Sounds like some good-hearted fun! Tampa isn't that far, but I'm not heading over there, already have plans.
Wait. I'm confused. The video mostly refers to the kegs being filled with beer, but then they say it's filled with PBR. So which is it? PBR, or beer? Oh, and the temp today is in the 70s here in Maryland. I'm guessing similar in Philly and warmer in Tampa. So, we're hunting for warm PBR? FUN!
I doubt the kegs in the wild are actually filled with beer. If you find one they'll probably give you one that's actually loaded. Terms and conditions apply™
Another BA thread which has turned into a slam the AAL thread. Time to make some Cheers! P.S. My buddy John (another John, not John_M) would be thrilled to find the keg. His 'motto' is that the best beer in the world is free beer!
Could you imagine actual and full kegs hidden in the wild. Imagine finding one in a tree! Who’s got a machinery to bring that down. My thought is something is given to redeem a keg later.
Interestingly (ah, maybe not) except for Phila., the original Pabst Brewing Co. operated breweries in the other 3 cities. Milwaukee, of course - although when they closed the flagship brewery in the mid-90s, they left the city with a negative view of the company since they used a loophole in the union contract to screw hundreds of retirees and near-retirees. Two decades earlier Pabst in the 1970s had a 47% share of the Wisconsin market - after the closure - eh, not so much. Portland (assuming Oregon) - Pabst bought their last (pre-craft) brewery, Blitz-Weinhard, in 1979, only to lose it a few years later when Heileman bought Pabst, kept a bunch of hot brands and breweries, and spun-off a new Pabst Brewing Co. Tampa - After Stroh purchase Schlitz, the Feds wanted them to divest some of the breweries they got with the purchase. They closed Detroit, leaving them without a brewery in the mid-West. Soon after, the above Heileman/Pabst deal went down, leaving Pabst with no breweries in the South (Heileman kept the most modern Pabst Brewing in Pabst, GA, oops, make that Perry, Georgia.) Pabst wound up with two breweries in the mid-West (Milwaukee and the former St. Paul Theo. Hamm facility) more capacity than they needed. So, Stroh and Pabst "traded" breweries, Tampa for St. Paul. "Just like baseball players" went the joke in the business press. A few years later, as Pabst's barrelage continued to fall and they began to rely on Heileman for contract brewing for more of their barrelage, they sold Tampa back to Stroh. MARKETING DIVE article: Yeah, the winner will likely have to put down the deposit on the keg, too, so no free "renovations" for the homebrewer.
We're not slamming AALs, we're slamming this marketing device. Since "the cool kids" that brought Peeber their resurgence back in the '00s have moved on to seltzers, ciders, craft cocktails, and hell, even Hamm's, Peeber gotta do things like this for attention. It's a pretty lame game, IMHO.
And, no doubt all those so very valuable clicks as folks go looking for the clues to find their free beer.
PBR's media campaigns could do worse. Imagine if they told us to eat a$$ if we took a month off from drinking?
I'm not going to go to the Pabst website to figure out the particulars, or to Phila. to look for kegs. I suppose there is air in the keg. The various liquor boards might have issues with full kegs randomly distributed. Do you win the empty painted keg, and/or the beer equivalent of a keg? If the empty keg, will it be serviceable, or is it one they retrieved from their recycle bin?
Personally, I’d love to have a Easter egg painted keg. I’d hide it in the backyard with the eggs and invite over both my friends and their kids. Some kid would find the keg - “Hey dad look what I found in your friends backyard!” Then the kids would eat candy and the adults would open the beer fridge and everyone would be happy.
Sounds like the makings of Super Bad 2, which is a perfect title for the warmth of the blue ribbon devil keg perched up in a forked tree.
They should do a mossy oak old Milwaukee keg contest where they stash it up in a random deer blind...four locations, four teams each team led by one of the guys from Moonshiners as guides into the wilderness. Team Tickle, Team Digger etc
Glad to see PBR bringing some fun to the Easter holiday. The PBR Easter Kegg Hunt has adult beer drinkers having their own type of Easter egg hunt. The nine winners will receive the empty painted keg and a 150.00 beer gift card. There is a note in the rules that states if there in a tie in a city a trivia question will be used to declare a winner. 2023 is the year of the rabbit. Could a rabbit/ bunny themed craft beer event or advent calendar happen ?
Now if we could talk Toppling Goliath into doing the same a with a keg or two of KBBS and Assassin....
