On Tap Liquid Beer Enhancer

Discussion in 'Beer Talk' started by Jason, Jun 7, 2013.

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  1. Jason

    Jason Founder (8,121) Aug 23, 1996 Massachusetts
    Staff Subscriber

    Products like this are bound to pop up when things get popular, I am not going to knock it as I have not tried it yet. I can only assume the thinking on BA is that if you need an enhancer then you should not be drinking that beer in the first place. Very curious on how it tastes.


  2. leftoverburrito

    leftoverburrito Disciple (319) Sep 29, 2011 Oregon

    I'll stick to my normal beer enhancer. Pizza.
  3. SFACRKnight

    SFACRKnight Meyvn (1,102) Jan 20, 2012 Colorado
    Beer Trader

    The og beer enhancer....

    jasonmason, RockAZ, joelwlcx and 48 others like this.
  4. michaeljstraub

    michaeljstraub Aspirant (294) Oct 6, 2012 Georgia
    Beer Trader

    Wake me when you can turn a macro lager into a RIS
    LaneMeyer, mverity, gpawned and 12 others like this.
  5. cavedave

    cavedave Poo-Bah (2,284) Mar 12, 2009 New York
    Beer Trader

    Did this miss the April 1 edition?
  6. stupac2

    stupac2 Zealot (518) Feb 22, 2011 California
    Beer Trader

    I hope the have terrible commercials with a bunch of awful talking animals.
  7. jmarce

    jmarce Initiate (70) May 15, 2011 Connecticut

    So I carry this bottle around in my murse when I'm out on the town and then whip it out when I'm forced to go to a BMC only bar so I can add more "craft flavor" to my beer? yea, no thanks.
  8. Knifestyles

    Knifestyles Initiate (154) Jun 7, 2005 New York

    Let me know when they offer a Woodruff flavor...
  9. draheim

    draheim Poo-Bah (2,431) Sep 18, 2010 Washington
    Beer Trader

    Tell that to the folks over at ExtenZe :stuck_out_tongue:
    5thOhio and kirkse like this.
  10. Leon86

    Leon86 Initiate (0) Jun 6, 2013 Virginia

    Someone should tell these guys that you cant make chicken shit (bad beer) into chicken salad (good beer). I couldn't come up with a clever way to make it more beer related.

    I "might" try it on some BMC beer or something if I find a free sample. I certainly will not pay for it.
    BedetheVenerable, Geuzedad and Jason like this.
  11. stakem

    stakem Poo-Bah (5,019) Feb 20, 2009 Pennsylvania
    Beer Trader

    Haha suckers. They had no limit so I bought them all. That's right people, I am the exclusive owner of batch 1 on tap american enhancer.


    I might trade a squirt if anyone has some Don Quijokesies and Dave.

    "Add our liquid beer enhancer to any domestic beer and enjoy a craft brew taste at a fraction of the cost."
    -So you're telling me this is the way to make Lagunitas Not Sucks?
  12. LambicPentameter

    LambicPentameter Meyvn (1,473) Aug 29, 2012 Michigan
    Beer Trader

    What I don't get...

    I'm presuming the point is to make a BMC less macro-y. But if that's the point, then why the crap are the two "flavors" Pale Ale and American Ale? And what is "American Ale"? And how is it different from a macro lager? (please refrain from smartass comments about Ale =/= Lager)

    If you're going to do this (a decision which is in and of itself questionable), I would think you either want to go hardcore all-in marketing to craft beer fans, and have flavors like Double IPA and BA Stout, or you'd want to market towards people who aren't craft beer fans at all, and make the flavors things like Raspberry Wheat or Fruit Lager.
  13. brywhite

    brywhite Meyvn (1,227) Aug 27, 2009 California

    I've secretly been hoping for a DIPA flavored MiO type product for times when I wanted a beer but had to drink bottled water... like while driving... or at work.
    Spikester, KevSal, KWMiles and 7 others like this.
  14. ant880

    ant880 Initiate (0) Nov 7, 2010 New York

    So...I can buy a 20pk of Bud for $13, then a "Pale Ale" enhancer for $4.99 to change 18 of those beers into a fake Sierra Nevada Pale Ale. Or, I can buy two six packs of actual Sierra Nevada Pale Ale at $9.99 each? I think I'll spend the extra $1.99...
  15. LambicPentameter

    LambicPentameter Meyvn (1,473) Aug 29, 2012 Michigan
    Beer Trader

    Turn your macro lager into a craft beer for twice the price and half the quality!

    - OnTap Slogan
  16. Jason

    Jason Founder (8,121) Aug 23, 1996 Massachusetts
    Staff Subscriber

    Love that they use "domestic" in their marketing ... so this product does not work on imports? :wink:
    KevSal, gpawned, sliverX and 3 others like this.
  17. billandsuz

    billandsuz Disciple (311) Sep 1, 2004 New York

    ok, so it's not a product intended for the typical BA demographic.
    still, how many of these truly fucking awful beer ideas will people throw money at?

    this will end up on the shelf of your local $ Store in a few months.
  18. BearsOnAcid

    BearsOnAcid Savant (957) Mar 17, 2009 Washington
    Beer Trader

    Are the specific flavors recommended for enhancing that style of beer or can I dump it into any flavorless swill and have it become a pale ale?
    RaphaelSC likes this.
  19. jmarce

    jmarce Initiate (70) May 15, 2011 Connecticut

    I'm guessing that if you try to put American Ale enhancer in something like Stella it rejects it and it floats on top of the beer like oil and water.
  20. GodlessWatermelon

    GodlessWatermelon Initiate (0) Apr 12, 2012 Maryland

  21. BobaFret

    BobaFret Initiate (0) Apr 8, 2013 Pennsylvania

    One is already produced: cat pee!
  22. Benish

    Benish Savant (924) Mar 13, 2013 Wisconsin
    Beer Trader

    This product reminds me of the food people were eating in the movie Demolition Man if anybody remembers this.
  23. hinemk76

    hinemk76 Initiate (0) Feb 6, 2012 Pennsylvania

    No bourbon flavor?
    basickness, Wug and herrburgess like this.
  24. sergeantstogie

    sergeantstogie Aspirant (202) Nov 16, 2010 Washington

    Mitch Steele wrote about Bert Grant carrying around hop oil to add to any beer he felt wasn't hoppy enough. I could get behind a novelty item like that.
  25. Jason

    Jason Founder (8,121) Aug 23, 1996 Massachusetts
    Staff Subscriber

    The lambic version will come with vinegar and a horse's blanket :rolling_eyes:
  26. ktblue22

    ktblue22 Initiate (0) Feb 15, 2013 Vermont

    Does anyone notice the chocolate syrup coming out of these cans??
    BedetheVenerable and biglobo8971 like this.
  27. Cenosillicaphobe

    Cenosillicaphobe Initiate (0) Jul 24, 2011 Maine

    What's next? Liquid Barrel, made from beaver anus extract?
    Wug, johnyb, tronester and 2 others like this.
  28. sergeantstogie

    sergeantstogie Aspirant (202) Nov 16, 2010 Washington

    Dude, that is too good. I can actually see people adding it to their Lindemanns Framboise
  29. Leon86

    Leon86 Initiate (0) Jun 6, 2013 Virginia

    Use the 3 sea shells!
    joelwlcx, ZacJay, kal4478 and 2 others like this.
  30. JrGtr

    JrGtr Devotee (400) Apr 13, 2006 Massachusetts

    I'm still trying to figure out exactly what it is - is it a Mio for beer?
    is it alcohol? It is basically hop extract? malt extract? a combination?
    Does it make Bud Light taste like Regular Bud, or Sam Adams?
    smogfood likes this.
  31. Jaycase

    Jaycase Meyvn (1,114) Jan 13, 2007 Illinois
    Beer Trader

    The marvel in action

  32. digitalbullet

    digitalbullet Initiate (0) Jul 15, 2008 California

    Couldn't find anything on what exactly is in it. My guess is probably some Lme and hop extract.
  33. rather

    rather Aspirant (261) May 31, 2013 California

    lol that's silly but i am curious how it tastes.
  34. VTMoondog

    VTMoondog Initiate (0) Apr 14, 2013 Vermont

    WTF indeed.
    They will get their ( think W.C. Fields) market of buyers.
  35. Knifestyles

    Knifestyles Initiate (154) Jun 7, 2005 New York

    "Adjust to taste"......... but without actually tasting it.

    Got it.
  36. ktblue22

    ktblue22 Initiate (0) Feb 15, 2013 Vermont

    Amazing!!!!! hahahahaha

    "You're gonna regret that decision for the rest of your life - BOTH SECONDS OF IT!"
    LambicPentameter likes this.
  37. ktblue22

    ktblue22 Initiate (0) Feb 15, 2013 Vermont

    They were dumb enough to put a comment section....
  38. Stugotzo

    Stugotzo Initiate (0) Jun 13, 2012 Florida

    Since Magic Hat #9 sued West Sixth, is Lagunitas next in line to make a killing in the courtroom?

    [​IMG] [​IMG]
  39. ImperialStoat

    ImperialStoat Aspirant (246) May 20, 2009 Ireland
    Beer Trader

    I guess this is for the people who say they like coffee and then order a mocha-chocha-latte-hazelnut-bullshit from Starbucks.
    JrGtr, alysmith4, sliverX and 6 others like this.
  40. LambicPentameter

    LambicPentameter Meyvn (1,473) Aug 29, 2012 Michigan
    Beer Trader

    At least they were smart enough to moderate them. Makes one wonder just what kind of comments will be approved for publication.
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