[NPR] Beer Map: Two Giant Brewers, 210 Brands

Discussion in 'Beer Talk' started by mikeburd1128, Feb 19, 2013.

  1. mikeburd1128

    mikeburd1128 Oct 28, 2011 New Jersey

    Didn't see this posted already. It's actually the main story running on npr.org right now. In the description of the article they say, "We've put together a handy guide so you can know whose beer you're really drinking."
    More:
    http://www.npr.org/blogs/money/2013/02/19/172323211/beer-map-two-giant-brewers-210-brands
     
    BeerLover99, Willbfun and yamar68 like this.
  2. broodog

    broodog Jul 18, 2009 Illinois

    There are a few craft beer geeks working at NPR in Washington. I've had a few chats with them, in hopes of guiding their editorial process. haha.
     
    dar482 and mikeburd1128 like this.
  3. gcamparone

    gcamparone Dec 6, 2011 Rhode Island
    Subscriber Beer Trader

  4. zeledonia

    zeledonia Nov 23, 2008 Washington
    Beer Trader

    The podcast version of the story talks about Grupo Modelo as being an economic "maverick", innovating and exerting downward pressure on prices of SAB-Miller and AB-InBev, who tend not to act as competitors with each other. Interesting stuff.
     
    BeerLover99 likes this.
  5. Mothergoose03

    Mothergoose03 May 30, 2005 Michigan
    Subscriber

    I'd have to do some searching but I don't think the brand list is 100% complete for the US market for either giant. However, my memory isn't coming up with any examples right now.
     
  6. JamesShoemaker

    JamesShoemaker Sep 21, 2012 Michigan
    Beer Trader

    I read the US list with trepidation. I have mixed feelings about Goose Island, but otherwise I was relieved.
     
  7. gcamparone

    gcamparone Dec 6, 2011 Rhode Island
    Subscriber Beer Trader

    Goose Island sticks out like a sore thumb
     
    RKPStogie likes this.
  8. kdb150

    kdb150 Mar 8, 2012 Pennsylvania

    I wasn't worried at all about GI being under the AB Inbev banner, until I read that the original owner is gone and an AB Inbev guy is now running the show. Hard to imagine someone from a corporate culture that has demonstrated zero understanding of craft beer drinkers and their purchasing habits properly guiding the operation over there.
     
  9. Providence

    Providence Feb 24, 2010 Rhode Island

    I disagree, I think Abinbev is fully aware that if they mess with recipes they will lose the beer geek dollar. They know that we value taste above all else, so they won't mess with it. If they did, we'd ditch BCBS for KBS, Oak Aged Yeti, etc., etc. They don't want that, so they will keep it the same and maybe up the distribution. Some would say that's great, which is understandable, but I'd argue that in the long run it's not good at all.

    To the OP. Thanks for this link, I appreciate the information. I do my best to spend my dollars on smaller, typically more locally owned companies, whenever possible. So a link like this is helpful. Cheers!
     
    KevinGordon and dachshunddude86 like this.
  10. emannths

    emannths Sep 21, 2007 Massachusetts

    Don't worry. I'm sure if BAs can detect the differences in the spices that go into SN Celebration each year they'll be able to objectively taste the InBev in BCBS. ;)
     
    djsmith1174 and Providence like this.
  11. kdb150

    kdb150 Mar 8, 2012 Pennsylvania

    That's the thing, though. The perceived quality of the beer will go down if distribution goes up, even if the recipe stays exactly the same. People won't buy it, attempts will be made to make it more cheaply in order to sell it more cheaply so that more people buy it, rinse, repeat, and suddenly you have a ruined brand. I'm not saying it WILL go down this way, but it's certainly more likely now that AB Inbev is in complete control. AB Inbev's entire marketing strategy is to maximize sales volume. Successful marketing of a specialty beer like BCBS requires a completely different marketing strategy, one that I doubt an AB Inbev drone understands or appreciates.

    I mean, can you imagine if we start seeing Goose Island advertisements or product placement on TV? Craft beer drinkers like that the beer they drink is outside the norm. Taking a craft product mainstream that doesn't have mainstream appeal is a surefire way to kill it, another thing I wouldn't expect AB Inbev to understand.
     
  12. emannths

    emannths Sep 21, 2007 Massachusetts

    Sam Adams advertises on TV. So do Great Lakes, Magic Hat, Saranac, Shipyard, Breckenridge, and Boulevard. Founders and Summit both do billboards. Nearly every craft brewery takes branding very seriously, and many have full-time marketing employees. Marketing and craft beer are not the strange bedfellows they are often made out to be.
     
    sjverla and Norica like this.
  13. Providence

    Providence Feb 24, 2010 Rhode Island

    Interesting. I never thought of it that way. We do kind of like our "fringe" status, don't we?
     
  14. Kyrojack

    Kyrojack Oct 9, 2012 Indiana
    Beer Trader

    "People won't buy it, attempts will be made to make it more cheaply in order to sell it more cheaply so that more people buy it, rinse, repeat, and suddenly you have a ruined brand."

    I recall seeing on a forum somewhere the Budweiser's recipe was changed after a year or so of being under InBev control. I don't know it that is true or not though. But if it is true, then I'm certain that the recipe of most if not all of Goose Island's brands will be tampered with at some point.

    Charge the same price and decrease the cost to make the product and put in on more shelves. InBev wouldn't do a thing like that would they? ;)
     
  15. emannths

    emannths Sep 21, 2007 Massachusetts

    The flavor of Budweiser has been drifting for decades. And let's not forget that recipe changes in the craft beer world are common too.
     
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