer Trader

    Joined:
    Mar 2, 2010
    Posts:
    1,045
    Likes Received:
    712
    Location:
    Arizona
    "12 recipes, six beers brewed for national sampling, and 25,000 opinions, the experiment has resulted in a new golden amber lager"


    Really? That's what they decided after all those entries?
     
  15. squirrely2005

    Joined:
    Aug 26, 2011
    Posts:
    380
    Likes Received:
    140
    Location:
    Texas
    I almost tried it at a bar last night. I felt silly asking. They ha sold out and it was only like 11 but I wasn't at all surprised
     
  16. Drew26

    Beer Trader

    Joined:
    Nov 2, 2012
    Posts:
    312
    Likes Received:
    843
    Location:
    Wisconsin
    The commercials for it were just terrible imo...
     
  17. Shagator

    Joined:
    Mar 17, 2012
    Posts:
    482
    Likes Received:
    1,151
    Location:
    Kentucky
    Heard two people talking about it at a party today and how much they liked it. Took all my energy not to say something.

    I think this is the new Hipster beer
     
  18. tx_beer_man

    Beer Trader

    Joined:
    Jan 22, 2013
    Posts:
    1,254
    Likes Received:
    687
    Location:
    Texas
    And pass up PBR? Hah! :eek:
     
  19. otispdriftwood

    Beer Trader

    Joined:
    Dec 9, 2011
    Posts:
    5,295
    Likes Received:
    5,310
    Location:
    Colorado
    Wouldn't it be ironic if one or more of the new AB/InBev entries that use the Budweiser name take a sizable share away from their big 2 and not from the craft beer segment. Many speculate that they already have, but I mean a measurable share that the bean counters at AB/InBev can directly relate to the big 2. Same goes for Miller/Coors, if the have any that carry the Miller or Coors labels.
     
  20. JackHorzempa

    Joined:
    Dec 15, 2005
    Posts:
    18,758
    Likes Received:
    22,350
    Location:
    Pennsylvania
    I will freely admit that I am not always up to date on all the slang terms.

    I always thought that hipsters were people who dressed in plaid shirts and skinny jeans.

    It seems to me that AB is marketing Black Crown to ‘pretty’ people (who like to dress in fancy black clothing?).

    I am not an advertising person but I thought that the commercials for Black Crown had a lot of messages (mixed messages?). It had the typical sex appeal aspect with all of the pretty people (including women in black stiletto shoes). It also had the tagline which was quoted above: "12 recipes, six beers brewed for national sampling, and 25,000 opinions, the experiment has resulted in a new golden amber lager"

    So, were they trying to sell a ‘tasty’ beer or were they trying to sell a lifestyle (or maybe both)?

    Now, I am not a fan of drinking AB beers but I just gotta say that I really enjoyed watching the Bud Light commercials with the voodoo aspects. The commercial with the comfy chair was hilarious! The commercial does not want me to personally go out and buy Bud Light but it does inspire me to ‘talk’ about Bud Light. Is that considered a ‘success’ in the advertising world!?!

    Cheers!
     
  21. Crusader

    Joined:
    Feb 4, 2011
    Posts:
    1,404
    Likes Received:
    4,237
    Location:
    Sweden
    One thing that I noticed, or didn't notice rather, was the absence of any clear references to the beer's 6%abv. I figured they would include a close up of the bottle or something along those lines to drive that point home but it didn't feature in the commercials that I could see. So in a way the message was a bit more classy than I would have expected.
     
  22. frazbri

    Joined:
    Oct 29, 2003
    Posts:
    825
    Likes Received:
    1,118
    Location:
    Ohio
    When stated in a voice over, "golden amber lager" sounded even more ridiculous.
     
  23. JackHorzempa

    Joined:
    Dec 15, 2005
    Posts:
    18,758
    Likes Received:
    22,350
    Location:
    Pennsylvania
    I noticed the 6% ABV in the video shots of the bottle but I must admit that I was looking for it, the shot of the bottle was brief (1-2 seconds?).

    Cheers!

    P.S. Did your favorite team win?
     
  24. M0rtyC

    Joined:
    Apr 15, 2010
    Posts:
    6
    Likes Received:
    5
    Location:
    Massachusetts
    Tried one last night after the Super Bowl. Granted the early evening involved Several??? great craft brews. One sip and the bartender exchanged it for a SN Pale Ale. According to her....... I was the 6th person in the exchange program (she had served 7)
     
  25. spasepeepole026

    Joined:
    Mar 11, 2011
    Posts:
    1
    Likes Received:
    0
    Location:
    Virginia
    You're all so narrow minded. What's good is good. There's such a bias here. Macrobrews can be solid too. What's wrong with liking the more refined ones as well as the typical large company beers? You are all so negatively biased toward the Budweiser and Coors, etc. companies that you don't even taste the beer but your preconceived notions of what you already think about it. Weak.
     
  26. aasher

    Beer Trader

    Joined:
    Jan 27, 2010
    Posts:
    3,862
    Likes Received:
    14,790
    Location:
    Indiana
    I don't know why they said "coming February 3rd" when this beer has been out for almost a month.
     
  27. MLucky

    Joined:
    Jul 31, 2010
    Posts:
    1,235
    Likes Received:
    607
    Location:
    California
    This is to be expected. A-B, noticing its decling market share, does what corporations do: conduct a focus group, and launch a public relations offensive, and give the public more of the same old crap. It's about as exciting and important as McDonalds launching a "new" burger that tastes exactly like all of its old burgers.

    Anybody who's ever had to work in a corporate environment knows the kind of shit work that results from this kind of process, which is based on an appeal to the lowest common denominator. You wind up with something bland and unremarkable that's not going to change your brand perception one way or the other.

    You want to know what would impress me? If some major BMC company decided to throw away the focus groups, stop worrying about market share, and brew the best beer their gifted and highly paid brewers knew how to make. Like that would ever happen.
     
    PsilohsaiBiN likes this.
  28. Shagator

    Joined:
    Mar 17, 2012
    Posts:
    482
    Likes Received:
    1,151
    Location:
    Kentucky
    While I agree you need to taste it to decide, but when and what was the last great , or even good beer, or "Solid" as you say, that you had from the Budweiser or Miller or Coors line? Granted, I will drink MGD or High Life if it is deemed necessary, but in the last few years I have not been excited about anything from them. Please let me know as my wallet needs a break.
     
  29. premierpro

    Subscriber

    Joined:
    Mar 21, 2009
    Posts:
    1,358
    Likes Received:
    881
    Location:
    Michigan
    I see a lot of comments of people bashing this beer because it is made from Budwieser. Am I the only one thats tried it. I do not like the taste of Bud in any way,however the Bud Black is a real nice beer. To me it is like a Vienna Lager. I drank quite a few of these during the superbowl and enjoyed them.
     
  30. JackHorzempa

    Joined:
    Dec 15, 2005
    Posts:
    18,758
    Likes Received:
    22,350
    Location:
    Pennsylvania
    Yes, Roose13 reported on his drinking of Black Crown in a previous post:

    JackHorzempa said: ↑
    How would you compare it to Yuengling Lager?

    Cheers!
    Pretty similar, maybe a little sweeter. Roose13, Jan 14, 2013 Report #89 Like Reply JackHorzempa
    Member

    Roose13 said: ↑
    Pretty similar, maybe a little sweeter.
    "Pretty similar" Thanks for that input. That is what I expected from reading the marketing crap from AB on this beer.

    I will state the obvious (for me). If I desire to drink an American Amber Adjunct Lager (which is a very rare occurrence for me) I will reach for a Yuengling Lager.

    Cheers!
     
  31. CreightonSM

    Joined:
    Dec 23, 2010
    Posts:
    41
    Likes Received:
    133
    Location:
    New York
    I had this the other night. It's nothing special, if I had to choose between a black crown or a 16oz can of bud heavy... I'd take the bud heavy.
     
  32. premierpro

    Subscriber

    Joined:
    Mar 21, 2009
    Posts:
    1,358
    Likes Received:
    881
    Location:
    Michigan
    I like Luengling lager and drink it when I am in Florida or South Carolina but the Bud Black is a different style. (In my opinion!)I think Bud labels this as an Amber Lager because we are not smart enough to know what a Vienna Lager is.
     
  33. JackHorzempa

    Joined:
    Dec 15, 2005
    Posts:
    18,758
    Likes Received:
    22,350
    Location:
    Pennsylvania
    Big Disclaimer: I have no internal knowledge of how AB brews Black Crown!

    In a previous post I postulated on the ingredients of Black Crown:

    “I am not privy to all of Anheuser-Busch’s brewing practices but permit me to make a statement that Budweiser Black Crown will indeed be an adjunct beer.

    My guess of the grain bill:

    65% neutral base malt (American 2-row)
    5% Crystal Malt (playing the role of ‘food coloring’ and providing some caramel taste)
    30% Rice (to provide a consistent lighter body that will not turn off the mainstream beer drinkers)

    I doubt that I will ever be able to find out what the actual grist for Budweiser Black Crown is but I am pretty confident on the above guess.”

    To me the ‘defining’ aspect of a Vienna lager is:

    “Ingredients:Vienna malt provides a lightly toasty and complex, melanoidin-rich malt profile. As with Oktoberfests, only the finest quality malt should be used, along with Continental hops (preferably noble varieties). Moderately hard, carbonate-rich water. Can use some caramel malts and/or darker malts to add color and sweetness, but caramel malts shouldn’t add significant aroma and flavor and dark malts shouldn’t provide any roasted.”

    Since the above ‘definition’ is inconsistent with my guess on the Black Crown ingredients I personally will stick with the style of American Amber Adjunct Lager.

    Cheers!
     
  34. premierpro

    Subscriber

    Joined:
    Mar 21, 2009
    Posts:
    1,358
    Likes Received:
    881
    Location:
    Michigan
    If you try this beer your opinion will change. Take care.
     
  35. JackHorzempa

    Joined:
    Dec 15, 2005
    Posts:
    18,758
    Likes Received:
    22,350
    Location:
    Pennsylvania
    I will indeed try it if I find it on draft somewhere.

    Your 'message' is indeed meaningful: the proof is in the pudding!!

    Cheers!
     
  36. Danielbt

    Joined:
    May 4, 2012
    Posts:
    953
    Likes Received:
    607
    Location:
    Texas
    I'd agree, but while I like Batch 19, for example, I don't like Black Crown. Simple as that.
     
  37. JAramini

    Joined:
    Jun 5, 2005
    Posts:
    82
    Likes Received:
    53
    Location:
    New York
    I am in a market where I can regularly get Yuengling and it's pretty cheap too. So, the "regular" beer in the fridge is always Yuengling. Like someone earlier in the thread said, my first impression was "Yuengling, but sweeter." Since Yuengling is cheaper (95%) and I like their company better (5%) I don't see ever buying Black Crown again.
     
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Return of the Belgian Beer Fest

    BeerAdvocate Brings its All-Belgian Fest to Portland, Maine on September 17, 2016. Tickets are on sale now.

    Learn More
  • Get the Mag

    Become a BeerAdvocate magazine print subscriber today.

    Subscribe