The WIDELY-read NFL reporter Peter King has a weekly spot in his column he calls "Beernerdness," which many of you may have already read. He's usually pretty tame in his drinking but this week: http://sportsillustrated.cnn.com/2012/writers/peter_king/04/22/mmqb/2.html He mentions Ayinger Weisse, Heady Topper (!) and Fluffy White Rabbits. That's a pretty big shout-out, particularly for the Alchemist and Pretty Things (although he doesn't mention that brewery by name); this isn't a beer blogger, he's probably the most widely read football columnist in the world. FWIW. Just another sign of the rising popularity of craft beer. Last week the school where I teach had multiple cases of Lagunitas IPA stacked up in the office for their upcoming party, and I overheard 2 sorority-types talking about Anchor Summer Ale on the bus as well.