Offshoot Beer Co. - New line from The Bruery

Discussion in 'Pacific' started by JoshBeerNow, Apr 1, 2017.

  1. fegelFatso

    fegelFatso Initiate (88) Jun 23, 2013 California

    Reminder: We're on the West Coast #westcoastisthebestcoast #donthazemebro
     
    TrojanRB likes this.
  2. 3SH33TS

    3SH33TS Aspirant (220) Dec 21, 2010 California
    Trader

    Tried I Know You Are the other day... that sh*t ain't hazy
     
    HopHead89 likes this.
  3. lanedlr

    lanedlr Aspirant (263) Jul 2, 2014 California

    Which calls into question the style of beer Offshoot is producing, which seems to be standard IPA. Some hazy, some not so hazy. Hazy being nothing more than a marketing description for these beers because they are not described as NEIPA which must exhibit a ''cloudy appearance" according to BJCP.
     
  4. swanfungus

    swanfungus Devotee (455) Dec 23, 2014 California
    Trader

    Just because NEIPA has recently been added as an official "style" by BA that now carries a BJCP description doesn't mean it's origins were not as a marketing buzzword. I think that's why a lot of people (myself included) weren't a fan of that decision.

    Brewers are going to describe their beer however they see fit. Would it be better for everyone if they used terms like "hoppy" or "unfiltered" or "turbid" that are less about marketing? Of course. But saying "hazy" is about marketing and "NEIPA" is not is disingenuous.
     
    #1524 swanfungus, Feb 21, 2018
    Last edited: Feb 21, 2018
    lanedlr likes this.
  5. pro100

    pro100 Initiate (80) Oct 12, 2014 California

    What the hell??? Hard to take them serious
     
  6. lanedlr

    lanedlr Aspirant (263) Jul 2, 2014 California

    Agreed. But if Offshoot called one of their non-hazy beers NEIPA would it not be technically flawed at this point?

    Edit: I just want to give Offshoot money for NEIPA beer brewed to style just like the majority of folks in this thread.
     
    #1526 lanedlr, Feb 21, 2018
    Last edited: Feb 21, 2018
    HopHead89 likes this.
  7. swanfungus

    swanfungus Devotee (455) Dec 23, 2014 California
    Trader

    I hope this doesn't come out the wrong way, but the truth is it only matters if you want it to. As I wasn't a fan of NEIPA being dubbed an official style in the first place, nor am I a BJCP judge, you won't find me calling out a a brewery for not making a turbid beer "to style."

    Look at a photo of Heady Topper in a glass on Instagram and then look at the beers being brewed by Monkish or Hoof Hearted or Aslin and tell me those following the trend it started are technically "to style." If the proverbial face that launched a thousand ships doesn't even look like the style it inspired, how can anyone say what is or isn't flawed?
     
    HopHead89 and PMR like this.
  8. hoppytobehere

    hoppytobehere Crusader (707) Aug 10, 2012 District of Columbia

    Heady Topper started it at all, but everyone under the sun is trying to make Tree House clones.
     
  9. HopHead89

    HopHead89 Initiate (116) Oct 20, 2016 California
    Trader

    what did you think of the taste?
     
  10. swanfungus

    swanfungus Devotee (455) Dec 23, 2014 California
    Trader

    Like Julius? Doesn't look all that chicken soup-y by "modern" standards. Maybe the photog used the wrong IG filter on this one:

    [​IMG]

    Or are they trying to make Trillium clones. Congress Street (I think?) was the first one JC canned:

    [​IMG]

    My point, again, is that to criticize beers a brewer describes as hazy for not being "to style" is kinda ridiculous at this point. Pick any of the OG NEIPAs and compare them to what 2nd generation non New England-based brewers are making and technically they're all flawed.
     
    lanedlr likes this.
  11. AyeDogg

    AyeDogg Initiate (138) Oct 29, 2015 California
    Trader

    It's funny how appearance can change perspective on taste. Especially when the photos that are represented have a high ass ISO setting.
     
  12. swanfungus

    swanfungus Devotee (455) Dec 23, 2014 California
    Trader

    Luckily the first guys who ignored the long-held belief "cloudiness in beer is a flaw" were brewing to their specific palates, not to how their creations might look in a glass at a high ass ISO setting. Otherwise we wouldn't have Heady or Congress Street and everything that's come since.
     
    AyeDogg likes this.
  13. AyeDogg

    AyeDogg Initiate (138) Oct 29, 2015 California
    Trader

    I agree, just seems like all these over saturated pictures in social media is like eye candy for viewers and a automatic juice bomb.
     
    swanfungus likes this.
  14. happystivie

    happystivie Initiate (0) Jan 17, 2015 California

    Anyone know if cans for CA are shipping out this week?
     
    BruerJoel likes this.
  15. 3SH33TS

    3SH33TS Aspirant (220) Dec 21, 2010 California
    Trader

    Found it to be neither off-putting or exceptional. Background noise in the sea of available shelf IPAs.
     
    ElijahSF and HopHead89 like this.
  16. AndyBrewsBeer

    AndyBrewsBeer Initiate (77) May 6, 2015 California
    Trader

    I was at the tasting room last Friday and had a chance to try Relax. I really enjoyed it. So much so that I went ahead and bought a 4-pack. The email yesterday that there is a fresh batch reminded me that I was going to ask @BruerJoel if there are any plans to start dating the cans (maybe once the new canning line is installed)?
     
    hoppytobehere likes this.
  17. BruerJoel

    BruerJoel Initiate (0) Sep 4, 2015 California
    Industry

    Certainly a possibility once the new line is up and running. Glad you enjoyed it!
     
  18. dcgunman

    dcgunman Crusader (717) Jul 1, 2009 California

    Possibility?
     
    j47paco, lanedlr, m34josh and 4 others like this.
  19. Hype_Train

    Hype_Train Initiate (101) Feb 8, 2017 California



    More hazy again.. I really hate these can designs. Another easy pass.
     
    fegelFatso, beronberon and HopHead89 like this.
  20. pro100

    pro100 Initiate (80) Oct 12, 2014 California

    Hazy hazy hazy hazy hazy hazy!!!
     
    fegelFatso likes this.
  21. SoNiC21

    SoNiC21 Initiate (152) Jan 20, 2015 California

    and yet people trash Noble’s art work. IMO which is far superior.
     
    HopHead89 likes this.
  22. InfiniteJester23

    InfiniteJester23 Initiate (70) Apr 26, 2017 California

    Woah, non AB InBev breweries can get African Queen hops again? That's exciting.
     
  23. TrojanRB

    TrojanRB Meyvn (1,079) Jul 27, 2013 California
    Premium Trader

    Did I miss this email?
     
  24. montman

    montman Disciple (353) Mar 10, 2009 Virginia
    Trader

    Sorry if this was covered somewhere, but I missed it if so. Are offshoots cans dated? Local shop in VA beach got some Relax in today.
     
  25. lanedlr

    lanedlr Aspirant (263) Jul 2, 2014 California

    It's a possibility.
     
  26. PMR

    PMR Initiate (121) Mar 31, 2005 California

    They should be dated, but the mobile canner ink printer often doesn't work, so you may just find some blue splatter on the bottom of cans. We'll have a date printed on the bottom of the cans when our line is up and running, which we anticipate in early April.

    The batch that made its way to Virginia / Maryland / DC was packaged on 2/23.

    Cheers,
    Patrick
    The Bruery / Offshoot Beer Co.
     
  27. InfiniteJester23

    InfiniteJester23 Initiate (70) Apr 26, 2017 California

    I just got the e-mail, so maybe the instagram post just preceded the e-mail this time.
     
    TrojanRB likes this.
  28. 562Brew

    562Brew Initiate (41) Mar 5, 2018 California
    Trader

    Had Chill (Imperial version of Relax) at OG, enjoyed it more than some of the recent can releases. Wonder if we'll see this canned.
     
  29. OTB

    OTB Disciple (374) Sep 2, 2011 California

    I mean you read the hop and grain bill for Smell That Smell and it's screams delicious, Nelson and Citra, what could go wrong? Can they nail this one ? I hope they do.

    Cheers,
     
    LocestLXCX likes this.
  30. fegelFatso

    fegelFatso Initiate (88) Jun 23, 2013 California

    And yet more haze... for the love of God, MIX IT UP... PLEASE!!!!
     
    Frosty11161 likes this.
  31. dcgunman

    dcgunman Crusader (717) Jul 1, 2009 California

    I’ve given up on Offshoot like I’ve given up on Monks. Movin’ On...
     
  32. BeerBaron666

    BeerBaron666 Aspirant (212) May 13, 2009 California
    Trader

    Picked up a 4pack of relax over the weekend after a friends recommendation. I was impressed! Nice job offshoot
     
    PMR likes this.
  33. dcgunman

    dcgunman Crusader (717) Jul 1, 2009 California

    Yes. I bought one can a few weeks back. I was surprised as well. Better than 90% of their high $$ online sales. I’d like to pick up a four pack of this but would like to see the cans dated first. Is there a possibility that these will be dated in the near future? Or not?
     
  34. AndyBrewsBeer

    AndyBrewsBeer Initiate (77) May 6, 2015 California
    Trader

     
    Scottie_A25 likes this.
  35. fegelFatso

    fegelFatso Initiate (88) Jun 23, 2013 California

  36. hbmcdrew

    hbmcdrew Initiate (0) Nov 28, 2016 California

    A broken image?
     
  37. fegelFatso

    fegelFatso Initiate (88) Jun 23, 2013 California

    Trying to fix it... until then, click here: https://ibb.co/cpdVQH
     
  38. dcgunman

    dcgunman Crusader (717) Jul 1, 2009 California

    No. Just [​IMG]
     
  39. InfiniteJester23

    InfiniteJester23 Initiate (70) Apr 26, 2017 California

    I think I might go for Smell that Smell: I'm a sucker for collab IPA's, and Garage Project has been a pretty solid collaborator in my experience.
     
  40. Goldrush

    Goldrush Initiate (89) Jun 22, 2008 California

    You read my mind. Also a pickup during WoL makes things easier.