Pabst Blue Ribbon Hard Coffee

Discussion in 'Beer News & Releases' started by Brent212, Apr 23, 2019.

  1. Brent212

    Brent212 Initiate (138) Jan 13, 2014 California
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  2. GetMeAnIPA

    GetMeAnIPA Zealot (599) Mar 28, 2009 California

    Real milk? That sounds like a bad idea.
     
  3. gopens44

    gopens44 Poo-Bah (2,021) Aug 9, 2010 Virginia
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    If its a hard coffee drink that they are calling "beer", i,e, "malt beverage" in order to ease it into markets than maybe it's going to qualify as a beer as convincingly as Zima. Personally, I think as a coffee lover and lover of alcohol in coffee, I'd be down to try it if its it's literally going to be a hard coffee. If it's a beer, perhaps a cream ale with coffee and lactose, than I guess it would qualify as a beer. As for trying it, my bar is set pretty high at Regular Coffee from Carton brewing. Anything less is just disappointing.
     
  4. thesherrybomber

    thesherrybomber Initiate (140) Jun 13, 2017 California
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  5. bbtkd

    bbtkd Poo-Bah (2,730) Sep 20, 2015 South Dakota
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    I'll try it if I hear everyone raving about it :wink:
     
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  6. jesskidden

    jesskidden Poo-Bah (1,850) Aug 10, 2005 New Jersey
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    "Craft" breweries dump all sorts of stuff into the brew kettle and fermentation tanks and it's considered both "beer" and "innovative". Why would adding milk (a "wholesome product suitable for human food consumption" - see below) disqualify it? It obviously meets the TTB requirements for being labeled a "malt beverage":

     
  7. ecpho

    ecpho Aspirant (246) Mar 28, 2011 New York

    People in parts of Brooklyn might even wait in line overnight for something like this if it was a trendy brewery collaboration.
     
  8. Prince_Casual

    Prince_Casual Disciple (327) Nov 3, 2012 District of Columbia
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    Shelf stable/ aseptic milk is not so popular in the USA but in Europe it's quite common. It's highly pasteurized (loses a lot of the 'good' parts of drinking milk) and has a long life until it's opened (kind of like beer actually!).
     
  9. muck1979

    muck1979 Initiate (65) Jul 3, 2005 Minnesota

    Neenah, Wisconsin?
     
  10. AZBeerDude72

    AZBeerDude72 Poo-Bah (1,792) Jun 10, 2016 Arizona
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  11. GetMeAnIPA

    GetMeAnIPA Zealot (599) Mar 28, 2009 California

    Thanks for the info. I assumed they wouldn’t use pasteurized milk and risk people getting rotten milk. Just the use of actual milk doesn’t sound good to me. Just sounds gross unless this has no resemblance of beer and is purely just hard coffee.
     
  12. jesskidden

    jesskidden Poo-Bah (1,850) Aug 10, 2005 New Jersey
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    Horseshoe Beverage Company, LLC
    590 ENTERPRISE DR
    Neenah, WI 54956
    https://www.postcrescent.com/story/...ny-buys-former-plexus-plant-neenah/428088001/
     
  13. dcotom

    dcotom Poo-Bah (2,267) Aug 4, 2014 Iowa
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    Hard pass. This is going to take up already limited shelf space that could have been used for actual beer. (I'm reasonably certain this won't be shelved with the fifty million other coffee drinks out there.)
     
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  14. DarkDragon999

    DarkDragon999 Aspirant (243) Feb 13, 2013 Rhode Island

    Anyone notice the 11 oz can ? Whats the point of skimping out on an ounce ?
     
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  15. jesskidden

    jesskidden Poo-Bah (1,850) Aug 10, 2005 New Jersey
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    Yeah, but for how long? Is there a new or even a "revived" Pabst-owned brand that's been successful for more than a year or 2?

    Pabst now sells less than 40% of the beer they did in 1999 when they bought most of the extensive Heileman/Stroh brand portfolio:

    1999 - 13.4M bbl.
    2017 - 5M bbl.

    ...and industry estimates suggest that Boston Beer Co. will soon pass them to become the 3rd largest US brewer, using BBC's actual total barrelage (beer plus FMBs, tea, seltzer, cider) not the phony "beer only" barrelage used by the Brewers Association.
     
    #15 jesskidden, Apr 24, 2019
    Last edited: Apr 24, 2019
  16. dcotom

    dcotom Poo-Bah (2,267) Aug 4, 2014 Iowa
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    $$$. The answer is always $$$.
    #cynic
     
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  17. jesskidden

    jesskidden Poo-Bah (1,850) Aug 10, 2005 New Jersey
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    A quick Google of other canned/bottled coffee drinks shows they come in all sorts of odd sizes. Could be that's the size canning line Horseshoe operates?

    The contract brewer, Horseshoe Beverages, puts out their own coffee-flavored malt beverage - note the odd size bottle and the rear label's "refrigerate after opening/two day" limit warning:
    [​IMG]
     
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  18. Bitterbill

    Bitterbill Poo-Bah (6,829) Sep 14, 2002 Wyoming
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    Yeah, makes no sense to me either. Isn't it gonna cost them more for non standard sized packaging?
     
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  19. Alefflicted

    Alefflicted Initiate (85) Dec 2, 2017 Minnesota

    Yeah I think I'll pass on bringing this into the store. Seem's like a waste of shelf space to me.
     
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  20. MistaRyte

    MistaRyte Devotee (498) Jan 14, 2008 Virginia
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    I've seen those Strawberry Natty empties around ODU... sure, coffee PBR, what can go wrong (college kid caffeine rages and knocks over every garbage can on the block)
     
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  21. Harrison8

    Harrison8 Poo-Bah (3,603) Dec 6, 2015 Missouri
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    Perhaps it's due to the lack of carbonation, as the other beverages Google shows in 11oz cans are non-carbonated. Cans produced for iced coffee/non-carbonated beverages don't have to withstand the outward pressure that a carbonated beer/soda produces, meaning they could be saving money on less dense, well-constructed cans.

    It's also possible they are using metric 11.2oz cans and filling them to 11oz.

    All $$$ related.
     
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  22. Buckeye55

    Buckeye55 Poo-Bah (6,321) Jan 11, 2019 North Carolina
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    Just doesn't sound appealing to start with. But when I see PBR, it becomes downright disgusting.
     
  23. FatBoyGotSwagger

    FatBoyGotSwagger Meyvn (1,363) Apr 4, 2009 Pennsylvania

    This is out on the wild picked some up today.
     
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  24. Lesak87

    Lesak87 Initiate (59) Mar 26, 2015 New Jersey

    I just tried this at my local bar.

    Definitely not a beer. No carbonation. This is more like alcoholic Yoo-hoo with the slightest hint of some kind of roasted coffee note. It is sweet and exactly what it says it is. I haven’t had Yoo-hoo in forever so this felt like a nostalgic trip back to the past. But with alcohol because I’m 32 now.

    I thought it was a fun drinkIng experience as a one-off almost in the same category as Not Your Father’s Root Beer when it was all the rage several years ago. However, I feel bad for anybody looking to get trashed on this stuff as I’ll bet anything it leads to the mother of all hangovers. Not going to lie, I was more excited to try this over another faceless NEIPA that will just get lost in the sauce.

    On a personal note, I could sense my two grandfathers rolling in their graves with each sip.
     
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  25. FatBoyGotSwagger

    FatBoyGotSwagger Meyvn (1,363) Apr 4, 2009 Pennsylvania

    I do agree with this and almost every word of your post. The can does say Malt Beverage with Natural and Artificial Flavors. Contains Milk. So at the start of the blending/brewing process it was beer.
     
  26. Brent212

    Brent212 Initiate (138) Jan 13, 2014 California
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    You had me at Yoo-hoo.
     
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  27. oldbean

    oldbean Disciple (343) Jun 30, 2005 Massachusetts

    It sounded like a bad idea before the milk part to be honest.

    That sure came and went, huh?
     
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  28. DISKORD

    DISKORD Disciple (344) Feb 28, 2017 North Carolina

    This is not a beer! This thread needs to be deleted or locked.
     
  29. bbtkd

    bbtkd Poo-Bah (2,730) Sep 20, 2015 South Dakota
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    I thought BeerAdvocate was expanding horizons to include some fringe drinks that are beer adjacent.
     
  30. mybeerbuzz

    mybeerbuzz Initiate (90) Mar 31, 2008 Pennsylvania

    It was approved as a "malt beverage." The press release clouds that a bit but in the end it is a FMB. I guess you can decide if it's a "beer" or not for yourself. I've tasted it and I'd agree with the YooHoo characterization. I'm not a coffee fan and I used to be a YooHoo fan, so I'd say it's more like a slightly coffee-bitter YooHoo to me.
     
  31. rypkr

    rypkr Champion (867) Nov 19, 2011 Pennsylvania
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    It's not beer but its excellent.
     
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  32. Beer_Stan

    Beer_Stan Initiate (121) Mar 15, 2014 California
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    Or moved to the Society Member's private posts where non beer related things are discussed at large.
    :beers:
     
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  33. Hoppedelic

    Hoppedelic Devotee (438) Dec 6, 2010 California
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    Might be good after lunch with a habanos.
     
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  34. Raime

    Raime Meyvn (1,299) Jun 4, 2012 Greenland

    Yoohoo?

    * hands over beer man card *

    Brb, off to stand in line for it.
     
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  35. Claude-Irishman

    Claude-Irishman Crusader (752) Jun 4, 2015 New Jersey
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  36. Claude-Irishman

    Claude-Irishman Crusader (752) Jun 4, 2015 New Jersey
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    It is not beer according to the German purity law Reinheitsgebot act, there a a lot of " brewer's" pushing the limit,envelope. Any beer with coffee would not be considered beer. That would take hundreds of beers off the list of being beer-
     
  37. thesherrybomber

    thesherrybomber Initiate (140) Jun 13, 2017 California
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    That might be an improvement...
     
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  38. Claude-Irishman

    Claude-Irishman Crusader (752) Jun 4, 2015 New Jersey
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    Just cracked a can of Pabst hard coffee. No carbonation , tastes like Yoo Hoo- This beverage is not listed on Beer Advocate- Very weird. No alcohol hint.
     
  39. Claude-Irishman

    Claude-Irishman Crusader (752) Jun 4, 2015 New Jersey
    Society

    I have to agree with you after trying this. There are no hops, no carbonation, nothing remotely familiar with beer except alcohol. Taste like a Starbucks latte or a Yoo hoo.
     
  40. Saylor

    Saylor Initiate (137) May 19, 2019 Pennsylvania
    Trader

    Read all comments above. Had to try it out. I’m not a daily coffee drinker but this is delicious. Definitely not a beer, more of an iced coffee w alcohol that you can’t taste.