PBR Is Hiding Easter Kegs in Cities Around the U.S.

Discussion in 'Beer News & Releases' started by dcotom, Apr 16, 2022.

  1. dcotom

    dcotom Poo-Bah (2,880) Aug 4, 2014 Iowa
    Society Trader

    April Fools' Month just keeps on giving!

    [​IMG]
    https://www.thrillist.com/news/nation/pbr-easter-keg-hunt
     
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  2. PapaGoose03

    PapaGoose03 Poo-Bah (3,475) May 30, 2005 Michigan
    Society

    I'm gullible; I believe that. But I'm not driving to Milwaukee to join in on the fun. :grin:
     
  3. Todd

    Todd Founder (6,632) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader

    Here's the video:

     
  4. Todd

    Todd Founder (6,632) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader

    Just dropped on PBR's social:
    Clues are being dropped for each city too.
     
  5. BBThunderbolt

    BBThunderbolt Poo-Bah (9,724) Sep 24, 2007 Kiribati
    Society Trader

    Some poor bastards are actually gonna "win" this......
     
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  6. Bitterbill

    Bitterbill Poo-Bah (8,045) Sep 14, 2002 Wyoming
    Society

    Slap a Hamm's label on it and watch people go wild! :wink:
     
  7. Peach63

    Peach63 Meyvn (1,070) Jul 17, 2019 New York
    Society Trader

    Not for PBR @ least. :nauseated_face::smile:
     
  8. beerjerk666

    beerjerk666 Poo-Bah (3,213) Aug 22, 2010 Florida
    Society Trader

    Sounds like some good-hearted fun!

    Tampa isn't that far, but I'm not heading over there, already have plans.
     
  9. hplevy

    hplevy Initiate (94) Jun 29, 2009 Maryland

    Wait. I'm confused. The video mostly refers to the kegs being filled with beer, but then they say it's filled with PBR. So which is it? PBR, or beer?

    Oh, and the temp today is in the 70s here in Maryland. I'm guessing similar in Philly and warmer in Tampa. So, we're hunting for warm PBR? FUN!
     
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  10. jageraholic

    jageraholic Disciple (344) Sep 16, 2009 Massachusetts
    Trader

    Sounds like a legal nightmare to me, but what do i know. What if a group of 18 year olds finds it?
     
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  11. AccipiterofBeer

    AccipiterofBeer Devotee (499) Nov 28, 2016 New York

    I doubt the kegs in the wild are actually filled with beer. If you find one they'll probably give you one that's actually loaded. Terms and conditions apply™
     
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  12. JackHorzempa

    JackHorzempa Poo-Bah (5,429) Dec 15, 2005 Pennsylvania
    Society

    Another BA thread which has turned into a slam the AAL thread.

    Time to make some :popcorn:

    Cheers!

    P.S. My buddy John (another John, not John_M) would be thrilled to find the keg. His 'motto' is that the best beer in the world is free beer! :beers:
     
    Rug, Roguer, BigIronH and 4 others like this.
  13. GetMeAnIPA

    GetMeAnIPA Crusader (726) Mar 28, 2009 California

    Could you imagine actual and full kegs hidden in the wild. Imagine finding one in a tree! Who’s got a machinery to bring that down. My thought is something is given to redeem a keg later.
     
  14. jesskidden

    jesskidden Poo-Bah (2,426) Aug 10, 2005 New Jersey
    Society Trader

    Interestingly (ah, maybe not) except for Phila., the original Pabst Brewing Co. operated breweries in the other 3 cities.

    Milwaukee
    , of course - although when they closed the flagship brewery in the mid-90s, they left the city with a negative view of the company since they used a loophole in the union contract to screw hundreds of retirees and near-retirees. Two decades earlier Pabst in the 1970s had a 47% share of the Wisconsin market - after the closure - eh, not so much.

    Portland (assuming Oregon) - Pabst bought their last (pre-craft) brewery, Blitz-Weinhard, in 1979, only to lose it a few years later when Heileman bought Pabst, kept a bunch of hot brands and breweries, and spun-off a new Pabst Brewing Co.

    Tampa - After Stroh purchase Schlitz, the Feds wanted them to divest some of the breweries they got with the purchase. They closed Detroit, leaving them without a brewery in the mid-West.

    Soon after, the above Heileman/Pabst deal went down, leaving Pabst with no breweries in the South (Heileman kept the most modern Pabst Brewing in Pabst, GA, oops, make that Perry, Georgia.)

    Pabst wound up with two breweries in the mid-West (Milwaukee and the former St. Paul Theo. Hamm facility) more capacity than they needed.

    So, Stroh and Pabst "traded" breweries, Tampa for St. Paul. "Just like baseball players" went the joke in the business press.

    A few years later, as Pabst's barrelage continued to fall and they began to rely on Heileman for contract brewing for more of their barrelage, they sold Tampa back to Stroh.

    MARKETING DIVE article:
    Yeah, the winner will likely have to put down the deposit on the keg, too, so no free "renovations" for the homebrewer.
     
  15. BBThunderbolt

    BBThunderbolt Poo-Bah (9,724) Sep 24, 2007 Kiribati
    Society Trader

    We're not slamming AALs, we're slamming this marketing device. Since "the cool kids" that brought Peeber their resurgence back in the '00s have moved on to seltzers, ciders, craft cocktails, and hell, even Hamm's, Peeber gotta do things like this for attention.

    It's a pretty lame game, IMHO.
     
    Squire likes this.
  16. JackHorzempa

    JackHorzempa Poo-Bah (5,429) Dec 15, 2005 Pennsylvania
    Society

    But it got people 'talking' about it so....? :wink:

    Cheers!
     
  17. BBThunderbolt

    BBThunderbolt Poo-Bah (9,724) Sep 24, 2007 Kiribati
    Society Trader

    And, no doubt all those so very valuable clicks as folks go looking for the clues to find their free beer.
     
  18. bret27

    bret27 Poo-Bah (1,970) Mar 10, 2009 California
    Society Trader

    Headline tomorrow:
    Child killed by keg that fell out of tree.
     
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  19. DavetotheB

    DavetotheB Meyvn (1,102) Sep 30, 2017 Pennsylvania

    PBR's media campaigns could do worse. Imagine if they told us to eat a$$ if we took a month off from drinking?
     
  20. moodenba

    moodenba Zealot (552) Feb 2, 2015 New York

    I'm not going to go to the Pabst website to figure out the particulars, or to Phila. to look for kegs. I suppose there is air in the keg. The various liquor boards might have issues with full kegs randomly distributed. Do you win the empty painted keg, and/or the beer equivalent of a keg? If the empty keg, will it be serviceable, or is it one they retrieved from their recycle bin?
     
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  21. Steve_Studnuts

    Steve_Studnuts Defender (659) Apr 21, 2015 Pennsylvania

    I believe its the beer equivalent.
     
    moodenba likes this.
  22. Sludgeman

    Sludgeman Poo-Bah (2,527) Aug 17, 2012 District of Columbia
    Society Trader

    Personally, I’d love to have a Easter egg painted keg. I’d hide it in the backyard with the eggs and invite over both my friends and their kids. Some kid would find the keg - “Hey dad look what I found in your friends backyard!” Then the kids would eat candy and the adults would open the beer fridge and everyone would be happy.
     
  23. HouseofWortship

    HouseofWortship Meyvn (1,322) May 3, 2016 Illinois
    Society Trader

    And you thought the Easter Bunny was scary, wait until you see who puts the kegs in the trees
     
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  24. Sandis

    Sandis Aspirant (288) Jun 18, 2018 Minnesota
    Trader

    I hope everyone that partakes has an excellent time. But wow, PBR…
     
    BBThunderbolt likes this.
  25. Blueribbon666

    Blueribbon666 Zealot (521) Jul 4, 2008 Ohio

    Sounds like the makings of Super Bad 2, which is a perfect title for the warmth of the blue ribbon devil keg perched up in a forked tree.
     
  26. Blueribbon666

    Blueribbon666 Zealot (521) Jul 4, 2008 Ohio

    Survival of the fittest...where were the parents...the usual anti social media spectrum.
     
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  27. Blueribbon666

    Blueribbon666 Zealot (521) Jul 4, 2008 Ohio

    This is like geocaching for rush week ...every frat for themselves:wink:
     
    Peach63 likes this.
  28. BBThunderbolt

    BBThunderbolt Poo-Bah (9,724) Sep 24, 2007 Kiribati
    Society Trader

    Tha Easter Wookie?
     
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  29. Blueribbon666

    Blueribbon666 Zealot (521) Jul 4, 2008 Ohio

    They should do a mossy oak old Milwaukee keg contest where they stash it up in a random deer blind...four locations, four teams each team led by one of the guys from Moonshiners as guides into the wilderness. Team Tickle, Team Digger etc
     
  30. Jaycase

    Jaycase Poo-Bah (1,812) Jan 13, 2007 Illinois
    Society Trader

    [​IMG]
     
  31. Rollmeaway2loadout

    Rollmeaway2loadout Disciple (328) Jan 30, 2016 Illinois

    Glad to see PBR bringing some fun to the Easter holiday. The PBR Easter Kegg Hunt has adult beer drinkers having their own type of Easter egg hunt. The nine winners will receive the empty painted keg and a 150.00 beer gift card. There is a note in the rules that states if there in a tie in a city a trivia question will be used to declare a winner. 2023 is the year of the rabbit. Could a rabbit/ bunny themed craft beer event or advent calendar happen ?
     
    #31 Rollmeaway2loadout, Apr 17, 2022
    Last edited: Apr 17, 2022
    Rug and ChicagoJ like this.
  32. GetMeAnIPA

    GetMeAnIPA Crusader (726) Mar 28, 2009 California

    I could get into that!
     
  33. BBThunderbolt

    BBThunderbolt Poo-Bah (9,724) Sep 24, 2007 Kiribati
    Society Trader

    Where are the Ramadan kegs hidden?
     
  34. Squire

    Squire Poo-Bah (2,735) Jul 16, 2015 Mississippi
    Society Trader

    I expect they will sell it to a local frat house.
     
  35. HouseofWortship

    HouseofWortship Meyvn (1,322) May 3, 2016 Illinois
    Society Trader

    After sunset in a Ramada?
     
  36. bbtkd

    bbtkd Poo-Bah (14,079) Sep 20, 2015 South Dakota
    Society Trader

    Now if we could talk Toppling Goliath into doing the same a with a keg or two of KBBS and Assassin.... :whale:
     
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  37. ShawnoftheD3ad

    ShawnoftheD3ad Aspirant (266) Mar 20, 2016 Illinois
    Trader

    The guy who finds it in Milwaukee will be wearing a trucker hat.
    Spidey sense tingling…
     
  38. jesskidden

    jesskidden Poo-Bah (2,426) Aug 10, 2005 New Jersey
    Society Trader

    Ironically or because he drives a truck?
     
  39. ShawnoftheD3ad

    ShawnoftheD3ad Aspirant (266) Mar 20, 2016 Illinois
    Trader

    Both?
     
  40. jesskidden

    jesskidden Poo-Bah (2,426) Aug 10, 2005 New Jersey
    Society Trader

    Yeah, given the supposed "labor shortage", it could happen.