News New Sam Adams Can Design Available to All Craft Brewers

Discussion in 'Beer News & Releases' started by Todd, Mar 23, 2013.

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  1. Todd

    Todd Founder (5,494) Aug 23, 1996 California
    Staff Subscriber

    Following Boston Beer Company's announcement that they'll be canning this summer, Jim Koch announced last night to members of the Brewers Association that the they plan to "make the patent-pending design available, without any royalty or license fee, to all craft brewers who would like to use this can." Below is his letter, and here's more on the can design:
    guezarka, MilkManX, jbertsch and 13 others like this.
  2. bramsdell

    bramsdell Aspirant (278) May 27, 2011 North Carolina

    For all the hate or in difference on here for Sam Adams, I must say, I love Jim Koch.

    Two weeks ago, at NoTB, he was wielding pitchers of Utopias and now this. I support.
    baconman91, guezarka, nawset and 22 others like this.
  3. jtdolla911

    jtdolla911 Initiate (0) Nov 18, 2011 Massachusetts
    Beer Trader

    Say what you will about Sam Adams but the company is fighting for the advancement of craft beer as a whole. From the hop sharong program to wide distribution that promotes visibility and now patent sharing. Their beer is good, their ceo is great.
  4. darky

    darky Aspirant (212) Apr 16, 2010 South Dakota

    I'm on board with this.
    Stormfield likes this.
  5. DelMontiac

    DelMontiac Initiate (0) Oct 22, 2010 Oklahoma

    His blog points out that forums for craft beer drinkers had some influence on the decision to can. Good to know that craft brewers hold stock in what Beer Advocates are saying. That's a win in my book!

    When I first saw the thread header, I instantly envisioned a can shaped something like the Sam Adams glass. Good guess, lol.
  6. lionssoccer13

    lionssoccer13 Aspirant (263) Jun 30, 2011 Florida
    Beer Trader

    Long live Jim Koch!
    Metalaero likes this.
  7. Droogins

    Droogins Initiate (0) Sep 4, 2012 Massachusetts

    Beer advocacy at its finest.
  8. kcp85

    kcp85 Initiate (148) Sep 7, 2012 Missouri

    Even though I don't know him. Jim seems like a hell of a guy. Despite Sam Adams becoming a huge operation. He wants to better the world with better beer.
  9. Frankinstiener

    Frankinstiener Initiate (0) Jul 28, 2009 Illinois
    Beer Trader

    I wonder if having the opening closer to the middle of the can would make it harder to drink directly from the can. Oh well, I'm sure Jim has it figured out. I will buy Boston Lager in cans for golfing, camping etc if the price point is the same.
  10. sixerofelixir

    sixerofelixir Initiate (0) Oct 27, 2009 Ohio

    Kudos, Jim. I look forward to drinking some canned Boston Lager!
    19etz55 likes this.
  11. williamjbauer

    williamjbauer Champion (889) Jan 17, 2012 Colorado
    Beer Trader

    I think the can is a marketing strategy to more directly compete with the big guys. Not to mention others have said canning is cheaper.
  12. willbm3

    willbm3 Initiate (0) Feb 19, 2010 Massachusetts

    Good for them. While I typically prefer other beers oer SA they're a great company and really put their money where their mouth is when it comes to advancing the craft beer world. Kudos to them. I'll definitely be picking up some cans this summer.
  13. BeerLover99

    BeerLover99 Poo-Bah (1,602) Dec 13, 2008 Illinois

    Outstanding! Well, stated.
    I say it all the time, Sam Adams was one of THE gateway craft breweries for me
    and love how available they are at most restaurants.
    Blueribbon666 likes this.
  14. BogleHill

    BogleHill Initiate (132) Jul 19, 2010 Massachusetts

    I love Jim. But he always sounds like he's sloshed when he speaks... perhaps he is.
  15. nineball

    nineball Initiate (0) Mar 19, 2013 New York

    well said!
    couldnt agree more!
    jtdolla911 likes this.
  16. kcp85

    kcp85 Initiate (148) Sep 7, 2012 Missouri

    Winter Lager is what got me hooked. They were successful.
  17. PieOhMy

    PieOhMy Devotee (415) Feb 23, 2013 Minnesota

    I love cans. Cans over bottles any day. So this is great and all but one question - what does this new can design do for a beer that I'm pouring into a glass anyways? I mean, should I drink Sam (any variety they can) straight from the can? They spent the $ for R&D for a reason and are sharing it ( which is cool) for a reason.

    So what's the point of a newly engineered can if not for the beer to be drank from said can?

    I not drinkin' most beers from a can, so what does the cans specs. matter?
  18. UCLABrewN84

    UCLABrewN84 Poo-Bah (12,136) Mar 18, 2010 California

    That's actually pretty neat.
  19. templar316

    templar316 Initiate (0) Apr 6, 2007 Pennsylvania

    Jim just justified the 3 variety, 2 Oktoberfest, 1 Boston Lager, I buy every year. In addition I will buy every bottle of Utopias I can find and multiple limited release bottle's. Thank's Jim!
  20. semibaked

    semibaked Zealot (565) Mar 27, 2007 Illinois

    Utopias in a Can, what a great idea!
  21. LiquidCucumber

    LiquidCucumber Devotee (482) Dec 18, 2009 Ohio

    I think they are referring to times when one cannot have a glass handy (see: hiking, camping, fishing, extreme scuba diving). I for one look forward to the day when I can chug some Boston Lager out of an unusual can somewhere in the back county of Colorado...
  22. davey101

    davey101 Meyvn (1,080) Apr 14, 2009 Connecticut
    Beer Trader

    Well put, we're all very lucky to have Koch on our side.

    Looking forward to the summer when I can drink some Boston Lag'ahs and SNPA from the can at the beach.
    MilkManX and jtdolla911 like this.
  23. BlowstotheBody

    BlowstotheBody Initiate (0) Oct 22, 2012 Florida

    Jim is the shit, seriously.
  24. Jake1605

    Jake1605 Initiate (0) Nov 24, 2009 Missouri

    I'm all for canning beer, but it sounds like he wants people to drink directly out of it.
  25. CurtFromHershey

    CurtFromHershey Devotee (476) Oct 4, 2012 Minnesota
    Beer Trader

    Sounds more like he wants people to have that option
    FriarTuckInLuck likes this.
  26. HipsterBrewfus

    HipsterBrewfus Initiate (0) Jun 3, 2012 Maryland

    Good Guy Jim Koch
  27. keithmurray

    keithmurray Meyvn (1,088) Oct 7, 2009 Connecticut

    I nominate this man for the craft beer hall of fame
  28. jesskidden

    jesskidden Meyvn (1,247) Aug 10, 2005 New Jersey

    Strikes me as kinda petty - especially given the recent controversy over the Brewers Association now-deleted "Non-Craft Brewer Blacklist". He couldn't just say "any small US brewery" (using the "under 6m bbl." B.A. definition) or "any US-owned brewery" (the latter thus disqualifying AB, MC and Genesee)?

    I mean, there wouldn't even BE a Boston Beer Company without non-craft breweries like Pittsburgh, Blitz-Weinhard (owned by Heileman and Stroh when SA was contract-brewed there), Genesee, City and Miller. Non-craft breweries BUILT the breweries he now owns in Ohio (Schoenling) and PA (Schaefer). What if they had all said they wouldn't do business with a "craft" brewer?

    And (while I'm in a curmudgeonly mode :grinning: I will add cynically), I imagine that the cost of the cans coming from Ball are going to be based somewhat on demand given the economies of scale with such a mass production item as beer cans. So, more breweries using the can will bring down the price.
  29. Providence

    Providence Initiate (0) Feb 24, 2010 Rhode Island

    People always ask me why I don't support Abinbev. My answer is that I try to spend my money, as much as possible, on companies that demonstrate behaviors that I believe to be important. Conversely, I try my best to not spend money on companies that demonstrate behaviors I think are hurtful.

    This example is why Sam Adams gets my money. Sure they are about making money, every business is, I'm not naive. But some breweries are about making money and helping the brewing community in general. While some breweries are about making money exclusively.

    Cheers to you Jim!
    jacksback, MilkManX and Stormfield like this.
  30. dhannes

    dhannes Devotee (493) Feb 14, 2010 Wisconsin

    Besides the good PR in the craft beer community, Jim also realizes that his biggest competition is the BMC oligopoly that sells most of their products in cans...not only is he trying to get beer drinkers that prefer cans to switch to craft, he's also trying to take away floor space from the big guys. Well played, Jim, well played.
    Ford likes this.
  31. DelMontiac

    DelMontiac Initiate (0) Oct 22, 2010 Oklahoma

    Koch is a cool guy. And a smart one too. There's always the "business" side to these things. Others won't have to pay a patent/usage fee for the cans, but they still have to buy them from Koch/Ball, right? Of course they will because it is still a patented design. Even though this can is a cool thing, it will be more expensive. I doubt this new can will take over the craft beer world, but it's design will set it apart when the consumer sees it on the shelf - which is a good thing.
  32. BlowstotheBody

    BlowstotheBody Initiate (0) Oct 22, 2012 Florida

    More like he expects people to drink directly out of it, so he's striving to make that experience better for them. Most people on this site drink from glassware, but elsewhere people only drink out of a glass if the beer is on draft.
  33. rlcoffey

    rlcoffey Initiate (0) Apr 20, 2004 Kentucky

    Then he would have built his own brewery. Its not like every craft brewery at the time started via contract brewing and grows via buying old breweries. Saying there wouldnt be a BBC without them is just silly. Its the route he chose. If that route hadnt been available, he couldnt have taken a different one.

    They wanted his money. He wanted their tank space and/or brewery. It was a trade.

    In this case, it isnt about selling and only selling to craft breweries. He is giving away his IP to a select group, it isnt business at that point. Okay, it still probably is business, but more about marketing than trade.
    tommyz likes this.
  34. rlcoffey

    rlcoffey Initiate (0) Apr 20, 2004 Kentucky

    I know plenty of people not on this site who pour into a glass first.

    Way more than I know who drink from the bottle/can directly.
  35. jesskidden

    jesskidden Meyvn (1,247) Aug 10, 2005 New Jersey

    He didn't think so.:wink:
    BrettHead, kojevergas and bergbrew like this.
  36. BlowstotheBody

    BlowstotheBody Initiate (0) Oct 22, 2012 Florida

    And I know way more who drink straight from the bottle/can. And that includes some craft drinkers.
  37. Barrelsnbeer

    Barrelsnbeer Initiate (0) Oct 6, 2012 North Carolina
    Beer Trader

    if im at home then yeah its glassware but i live on the beach and live an active outdoor life. i cant have glass on the beach and it makes no sense to take out camping or on a boat. most every person i know drinks directly out of a can or bottle(but mostly cans only). im extraordinarily stoked about this way more options for sitting in the sand after a surf session now!
    LuckyJohn, ESeab and Ford like this.
  38. dennis3951

    dennis3951 Crusader (737) Mar 6, 2008 New Jersey
    Beer Trader

    That's why they have Red Solo Cups!
    FriarTuckInLuck and rlcoffey like this.
  39. Barrelsnbeer

    Barrelsnbeer Initiate (0) Oct 6, 2012 North Carolina
    Beer Trader

    or i can just throw a few cans on ice in my back pack and call it a day, also if im hiking im not trying to carry a rack of solo cups either. im the biggest supporter of cans. better beer easier to travel with
    LuckyJohn and willbm3 like this.
  40. willbm3

    willbm3 Initiate (0) Feb 19, 2010 Massachusetts

    Yup. Maybe the guy who usually brings a 12 pack of Bud cans to the beach decides to try out a 12 pack of Sam Adams cans (yes there are other canned beers but he probably isn't familiar with them since he isn't into craft). Maybe he likes it and maybe he gets hooked. He might not, but this is another attempt to reach a new market segment as well as providing new options for current craft consumers.

    Kudos to Jim for making the gateway into craft a little bit bigger.
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