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[NPR] Beer Map: Two Giant Brewers, 210 Brands

Discussion in 'Beer Talk' started by mikeburd1128, Feb 19, 2013.

  1. mikeburd1128

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    Didn't see this posted already. It's actually the main story running on npr.org right now. In the description of the article they say, "We've put together a handy guide so you can know whose beer you're really drinking."
    More:
    http://www.npr.org/blogs/money/2013/02/19/172323211/beer-map-two-giant-brewers-210-brands
     
    BeerLover99, Willbfun and yamar68 like this.
  2. broodog

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    There are a few craft beer geeks working at NPR in Washington. I've had a few chats with them, in hopes of guiding their editorial process. haha.
     
    dar482 and mikeburd1128 like this.
  3. gcamparone

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  4. zeledonia

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    The podcast version of the story talks about Grupo Modelo as being an economic "maverick", innovating and exerting downward pressure on prices of SAB-Miller and AB-InBev, who tend not to act as competitors with each other. Interesting stuff.
     
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  5. Mothergoose03

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    I'd have to do some searching but I don't think the brand list is 100% complete for the US market for either giant. However, my memory isn't coming up with any examples right now.
     
  6. JamesShoemaker

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    I read the US list with trepidation. I have mixed feelings about Goose Island, but otherwise I was relieved.
     
  7. gcamparone

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    Goose Island sticks out like a sore thumb
     
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  8. kdb150

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    I wasn't worried at all about GI being under the AB Inbev banner, until I read that the original owner is gone and an AB Inbev guy is now running the show. Hard to imagine someone from a corporate culture that has demonstrated zero understanding of craft beer drinkers and their purchasing habits properly guiding the operation over there.
     
  9. Providence

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    I disagree, I think Abinbev is fully aware that if they mess with recipes they will lose the beer geek dollar. They know that we value taste above all else, so they won't mess with it. If they did, we'd ditch BCBS for KBS, Oak Aged Yeti, etc., etc. They don't want that, so they will keep it the same and maybe up the distribution. Some would say that's great, which is understandable, but I'd argue that in the long run it's not good at all.

    To the OP. Thanks for this link, I appreciate the information. I do my best to spend my dollars on smaller, typically more locally owned companies, whenever possible. So a link like this is helpful. Cheers!
     
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  10. emannths

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    Don't worry. I'm sure if BAs can detect the differences in the spices that go into SN Celebration each year they'll be able to objectively taste the InBev in BCBS. ;)
     
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  11. kdb150

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    That's the thing, though. The perceived quality of the beer will go down if distribution goes up, even if the recipe stays exactly the same. People won't buy it, attempts will be made to make it more cheaply in order to sell it more cheaply so that more people buy it, rinse, repeat, and suddenly you have a ruined brand. I'm not saying it WILL go down this way, but it's certainly more likely now that AB Inbev is in complete control. AB Inbev's entire marketing strategy is to maximize sales volume. Successful marketing of a specialty beer like BCBS requires a completely different marketing strategy, one that I doubt an AB Inbev drone understands or appreciates.

    I mean, can you imagine if we start seeing Goose Island advertisements or product placement on TV? Craft beer drinkers like that the beer they drink is outside the norm. Taking a craft product mainstream that doesn't have mainstream appeal is a surefire way to kill it, another thing I wouldn't expect AB Inbev to understand.
     
  12. emannths

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    Sam Adams advertises on TV. So do Great Lakes, Magic Hat, Saranac, Shipyard, Breckenridge, and Boulevard. Founders and Summit both do billboards. Nearly every craft brewery takes branding very seriously, and many have full-time marketing employees. Marketing and craft beer are not the strange bedfellows they are often made out to be.
     
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  13. Providence

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    Interesting. I never thought of it that way. We do kind of like our "fringe" status, don't we?
     
  14. Kyrojack

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    "People won't buy it, attempts will be made to make it more cheaply in order to sell it more cheaply so that more people buy it, rinse, repeat, and suddenly you have a ruined brand."

    I recall seeing on a forum somewhere the Budweiser's recipe was changed after a year or so of being under InBev control. I don't know it that is true or not though. But if it is true, then I'm certain that the recipe of most if not all of Goose Island's brands will be tampered with at some point.

    Charge the same price and decrease the cost to make the product and put in on more shelves. InBev wouldn't do a thing like that would they? ;)
     
  15. emannths

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    The flavor of Budweiser has been drifting for decades. And let's not forget that recipe changes in the craft beer world are common too.
     
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