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News NYT: Craft Beer's Larger Aspirations Cause a Stir (large or small format bottles?)

Discussion in 'Beer News & Releases' started by lokieman, Mar 5, 2013.

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  1. GFG

    GFG Initiate (0) Oct 24, 2012 North Dakota

    Meh. It's only 22oz. I can deal with that in one sitting any night so it doesn't really bother me
    thenamestsam likes this.
  2. pixieskid

    pixieskid Initiate (0) Jun 4, 2009 Germany

    im now at the point where i can appreciate both. large format bottles exist for several reasons and im ok with that; besides, they are great for sharing.
  3. geocool

    geocool Initiate (175) Jun 21, 2006 Massachusetts

    OK, I see what you did there. Let me play. I'd rather have a date with Jessica Alba than pay $15 for a bomber. I can imagine things too!
    The point is $30-40 sixpacks don't exist. That's why so much beer is bomber only.
  4. 7ate9

    7ate9 Aspirant (212) Apr 26, 2007 Virginia

    Using the ol' six pack equivalent calculator will make you stop buying beer in any other format but 12oz

    A bomber off lagunitas runs around 4$
    which is better than most, but still the price per ounce would make that a 13$ six pack
    and most lagunitas six packs are around 9-10$

    the 5$ for a pint of sumpin' sumpin' at the bar is the equivalent of a 22$ six pack

    there are horrors at every turn
  5. Earlycsquid

    Earlycsquid Zealot (535) Jan 7, 2013 California
    Beer Trader

    Has there been a beer that went from being in a six pack prior to getting the bomber treatment? Or is it just a matter that the evolution progresses that bombers then get turned into an option for a six-pack if it sells well enough to warrant it.
  6. jesskidden

    jesskidden Meyvn (1,287) Aug 10, 2005 New Jersey

    Probably lots of examples over the years (what with close to 1000 bottling breweries existing now, and lots more defunct ones...). The two that come to my mind immediately are BBC putting Boston Lager and a few other of their regular line-up in 22 oz. bottles in the early '90's (they may still exist in some markets, but I don't see them) and Victory making Prima Pils and Hop Wallop avialable bombers after they had been in 12 oz. bottles exclusively previously.
  7. rlcoffey

    rlcoffey Initiate (0) Apr 20, 2004 Kentucky

    16 oz cans seem to be getting little attention in this thread.

    The 4 packs of 16 oz cans are my favorite "new" packaging.
    lhteacher likes this.
  8. LeRose

    LeRose Meyvn (1,179) Nov 24, 2011 Massachusetts
    Supporter Subscriber

    Well, with a lot of other things the larger package is cheaper on a unit basis. I really never thought to do the math either. My dogs blow through about a hundred twenty pounds of food a month. I don't buy ten pounders because the forties cost me less per pound.

    I don't buy so much beer that it really matters, but I do agree that a twelve ounce is a trial and a bomber is more of a commitment.
  9. chrisrose30

    chrisrose30 Initiate (0) Jul 8, 2011 California

    No way - it would probably be sold at about $12-$15 for a four-pack. I'm thinking specifically of DFH Palo Santo Marron - that would probably be about $15 in a 750ml-ish format.

    Either way, the key is to make educated choices about the beer you buy. If it's a beer that I want and I am pretty sure I'm going to love it, I'll pay a few extra bucks. If it's overpriced garbage that has nice packaging, forget it.
  10. BlackDragon

    BlackDragon Initiate (0) Feb 16, 2013 Michigan

    but lots of stores don't sell single 12oz bottles and a bomber is usually cheaper than a 6 pack and i think somewhere along the way breweries figured out they could charge more for a bomber so they do it's simple business also many people think bombers age better not sure about that one myself though
  11. thenamestsam

    thenamestsam Initiate (121) Sep 13, 2012 New York

    Agree with this. I don't always feel like drinking the equivalent of 2 higher ABV brews in one night which is why there's always a supply of 12oz bottles in my fridge. But there are plenty of nights where a bomber or 750 is the perfect amount, and if I drink even a really big beer over the course of 4 or 5 hours I don't find the amount overwhelming.

    Personally, I think both formats have their place and I don't have any problem with things the way they are now. 12oz for staple beers, bombers and 750s for special occasion beers.
    GFG likes this.
  12. GFG

    GFG Initiate (0) Oct 24, 2012 North Dakota

    Redrover likes this.
  13. 4DAloveofSTOUT

    4DAloveofSTOUT Poo-Bah (2,303) Nov 28, 2008 Illinois
    Beer Trader

    2011 BCBS cost me from a range between $28 to $40 a 4 pack.
  14. 4DAloveofSTOUT

    4DAloveofSTOUT Poo-Bah (2,303) Nov 28, 2008 Illinois
    Beer Trader

    In a perfect world if cost wasnt a factor, I would say that low ABV beers should go in a large format(750ml) bottle with a cork and cage; especially with beer styles like saisons, sours, berliner wiessbeir, brett beers, etc. High ABV beer in 12oz or less size bottle.
  15. njhopspop

    njhopspop Initiate (0) Oct 17, 2010 New Jersey

    Although I still buy bombers and 750s on occasion I prefer the 4/6 pack. Mostly because I can't justify paying almost twice as much for beer in a different format.
  16. tennispl

    tennispl Initiate (0) Dec 28, 2012 Washington

    Price isn't the only thing here. I'd rather tick a more expensive bomber than have 5 extra (cheaper) bottles of something I didn't love.
    icetrauma likes this.
  17. icetrauma

    icetrauma Devotee (480) Sep 7, 2004 Texas

    My personal preference is bombers over 6'ers. I don't like to commit to a 6pk of a specific beer, especially if it's a new beer. I like to hop around and try different beers. 4pks of the higher abv and more cellarable styles I would purchase.
  18. flayedandskinned

    flayedandskinned Initiate (0) Jan 1, 2011 California
    Beer Trader

    6 packs/4 packs are the way to do it. 750s are too damn expensive. Id buy the shit out of Interlude if it was in a 12.99-13.99 4 pk. Same with the DFH 750's. I really like Noble Rot, I really wish they'd put it in a 4pk.

    I don't like paying more than $7 for a bomber.
  19. TheBeerAlmanac

    TheBeerAlmanac Savant (967) Mar 3, 2011 Kentucky
    Beer Trader

    Every large format bottle I've opened has been finished in that sitting, either by me or by company, so I don't have experience in "recapping," but I've always assumed the major concern was with loss of carbonation, not oxidation (in that short of a time period). I've seen devices that eliminate airspace in wine bottles when "recorking," would something like that help preserve a previously opened bottle over a longer period of time?
  20. westcoastbeerlvr

    westcoastbeerlvr Poo-Bah (1,751) Oct 19, 2010 California

    I think my beer drinking habits are probably quite a bit different than most people's, but they're probably not that much different than a lot of BAs. Personally, I really dislike 4 packs or 6 packs. Most of my beer drinking consists of meeting up with friends 2-3 times a week to share bottles and drink at a bar. I prefer variety, and a beer has got to be amazing for me to want to drink 72 oz of it. 22 oz is perfect for me to share with 3 or 4 guys and make sure that all of us get a decent pour. With a 12 oz bottle, there's not enough to go around.

    I actually relish my days not drinking at all, so drinking alone isn't a big selling point for me. On the rare occasions that I do pop a bottle alone, it's rarely going to be a big heavy beer anyways, so a bomber isn't such a bad thing. 22 oz is less than a pint and a half! It shouldn't be a problem for anyone to finish that much of a decent beer that is less than 7 % abv.
  21. billandsuz

    billandsuz Disciple (308) Sep 1, 2004 New York

    let's just cut to the chase with this NYT article. this is a particularly annoying trend in journalism. create a controversy in a headline, then write a dumb story.
    it's BULLSHIT. so...

    "...walk into a craft-beer store these days and you’ll see shelf after shelf taken over by giants: 22-ounce “bombers,” 750-milliliter wine bottles, even three-liter jeroboams."
    there are large format bottles for sale and it is not new or newsworthy. always have been. for literally decades. find me a craft-beer store that has been "taken over" by these mysterious bottles called bombers. it's not a take over by any stretch. name 10 beers for sale at this moment at your favorite store that are available in jeroboam. out of 5,000+ different craft beer labels, surely there are numerous examples of jeroboams or it wouldn't be mentioned, right? ok, name 5.

    the author provides one specific example, one fact. one fact that supports his idea! DFH is going to dedicate one bottling line to large format bottles. everything else is conjecture or an opinion. that is not journalism.

    "Bottles sell for as much as $30 in stores and much more on restaurant menus."
    lots of $30 beer bottles out there then? have any specific beers to name? if a beer store has 300, 400 or in the case around here, 800 different beers for sale, a few $30 beers is not newsworthy. and there is no mention of how many are being sold. there are always a few $100 beers on Ebay too. so what?

    "The trend toward large bottles is part of what is being called the “wine-ification” of beer"
    who on earth ever said the words "wine-ification"? who are these people the author refers to? it's not a word we see around here- and if not here then where the hell else? it is a concept occasionally mentioned, and the concept is almost always discredited because in reality, brewers generally don't think about wine or try to make beer more like wine. suggesting that beer has become more upscale does not equal beer has become (or is becoming) more like wine.

    there are more examples in this faux story. sorry, had to vent. love the NYT. but for chrisesake there has got to be enough real stories out there in the world of beer.
    JulianB likes this.
  22. lionking

    lionking Aspirant (292) Nov 25, 2006 Pennsylvania

    Despite what a number of BAs seem to think, "craft" brewers are no different than other businesses. They re in it for the money. Bigger packages allow brewers to make more profit. The people on here who rant and rave against Bud and talk about Beer Wars should start a boycott against these companies.
    JackHorzempa likes this.
  23. Leebo

    Leebo Initiate (148) Feb 7, 2013 Massachusetts

    That's the whole point, the 22's are SO much more expensive. In my area( Boston), most six packs are $ 9.00 to $13.00. Four packs usually $10.00. I don't have a problem with those prices and do continue to support my local breweries. I will on occasion buy some one off's, 750 ml of BABigfoot or Prelude, but usually do not buy any of the 22's or 750's. The harpoon 100 barrel series started at $4.20 a bottle for the 22's, now $ 7-8 per. Most 22's are $ 7-10. I don't have a problem with breweries charging what they can, special brews, exotic ingredients etc. I vote with my wallet and really like the six pack and 12 pack format. Harpoon and Sam have come out with some really nice mix 12 packs recently.
  24. Franch

    Franch Devotee (451) Mar 22, 2011 District of Columbia
    Beer Trader

    yes, there are few $30 4 or 6 packs now (BCBS and KBS are the only ones that come to mind). if expensive breweries started using 6 packs, do people think that the cost would drastically drop per ounce? would the bruery charge $12 for a 4-pack of black tuesday or tart of darkness? would maine brewing company charge $12 for a 6-pack of lunch or mean old tom?
  25. dipalova

    dipalova Initiate (0) Feb 3, 2013 Connecticut

    yeah....but....bomber= 22 oz...avg. price $10....6 pack= 72 oz....avg. price..$12..do the math
    tree777 likes this.
  26. Franch

    Franch Devotee (451) Mar 22, 2011 District of Columbia
    Beer Trader

    see above.
  27. tree777

    tree777 Initiate (0) Jun 2, 2012 Florida

    I would prefer the breweries to release more 6/4 packs. I feel ripped off most of the time I buy a bomber.
    JackHorzempa likes this.
  28. YieldToNothing

    YieldToNothing Initiate (0) Mar 13, 2013 New York

    i tend to stay away from bombers if i can. sometimes you'll find one on sale and you gotta go for it though.
    lucky for me, the store i frequent lets you break up 6 pack so i can try many beers without committing
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