Hype is a hard thing to quantify. |Part will depend on if it's rtuly warranted by the quality of the product, versus being the "next great thing" by whoever, and limits etc. I don't do a lot of chasing white whales - there's only a couple releases I go to at this point, down from numbers I don't want to talk about. Same with drops to stores - I won;t chase them all over town, but I have my couple places I go to, if they have it, great, if now, oh well. And sometimes I won't even bother with it, even if it's there, I've had them, and I'll let someone else have it. Truth is, for almost every highly rated beer that you have to chase down, there's another that's 95% as good sitting on a shelf nearby. There are a few releases that are as much about the party and event as the beer - Dark Lord Day, for instance. |I wasn't paying attention this year, but if it does get back to how it was 'before,' |I wouldn't mind going again. I was there some time ago, though it was because I was in the area already that weekend, and decided to give a shot to get tickets. If I didn't, it wouldn't have been a huge deal. I don;t know that I'd make an express trip JUST for it, though.