On Tap Liquid Beer Enhancer

Discussion in 'Beer Talk' started by Jason, Jun 7, 2013.

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  1. cubbyswans

    cubbyswans Aspirant (238) Jun 10, 2008 Missouri
    Beer Trader

    wtf is wrong with this picture? 1250 of these at that price comes out to $499.00 per bottle. No thanks.
  2. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    What makes you think that's not next if the first two take off?
  3. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    Do they last a really long time?
  4. powpig2002

    powpig2002 Initiate (0) Jan 26, 2012 Florida

    or a 12pack for 10.99-11.99
    Jules11788 likes this.
  5. LambicPentameter

    LambicPentameter Meyvn (1,486) Aug 29, 2012 Michigan
    Beer Trader

    I'm just saying it's a strange entry point to the market. They're kind of doing the whole "dip the toe" thing, rather than identifying a market that they think will buy this and going after them. Coming from a background in marketing, it's bad strategy and that kind of approach will often doom you to failure.
  6. JohnSnowNW

    JohnSnowNW Defender (609) Feb 6, 2013 Minnesota
    Beer Trader

    Is this not some sort of gag gift? Ya know, give it to your BMC drinking dad for Father's Day. Sort of a way to shame him?

    That's the only way I could understand this product...
  7. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    I like your thinking but... in your example you'll only have 12 SNPAs as opposed to 20 Buds for an extra $1.99.
    I can buy 12 packs of SNPA for $14.99 each - $29.98 for the case. A case of Bud at the same price point you show [$0.65 a can] is $15.60. Add $4.99 for the enhancer = $20.59 for the case of fake SNPA.

    Guess what - I'll still spend the extra $9.39 for the SNPA.
    Philly82785 likes this.
  8. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    Apparently the makers of this product either have no idea what their market is, have plenty of cash to burn, or were just sitting around a table one day thinking if we make something completely different, people will buy it. It's not like it hasn't happened before - ending with success or failure.
  9. loafinaround

    loafinaround Aspirant (296) Jul 16, 2011 New York

    hahaha, murse.

    That would be liquid civit coffee beer..... from weasel anus extract :wink:

    That shit would really reduce my shipping charges, for sure.
    (she says as she completes a trade for barrel-aged beer geek weasel :rolling_eyes:)
  10. Ericness

    Ericness Initiate (186) Nov 21, 2012 Massachusetts

    I'm curious about the "Always dilute in a glass of beer" disclaimer. Maybe this pure hop extract for when you need that fix. Kind of like the crack of hops?
  11. stakem

    stakem Poo-Bah (5,187) Feb 20, 2009 Pennsylvania
    Beer Trader

    Rookie mistake.
    # ordered was actually 125000
    Dakotah likes this.
  12. Pahn

    Pahn Meyvn (1,480) Dec 2, 2009 New York
    Beer Trader

    so what the fuck is it anyway?
  13. cubbyswans

    cubbyswans Aspirant (238) Jun 10, 2008 Missouri
    Beer Trader

    that's what i was trying to figure out. it would help if they would say what it is. A hop extract? Some flavored sugar water? Snake Oil?
  14. Cenosillicaphobe

    Cenosillicaphobe Initiate (0) Jul 24, 2011 Maine

    Where? PLEASE link me...I need to rain hellfire.
    jRocco2021 likes this.
  15. Jaycase

    Jaycase Meyvn (1,164) Jan 13, 2007 Illinois
    Beer Trader

    If anyone is on the fence about purchasing, here are their reasons why to purchase. They seem pretty compelling to me :wink: A preeminent flavor house in the US, folks!

    Why Buy OnTap Beer?
    1. Cost. You can purchase an 18-pack of domestic beer and OnTap Beer for less than $20. This is a 33% savings over buying craft beer. Customers can take OnTap Beer to a pro sports arena or music event and add it to the already overpriced domestic beer available. Each bottle of OnTap Beer is enough for an 18 pack (depending on how much you use of course).
    2. Convenience. Whether it's hosting a house party or managing the space in your refrigerator, OnTap Beer is far more convenient than buying a range of craft beers to meet everyone's tastes. With its spill proof lid, it is great to take to parties as well.
    3. Health. Because OnTap Beer is free of calories, carbs, gluten, and alcohol and it changes the beer's flavor without adding more sugars or calories.
    4. Quality and Taste. OnTap Beer's liquid flavors are made with the high quality ingredients. Instead of adding these ingredients during the brewing process, they get added by the you just before you drink it and gives you the power to add more or less as you wish. The flavors are developed in partnership with one of the preeminent flavor houses in the US.
    5. Control. You want to drink the same beer day in and day out? OnTap Beer is the only beer-related product on the market that gives you the choice, variety, and customization you crave.
  16. MaxSpang

    MaxSpang Initiate (0) Jan 28, 2011 Ohio
    Beer Trader

    "Hey bro, this macro lager sucks. Got any American Ales instead?"
    afrokaze likes this.
  17. TheNoodleIncident

    TheNoodleIncident Initiate (0) Apr 30, 2012 New York

    Not that I plan on buying, but I wish they included a better description of the flavor it imparts. Which just further proves that this product is not aimed at the BA crowd.

    To play a bit of devil's advocate, who would be interested in a pure hop extract that you could add to your beer? If it was decent quality and actually added a nice hop flavor, I can't say that I wouldn't give it a try at least once. Though a product like that would probably not be very cheap.
    tronester likes this.
  18. SnowFlowMfg

    SnowFlowMfg Initiate (0) Dec 13, 2011 California

    This is ridiculous. I can't wait to see people at the local applebee's putting this stuff into their coors light. lol

    IDK if this makes me a hypocrite but the other day I "enhanced" an 8 Ball stout with a little bit of good bourbon to see if it would give it a bourbon barrel taste. I can say it was a success.
    maDUECEgunner likes this.
  19. maDUECEgunner

    maDUECEgunner Initiate (0) May 23, 2013 Minnesota
    Beer Trader

    I'll spend the $4.99 if someone gives me a can off bud. There's no way I'm buy a full pack.
  20. haknort

    haknort Initiate (0) Apr 10, 2013 Illinois
    Beer Trader

    Dunno about that liquid enhancer, but the Dogfish Randall infuser is being used at World of Beer http://wobusa.com/ to add fresh hops to beers on tap. It basically dry hops before the pour, and it works well.
  21. RummyRedbeard

    RummyRedbeard Devotee (465) Mar 8, 2013 Colorado

    Reminds me of back in high school people tried dripping blueberry flavoring on weed and sell it as blueberry kush. Dumb.
  22. herrburgess

    herrburgess Meyvn (1,045) Nov 4, 2009 South Carolina
    Industry Beer Trader

    More flavor is better, right?
    Providence and alelover like this.
  23. StoutSeth

    StoutSeth Initiate (0) Sep 24, 2010 Virginia

    The real question is can it work like Mio turning water into a passable NA beer?
    Spikester likes this.
  24. VTMoondog

    VTMoondog Initiate (0) Apr 14, 2013 Vermont

    So far, all of them. They are taking a beating on Facebook though. I encourage all BAs to give these assclowns the grief they deserve for faking out the already clueless.
  25. 3frog

    3frog Initiate (70) May 13, 2006 Arizona

    Years ago, in support of family needs, I drank only the NA stuff for awhile. Gotta tell you that hop extract certainly helped the Sharps and O'Drools--didn't quite cover up all the burnt bean flavor, but I could stand it.

    Hmm, I see they're also going to have "cider, shandy, stout, and honey beer". Now I'm scared
  26. rc51sport

    rc51sport Initiate (0) Feb 25, 2013 North Carolina

    $499 a bottle? Wow must be good!

  27. WeaponTheyFear

    WeaponTheyFear Aspirant (240) Mar 9, 2008 Connecticut

    What is American Ale? Didn't Bud name one of their beers that and it was a pale ale?
  28. loafinaround

    loafinaround Aspirant (296) Jul 16, 2011 New York

    ok, you got me reminiscing of my pregnancy days. I gotta ask. where does one buy hop extract?
  29. Geuzedad

    Geuzedad Zealot (540) Nov 14, 2010 Arizona
    Beer Trader

    ROFL Now that is funny! I am still laughing.
  30. RaphaelSC

    RaphaelSC Aspirant (295) Apr 2, 2013 Brazil

    The holy graal of beers!
  31. EJLinneman

    EJLinneman Aspirant (226) Mar 2, 2009 New Jersey
    Beer Trader

    I wonder if this will work if I pour it into some club soda.
  32. Dope

    Dope Poo-Bah (2,384) Oct 5, 2010 Massachusetts

    I bought some. Will report back my results, or the details for my impending funeral.

    Remember me, friends.

  33. 3frog

    3frog Initiate (70) May 13, 2006 Arizona

    Used to get it at the homebrew shop, but that was in the late 90s. I just did a google search and found a small variety, though none looked like what I used before.
    loafinaround likes this.
  34. loafinaround

    loafinaround Aspirant (296) Jul 16, 2011 New York

    everyone should really keep this idea in the back of their minds if they have a health-related dry spell. You're a genius, dude!
  35. BedetheVenerable

    BedetheVenerable Meyvn (1,023) Sep 5, 2008 Missouri

    Wow, the really terrible techno music is just TOO perfect for this bs...as is the lame shirt the model is wearing. Dude. Bro.
    afrokaze likes this.
  36. TheNightwatchman

    TheNightwatchman Zealot (520) Mar 28, 2009 Pennsylvania

    Uh, just buy a good beer in the first place?
    RobertColianni and tronester like this.
  37. Ernest_Hooper

    Ernest_Hooper Initiate (0) Apr 23, 2012 Michigan

    And to think that we all scoffed at the reinheitsgebot...
    tdmccarthy and tronester like this.
  38. sleepydave

    sleepydave Initiate (43) Nov 3, 2009 New Hampshire

    Wait... $623,750 for 1250...these are $499 a piece?!?!?
  39. SomethingClever

    SomethingClever Poo-Bah (2,580) Feb 22, 2013 Ohio

    all I can say is if they make a BCBS extract I'd put that shit in everything
  40. aty11b

    aty11b Initiate (0) Mar 25, 2013 Texas

    i dont want to drink on this planet anymore...
    Dakotah and davey101 like this.
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