Objectivity

This is my response as well.

 

If I had them side by side and knowing it was a BMC, I could stay impartial.

Cheers!

 

My stance has changed over time as the big brewers bought out & distribute others. I'll happily support a BMC owned brewery's beers because for me it's primarily about whether it tastes great or not. (though I'll never be buying BMC stuff that is what we used to mean by saying 'BMC' - adjunct lager stuff).

Goose Island Sofie is ALWAYS in my fridge.
Spaten products are ALWAYS in my fridge.

 

And here I thought I'd have to get into another diatribe about how impossible true objectivity really is...

But, in the context of this OP, I try not to let the identity of the brewery sway me all that much, instead opting to let the beer speak for itself. Sometimes, the beer will outshine its creators, sometimes it's the other way around.

Take Bud's Black Crown and Beck's Sapphire, two recent macro-brewed offerings I sought out. I "knew" going in tey wouldn't be all that great, but I wanted to try them anyway. In the end, while neither was particularly bad (in fact, I prefer both of them to their respective brewers' flagships), I still felt I was fair, in that I gave them whatever positive credit was due them.

Hence my selection of "Other" in the poll: I acknowledge my preconceived notions and try to work around them, but since I have no way of knowing just how deep those notions reached, I can't say I overcome them.

 

I don't care if an InBev product jumped out of the container and pleasured my Heady for a week. My hatred for their business practices automatically turns every they make into repulsive sewer rat piss which I have no intent of imbibing.

Of course this does not include particular businesses they've acquired.

 

If you know who brewed it, or heard about it before hand, then you cannot be objective. Which is why all judging is done blind. Hell, if you go to a blind tasting you shouldn't even know who made teh beers to be tasted. Just show up and start tasting/writing away. Find out later what it is you had.

When I go into a beer bar and I know the bartenders I'll ask "I'll have something fresh and hoppy." "Or big and roasty"...after I finish it I'll ask what they poured me.

 

Yes - see Coors Batch 19.