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Release Paulaner Hefe-Weizen Gets Canned

Discussion in 'Beer News & Releases' started by Todd, Jun 26, 2012.

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  1. Todd

    Todd Founder (5,527) Aug 23, 1996 California
    Staff Subscriber

    Authentic Wheat Beer in a Can Raises the Bar for Summer Events

    LITTLETON, Colo…There may be just one thing that would make Paulaner Hefe-Weizen more popular among discerning lovers of imported beer: More of it. In more places. And in cans.

    With Paulaner Hefe-Weizen now available in 11.2 oz cans, aficionados can enjoy this refreshing brew at all their favorite summer venues, just as it has been part of German outdoor biergartens for over a century. No longer do fans of quality import beers have to settle for mediocre brews at picnics, outdoor concerts and barbeques. The lightweight can makes it easy to travel with an authentic Bavarian-style wheat beer on the boat, at the golf course, on the trails or at the campsite – any place where glass bottles are not an option.

    Paulaner has taken old traditions and new technology to make its much-loved traditional Hefe-Weizen easy to carry in cans that are light and unbreakable – and don’t change the flavor of the beer. Cans protect the beer from the negative effects of UV light and oxygen, preserving the fresh, effervescent flavor in the outdoors.

    Serious beer drinkers can also feel good about environmentally friendly cans that are easier to recycle than glass, making it possible for 40 percent of all beer cans to be made from recycled aluminum.

    The authentic, original Bavarian wheat beer, Paulaner Hefe-Weizen is 65 percent wheat, 35 percent two-row barley. With its delightful Hallertau Hop nose, naturally cloudy, deep tones of gold, lively effervescence, and big spike of banana, Paulaner Hefe-Weizen is always refreshing.

    Paulaner Hefe-Weizen is now available in 11.2 oz cans, packed in a unique full-color shrink-wrapped 8-pack. Because of the lighter weight of the cans, the costs for shipping are lower – a savings of $1 per pack that is passed directly to the consumer. It’s priced about the same as the Paulaner 6-pack bottles, making this beer a savvy choice for discriminating cost-conscious beer drinkers all summer long.

    Paulaner HP USA, purveyor of the world’s finest beers, is headquartered in Littleton, Colo., and imports Paulaner, Hacker-Pschorr, Fuller’s, O’Hara’s Irish Stout, Fruli, Birra Dolomiti and Dixie beers and Vigna Dogarina and Cavallina wines. This list of fine imports is now available throughout the United States at upscale, on-premise establishments. For more information about Paulaner HP USA visit http://www.paulanerhpusa.com

  2. crusian

    crusian Crusader (738) May 14, 2010 Oregon
    Beer Trader

    Guess this never made it to the US in cans before? I like the 16 oz cans from Europe!
  3. Domingo

    Domingo Poo-Bah (2,226) Apr 23, 2005 Colorado
    Subscriber Beer Trader

    These were on the shelf last year, too. They look pretty much just like that 1/2L can, only shorter.
    It might be a placebo effect kind of thing, but they tasted a little "off" last year. Not sure what/how/why, but they weren't as good as the bottled or draft versions...and normally I'm a huge can fan, too.
  4. yemenmocha

    yemenmocha Poo-Bah (2,459) Jun 18, 2002 Arizona

    Cans are here in AZ already. Came in 8 packs of little 11.x ounces each.
  5. crusian

    crusian Crusader (738) May 14, 2010 Oregon
    Beer Trader

    european cans tasted great. might be the whole, I'm in Europe thing, so everything "tastes" better...
  6. steveh

    steveh Poo-Bah (1,953) Oct 8, 2003 Illinois

    Hey, where's the lemon?

  7. lucas1801

    lucas1801 Initiate (0) Apr 5, 2012 Massachusetts

    They were out last year as mentioned, also they are 8 packs for about $10 so not a bad deal.
  8. JEdmund

    JEdmund Initiate (0) Oct 23, 2006 Kansas

    What's up with the size? A Europe thing at .3L? I'd prefer them come in the 16 oz/.5L size as that's about the perfect amount. Still, 8-pack's kind of cool.
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