Release Omission Launches Gluten-free IPA

PORTLAND, OR (April 2013) – Omission Brewing Company today announced it is adding Omission India Pale Ale (Omission IPA) to its gluten-free beer lineup in Oregon. Omission Brewing is the first craft beer brand in the United States focused exclusively on brewing great-tasting craft beers with traditional beer ingredients, including malted barley, specially crafted to be gluten-free. Omission IPA hits shelves in Oregon on April 1.

“Omission IPA is the first authentic gluten-free IPA brewed with malted barley to hit the market,” said Joe Casey, Widmer Brothers Brewmaster. “This IPA is brewed in the traditional Northwest IPA style, yet is specially crafted to be gluten-free. The beer uses a generous amount of Summit and Cascade hops giving it a beautiful citrus flavor and aroma.”

“At Omission, we’re constantly innovating, and exploring new opportunities to share our love of craft beer with anyone of legal drinking age, including those with gluten sensitivities,” said Terry Michaelson, CEO, Craft Brew Alliance, and longtime celiac. “Part of that is experimenting with different beer styles that meet our rigorous gluten-free standards while staying true to our commitment to high-quality craft brewing. Omission IPA hits the mark, and we can’t wait to get it into the hands of our customers in Oregon this spring.”

Omission beers are brewed by Widmer Brothers Brewing in Portland, Ore., using an innovative brewing program to ensure that gluten levels in every batch measure well below the widely accepted CODEX gluten-free standard of 20 parts per million (ppm) for food and beverages. Every batch of Omission beer is tested by the brewery and by an independent lab, and all test results are available to consumers at www.omissiontests.com. Fan stories of when they first discovered Omission beers, or what they like to call their “O” Moments, are available at www.omissionbeer.com/o-moments.

Gluten-free Omission IPA:
Omission IPA is a bright, hop forward Northwest Style IPA produced in the spirit of the original IPAs shipped from the UK to India in the late 1800s. The heavy-handed use of Cascade and Summit hops give it notable pine, citrus, and grapefruit aromas and flavors. The bitterness is what you would expect of a NW IPA but this beer is balanced and smooth due to the perfect level of malt sweetness. The finish is crisp, clean, and refreshing – it’s a true IPA lover’s IPA.

About Omission IPA

Ingredients
Malts: Pale, Carmel 10°L
Hops: Cascade, Summit

Profile
IBU: 65
ABV: 6.7%

Omission IPA has a suggested retail price of $9.99 per six-pack and will be available in six-packs of 12-ounce bottles at the Widmer Brothers Gasthaus Pub in Portland, Ore., and at retailers, restaurants and bars throughout the state.

About Omission Brewing Company
Omission Brewing Company is a new brand of craft beers introduced in 2012 by Craft Brew Alliance in Portland, Ore. Omission is the first craft beer brand in the U.S. focused exclusively on brewing great-tasting beers with traditional beer ingredients, including malted barley, that are specially crafted to remove gluten. Each batch of Omission Beer is tested independently using the R5 competitive ELISA test to ensure that it contains gluten levels below the CODEX gluten-free standard of 20ppm or less. Omission produces three gluten-free craft beers: Omission Lager, Omission Pale Ale and Omission IPA. Drinking is believing.

About Craft Brew Alliance
Craft Brew Alliance (CBA) was formed with the merger of leading Pacific Northwest craft brewers Widmer Brothers Brewing and Redhook Ale Brewery in 2008. With an eye toward preserving and growing one-of-a-kind craft beers and brands, CBA was joined by Kona Brewing Company in 2010. CBA launched Omission Brewing Company in 2012. For more information about CBA, visit www.craftbrew.com

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