Oskar Blues & French's release Mustard Beer in celebration of National Mustard Day

Discussion in 'Beer News & Releases' started by Todd, Jul 29, 2020.

  1. Todd

    Todd Founder (6,120) Aug 23, 1996 California
    Staff Moderator Fest Crew Society

    In Celebration of National Mustard Day French's Releases Mustard Beer in Partnership with Oskar Blues Brewery

    Debuting on August 1st, French's Mustard Beer will be available for a limited time at select locations across the US and online.

    HUNT VALLEY, Md., July 29, 2020 - Today, French’s® announced the availability of French’s Mustard Beer, just in time for National Mustard Day. Developed in partnership with Oskar Blues Brewery, known as the maker of the original craft beer in a can, this limited-release tropical wheat beer is brewed with French’s Classic Yellow® Mustard. French’s Mustard Beer will be available to order through national craft beer marketplace and platform, CraftShack, starting August 1st as well as select Oskar Blues Brewery taprooms in Boulder and Longmont, Colorado and Brevard, North Carolina while supplies last.



    French’s Mustard Beer is infused with key lime, lemon, tangerine, and passion fruit to create a tart, refreshing match for the bright and bold zip of Classic Yellow Mustard – perfect for summertime backyard barbecues. This unique Mustard Beer offering in celebration of National Mustard Day is a follow-up to last year’s wildly popular French’s Mustard Ice Cream.

    “We’re stoked on bold flavors at Oskar Blues Brewery and we never shy away from a challenge,” said Oskar Blues Head Brewer, Juice Drapeau. “With French’s Mustard Beer we elevated the Classic Yellow Mustard flavor with tangy lemon and lime to create a tropical wheat ale I’d pair with a loaded hot dog on the hottest day of the year.”

    “French’s enjoys creating new curiosity around a flavor that has been a staple in homes for over 115 years,” said Jill Pratt, Chief Marketing Excellence Officer for French’s. “The incredible reaction to last year’s release of our Mustard Ice Cream showed us how far people are willing to go to savor this favorite condiment. We promise this French’s Mustard Beer will not disappoint either.”

    Also released is a French’s Mustard Beer homebrew recipe for aficionados as well as five new summer recipes, pairing French’s mustards with well-loved Oskar Blues originals, for those wanting to brew up some bites – Mustard Beer Basted Sausages with Onions, Beer & Mustard Marinated Flank Steak, Bacon Honey Mustard Beer Bread, Scotch Ale Beer Cheese, and Pale Ale & Mustard BBQ Pulled Chicken.

    To learn more about this special batch, visit MustardBeer.com. Must be 21 years or older to enter site, order beer or taste in Oskar Blues brewery taprooms. Be sure to tag @Frenchs & @OskarBlues with the hashtag #MustardBeer to show us how you are enjoying the French’s Mustard Beer.

    ###
     
    Singlefinpin, Peach63, Shanex and 3 others like this.
  2. HouseofWortship

    HouseofWortship Champion (833) May 3, 2016 Illinois
    Trader

    This is what happens when marketing departments drive brewing decisions rather than brewers...
     
  3. officerbill

    officerbill Zealot (528) Feb 9, 2019 New York
    Society Trader

    #3 officerbill, Jul 29, 2020
    Last edited: Jul 29, 2020
  4. Todd

    Todd Founder (6,120) Aug 23, 1996 California
    Staff Moderator Fest Crew Society

    I believe "craft beer" is their claim here, not "beer." They've been canning since around 2002 and were indeed one of the first craft brewers in the US to start canning all of their beers. Now everyone does, but back then practically everything was packaged in bottles and kegs and everyone thought cans were inferior.
     
  5. rgordon

    rgordon Meyvn (1,066) Apr 26, 2012 North Carolina

    I sold Smisje Wostyntje for years. It is an unusual but tasty Belgian mustard beer.
     
  6. officerbill

    officerbill Zealot (528) Feb 9, 2019 New York
    Society Trader

    Thanks for the info.
    I realized they meant craft, but figured Yuengling or SA would have been first to can.
     
    Singlefinpin likes this.
  7. StoutElk_92

    StoutElk_92 Poo-Bah (2,801) Oct 30, 2015 Massachusetts
    Society

    Interesting, I'd like to give it a try. I wonder how much mustard flavor comes through.

    I saw that one before but forget if I tried it. I don't have a rating on here so I may not have.
     
    Singlefinpin likes this.
  8. HouseofWortship

    HouseofWortship Champion (833) May 3, 2016 Illinois
    Trader

    I think Oskar Blues gimmick was they were the "1st" "craft" to put beer "exclusively" in "cans" as other craft brewers had done cans before.
     
  9. officerbill

    officerbill Zealot (528) Feb 9, 2019 New York
    Society Trader

    Gotcha, first ”can only” craft brewery
    Thanks
     
    Singlefinpin and StoutElk_92 like this.
  10. eppCOS

    eppCOS Meyvn (1,436) Jun 27, 2015 Colorado
    Society

    I finally have an OB beer that I can dunk my Bratwurst in. Thanks, OB. No, really. :wink:
     
  11. StoutElk_92

    StoutElk_92 Poo-Bah (2,801) Oct 30, 2015 Massachusetts
    Society

    Just realized Todd already reviewed the beer. Lucky him! Sounds awesome, a bit savory like real mustard on top of a nice citrusy tropical wheat ale. I would love to have this with some bbq grilled hot dogs. If I see it around I'll pick some up.
     
    eppCOS, Singlefinpin and Todd like this.
  12. Jaycase

    Jaycase Meyvn (1,351) Jan 13, 2007 Illinois
    Trader

    I would relish the opportunity to try this beer.
     
  13. jesskidden

    jesskidden Poo-Bah (2,050) Aug 10, 2005 New Jersey
    Society Trader

    Yuengling was canning their beer by the late 1930s (originally in "cone top" cans sealed with the same crown cap that bottles used) - they don't make the cut, tho', because they weren't "craft" until 2014, thanks to another redefinition of the term by the Brewers Association. (F X Matt, August Schell, Stevens Point and a number of other brewers now considered "craft" also canned before OB).

    As for Boston Beer Co's Samuel Adams - canned beer was against their Beer Drinkers Bill of Rights.:rolling_eyes:
    There were a few "craft" beers that were canned before Oskar Blues bought their canning unit which were contract-brewed by old-line breweries (like those noted above).
     
    cavedave, Ranbot, FBarber and 8 others like this.
  14. jageraholic

    jageraholic Disciple (335) Sep 16, 2009 Massachusetts
    Trader

    Sounds like a lot of infusions to make sure that mustard taste is properly buried.
     
  15. zid

    zid Meyvn (1,192) Feb 15, 2010 New York
    Trader

    Today is National Lasagna Day, National Chicken Wing Day and National Lipstick Day. I’m heading to the beer store right now. I figure I’ll find at least one beer made with ingredients designed to cash in on the occasion. Fingers crossed.
     
  16. AndyBrewsBeer

    AndyBrewsBeer Initiate (100) May 6, 2015 California
    Trader

    A few years back I was bored and decided to take a bottle of Berliner Weisse and blend it with various things I found around my kitchen. Nothing typical like fruit, but more off the wall things like rib rub, etc. Most were pretty nasty, but I actually really enjoyed the mustard version. ISO!
     
    bluejacket74, FBarber, eppCOS and 2 others like this.
  17. unlikelyspiderperson

    unlikelyspiderperson Meyvn (1,424) Mar 12, 2013 California
    Society Trader

    If only.there were a long established culinary product that combined mustard and beer...
     
  18. jesskidden

    jesskidden Poo-Bah (2,050) Aug 10, 2005 New Jersey
    Society Trader

    Man... I don't know how you can drink that stuff!
     
    bluejacket74, Ranbot, FBarber and 5 others like this.
  19. beertunes

    beertunes Poo-Bah (7,361) Sep 24, 2007 Kiribati
    Society Trader

    I grew up near Rochester NY, where French's started. Sometimes, we'd drive by the plant, and, well, the aroma was just what one would expect.

    I blame those experiences for my aversion to mustard.

    And, nope, I'm not gonna tick this beer. I got some damn standards.
     
  20. HouseofWortship

    HouseofWortship Champion (833) May 3, 2016 Illinois
    Trader

    French's Mustard Beer: because you can't put ketchup beer in a Chicago style hotdog beer...
     
    meefmoff, flat_lander, eppCOS and 5 others like this.
  21. zac16125

    zac16125 Poo-Bah (2,126) Jan 26, 2010 South Carolina
    Society Trader

    I like Oskar Blues. I like French’s. I love beer. I love mustard.

    This sounds terrible.
     
  22. MistaRyte

    MistaRyte Zealot (553) Jan 14, 2008 Virginia
    Trader

    French's mustard beer? So low class... that Grey Poupon craft beer tho...
     
  23. Urk1127

    Urk1127 Meyvn (1,384) Jul 2, 2014 New Jersey

    If this isn’t the best beer for brats and dogs idk what is
     
  24. officerbill

    officerbill Zealot (528) Feb 9, 2019 New York
    Society Trader

    I have a set of 8 of those little mugs :beer:.
    [​IMG]
     
  25. Peach63

    Peach63 Zealot (511) Jul 17, 2019 New York
    Society Trader

    This should be perfect for when I'm dipping pretzels in Southwest Hot Mustard!
     
    Singlefinpin and HouseofWortship like this.
  26. rgordon

    rgordon Meyvn (1,066) Apr 26, 2012 North Carolina

    The Trader Joe's Dijon is hard to beat as an all around mustard. It's cheap and damned good. Awesome on brats ,dogs, burgers, and swirled in beer if a little falls in while cooking.
     
  27. Peach63

    Peach63 Zealot (511) Jul 17, 2019 New York
    Society Trader

    Wow! Sounds good. I've got to try that.
     
  28. Giantspace

    Giantspace Champion (813) Dec 22, 2011 Pennsylvania

    Heavy pass, and the ice cream even more of a pass.......


    I really don’t want food in my beer, with my beer is great.

    Enjoy
     
  29. Singlefinpin

    Singlefinpin Defender (676) Jul 17, 2018 North Carolina
    Trader

    I love mustard! So I'm going to give this a try if I see it.
     
    rgordon and eppCOS like this.
  30. rgordon

    rgordon Meyvn (1,066) Apr 26, 2012 North Carolina

    Me too. I see it as an outlier presaging ketchup, chow chow, sweet gherkin, kraut, not Cave Creek Chili beer, but chili, Vidalia onion, and Tupelo Honey as added to beer or as a stand alone beer.
     
    officerbill likes this.
  31. BeerDrinkinGuy

    BeerDrinkinGuy Initiate (56) Nov 2, 2018 Minnesota

    Seriously the gimmicks are getting pretty bad. What happen to making a good version of a beer vs adding anything they can think of. I hope we get a Hasbro beer with grinded up GI Joe figures from the 80's soon.
     
  32. fadgen

    fadgen Initiate (112) May 5, 2005 California

    Sierra Nevada’s mustards- especially the stone ground stout and the brown porter- are great. I’m not sure about mustard in my beer but I like beer in my mustard.
     
  33. zid

    zid Meyvn (1,192) Feb 15, 2010 New York
    Trader

    Perhaps you are forgetting this:
    :confounded:
     
  34. officerbill

    officerbill Zealot (528) Feb 9, 2019 New York
    Society Trader

  35. bluejacket74

    bluejacket74 Poo-Bah (5,373) Jul 4, 2005 Ohio
    Society

    Truthfully if I found it at a store around me I'd buy it. But I'm not going out of my way to look for it either.
     
    Spikester likes this.
  36. Scottsbeer

    Scottsbeer Defender (659) Nov 3, 2017 Florida
    Trader

    STONE ground stout sounds like a trademark infringement. Cease and desist order pending.
     
  37. Tilley4

    Tilley4 Poo-Bah (2,214) Nov 13, 2007 Tennessee
    Society Trader

    I will definitely buy this if I see it and actually try it before I pass judgment on it.. I've been pleasantly surprised before
     
  38. jhartley

    jhartley Poo-Bah (2,809) Aug 22, 2010 Florida
    Society Trader

    The first thing I thought after seeing the post on facebook, and then checking to make sure it wasn't April 1st again, was: This will be awesome to cook some Brats in!!
     
    eppCOS and StoutElk_92 like this.
  39. jhartley

    jhartley Poo-Bah (2,809) Aug 22, 2010 Florida
    Society Trader

    Gimmick/marketing ploy?
    Innovation, maybe?
    Someone's idea of a sick joke gone awry?

    I'm gonna try at least 1 can if i find it around here. I won't go out of my way or inconvenience myself to do that either. But I do like mustard.
     
    StoutElk_92 and bluejacket74 like this.
  40. flat_lander

    flat_lander Crusader (718) May 11, 2016 Illinois
    Society Trader

    Make a trip to Mikerphone one day. You'll probably find all of those in a beer of some sort.
     
    zid and unlikelyspiderperson like this.