PBR Is Hiding Easter Kegs in Cities Around the U.S.

I'm gullible; I believe that. But I'm not driving to Milwaukee to join in on the fun.

 

Some poor bastards are actually gonna "win" this......

 

Slap a Hamm's label on it and watch people go wild!

 

Not for PBR @ least.

 

Sounds like some good-hearted fun!

Tampa isn't that far, but I'm not heading over there, already have plans.

 

Wait. I'm confused. The video mostly refers to the kegs being filled with beer, but then they say it's filled with PBR. So which is it? PBR, or beer?

Oh, and the temp today is in the 70s here in Maryland. I'm guessing similar in Philly and warmer in Tampa. So, we're hunting for warm PBR? FUN!

 

Sounds like a legal nightmare to me, but what do i know. What if a group of 18 year olds finds it?

 

I doubt the kegs in the wild are actually filled with beer. If you find one they'll probably give you one that's actually loaded. Terms and conditions apply™

 

Another BA thread which has turned into a slam the AAL thread.

Time to make some

Cheers!

P.S. My buddy John (another John, not John_M) would be thrilled to find the keg. His 'motto' is that the best beer in the world is free beer!

 

Could you imagine actual and full kegs hidden in the wild. Imagine finding one in a tree! Who’s got a machinery to bring that down. My thought is something is given to redeem a keg later.

 

Interestingly (ah, maybe not) except for Phila., the original Pabst Brewing Co. operated breweries in the other 3 cities.

Milwaukee, of course - although when they closed the flagship brewery in the mid-90s, they left the city with a negative view of the company since they used a loophole in the union contract to screw hundreds of retirees and near-retirees. Two decades earlier Pabst in the 1970s had a 47% share of the Wisconsin market - after the closure - eh, not so much.

Portland (assuming Oregon) - Pabst bought their last (pre-craft) brewery, Blitz-Weinhard, in 1979, only to lose it a few years later when Heileman bought Pabst, kept a bunch of hot brands and breweries, and spun-off a new Pabst Brewing Co.

Tampa - After Stroh purchase Schlitz, the Feds wanted them to divest some of the breweries they got with the purchase. They closed Detroit, leaving them without a brewery in the mid-West.

Soon after, the above Heileman/Pabst deal went down, leaving Pabst with no breweries in the South (Heileman kept the most modern Pabst Brewing in Pabst, GA, oops, make that Perry, Georgia.)

Pabst wound up with two breweries in the mid-West (Milwaukee and the former St. Paul Theo. Hamm facility) more capacity than they needed.

So, Stroh and Pabst "traded" breweries, Tampa for St. Paul. "Just like baseball players" went the joke in the business press.

A few years later, as Pabst's barrelage continued to fall and they began to rely on Heileman for contract brewing for more of their barrelage, they sold Tampa back to Stroh.

MARKETING DIVE article:

Yeah, the winner will likely have to put down the deposit on the keg, too, so no free "renovations" for the homebrewer.

 

We're not slamming AALs, we're slamming this marketing device. Since "the cool kids" that brought Peeber their resurgence back in the '00s have moved on to seltzers, ciders, craft cocktails, and hell, even Hamm's, Peeber gotta do things like this for attention.

It's a pretty lame game, IMHO.

 

But it got people 'talking' about it so....?

Cheers!

 

And, no doubt all those so very valuable clicks as folks go looking for the clues to find their free beer.

 

Headline tomorrow:
Child killed by keg that fell out of tree.

 

PBR's media campaigns could do worse. Imagine if they told us to eat a$$ if we took a month off from drinking?

 

I'm not going to go to the Pabst website to figure out the particulars, or to Phila. to look for kegs. I suppose there is air in the keg. The various liquor boards might have issues with full kegs randomly distributed. Do you win the empty painted keg, and/or the beer equivalent of a keg? If the empty keg, will it be serviceable, or is it one they retrieved from their recycle bin?