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News Pilsner Urquell Launches Major Freshness Initiative Campaign

Discussion in 'Beer News & Releases' started by Jason, Jul 12, 2012.

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  1. jesskidden

    jesskidden Meyvn (1,287) Aug 10, 2005 New Jersey

    Well, that's a nice surprise - 2 "free" bottles of Pilsner Urquell you didn't expect. Better than any Crackerjack prize I ever got.
    Bitterbill and Spikester like this.
  2. Bitterbill

    Bitterbill Poo-Bah (5,219) Sep 14, 2002 Wyoming
    Supporter Beer Trader

    The old sixers used to sell at +$9 so when I saw the express cold ones for $8 something, I just assumed. The old adage goes, assume and you make an ass out of u and me.:wink:
  3. steveh

    steveh Poo-Bah (1,958) Oct 8, 2003 Illinois

    So I hope this will make BB happy in some way -- I picked up a nice 12 pack of Urquell ($12 sale) -- new packaging with the cool "Express Shipping" tag-line, from the beer cooler -- and yes, best by Apr 18 2013.

    And what d'ya know... pretty much the same evaluation that I gave that nasty, stale old can above.

    About the only difference I might add is a crisper, more prominent hop character (Saaz is so good). But the malts and that mild diacetyl are still there -- oh yeah, and no skunk! Then again, I haven't had a skunky Urquell in a very long time.

    To my nose the hop aroma is more herbal, even more woody, than I recall in the past. A result of a fresher, better handled beer? Probably.

    My vote on the new system is positive -- at this stage. Ask me again when I grab the next 12 pack and it's somewhat close to or out-of-date and may not have been kept cold the whole time.
  4. Bitterbill

    Bitterbill Poo-Bah (5,219) Sep 14, 2002 Wyoming
    Supporter Beer Trader

    To be short and sweet, if you liked it, I'm happy. I'll definitely be buying more though I wish I'd see $12 12 packs here.
  5. Redrover

    Redrover Poo-Bah (3,012) Jan 18, 2003 Illinois

    I picked-up a 4 pack of cans today at the new Marino's Market in Elmhurst, IL $4.49 was hard to pass up.

    Bought cold (and consumed cold...) I thought they were very tasty. Given the recent hot humid weather, I was really in the mood for a decent pilsner and it hit the spot.
    I hope this is a successful campaign for them and other European brewers follow suit
  6. Spikester

    Spikester Poo-Bah (1,749) Jul 14, 2007 Oregon

    Picked up a 4 pack of "express shipped cold" cans this evening. Best by date of Jan 18, 2014. So if 9 months is the best by interval then it was brewed or canned April 18, 2013. My impression is this is a better beer than the older cans and has more flavor depth and richness in both hops and malts. Very nice beer.
  7. DallasAlice

    DallasAlice Initiate (0) Jul 9, 2013 Texas

    All Pilsner Urquell comes to the US pasteurized, kegs included. If they ship cold it should stay cold, better to have it shipped hot pasteurized(stabilized) than to leave it out at 80F once its already been refrig'ed. Also the house character has diminished to a faint whisp as once Miller got ahold of them they doubled the brewing output by installing stainless steel equipment(see BASS). So the only really noble beer is the unfiltered and oaked output that goes to the local bars. If they are going to ship it cold, why not ship it unpasteurized?
    Another one bites the dust !
    JackHorzempa likes this.
  8. JackHorzempa

    JackHorzempa Poo-Bah (3,057) Dec 15, 2005 Pennsylvania

    "If they are going to ship it cold, why not ship it unpasteurized?" Exactly!

  9. jesskidden

    jesskidden Meyvn (1,287) Aug 10, 2005 New Jersey

    • (Pilsner Urquell)... is reduced in character since the wooden fermenters and largering vessels were replaced by stainless steel." --- M. Jackson, S&S Pocket Guide to Beer, 5th Ed., 1996
    BeerBob, MNAle, Vav and 3 others like this.
  10. stevenc1311

    stevenc1311 Initiate (0) Oct 20, 2007 Georgia

    I've bought 3 six packs over the last couple of months, from two different stores (two supermarkets). The beer had been sitting in the cooler, not on the floor, and all 3 six packs were about 2 to 3 months from reaching the sell by date . I started drinking it probably 20 - 25 years ago and I'll agree it doesn't have all of the flavor it once did, but I still think it's one of the better pilsners.
    TongoRad and herrburgess like this.
  11. TongoRad

    TongoRad Poo-Bah (2,028) Jun 3, 2004 New Jersey
    Supporter Beer Trader

    Yeah- the malt quality seems lighter. It comes across as being more neutral, sort of 'International Style' (if I may coin a term- meaning that it doesn't seem to have a sense of place of origin). The freshness and price are still reasonable enough for an occasional purchase, but for a better Czech Pils experience I will go with Zatec these days.
    JackHorzempa and drtth like this.
  12. drtth

    drtth Poo-Bah (3,219) Nov 25, 2007 Pennsylvania

    Definitely a useful term to coin and I'll help (hopefully) by adopting it. It describes and explains several things quite nicely both in the realm of beer and the more general context of foods and of other beverages as well.
    TongoRad likes this.
  13. mmmbirra

    mmmbirra Aspirant (206) Apr 19, 2009 Italy

    I haven't been drinking Pilsner Urquell for anywhere near 20 years, so I suppose I don't know what I'm missing but I quite like it.
    I do tend to avoid buying it though when it's 2 to 3 months before the sell by date. I find it much brighter when it's only 2 or 3 months old.
  14. TongoRad

    TongoRad Poo-Bah (2,028) Jun 3, 2004 New Jersey
    Supporter Beer Trader

    Good point, and honestly I was being a bit tongue-in-cheek by using the phrase 'coin a term'. It definitely exists and has meaning in the wine world, though I haven't seen it applied to beer before. I think it does fit in this case ( and perhaps a few more).
  15. DallasAlice

    DallasAlice Initiate (0) Jul 9, 2013 Texas

    I remember the old bottles that had the castle and clan? shield raised on the bottle. Now slowly the quality will continue to fade away, in lieu of profits. I remember Grolsch(now Miller..whatever) when it first was being imported it had a very good house character and Spaltz hops were evident. Now the pop top bottles are less than 16oz, its pasteurized and I swear it tastes more like Miller High Life each time I try it(hint-corn adjunct). Now its really not worth a purchase. You are best to seek out German unfilitered lager or a good strong bock these daze. I am a loggerhead because I like to drink beer not some sweet adult high-alcohol beverage(or max over hopped lopsided ales) which is most of the fancy ale that is brewed here in the USA. WE NEED A LAGER REVOLUTION HERE IN THE USA. All sweet ale just becomes a sappy taste in your mouth after one or two. Noitce that even the best belgian pales(mostly Triple) are relatively dry in character, if they are classic?
    malvrich likes this.
  16. Ernest_Hooper

    Ernest_Hooper Initiate (0) Apr 23, 2012 Michigan

    Well you could visit Arizona on November 8th...


    and as an aside, I'm "Andrew from Michigan" and I won a Micro Matic Freedom Kegerator. Not too shabby.
    Gutes_Bier and JackHorzempa like this.
  17. jesskidden

    jesskidden Meyvn (1,287) Aug 10, 2005 New Jersey

    More good news- the most recent shipments of Pilsner Urquell to the US which are packaged in cases and 12 packs with this design:


    Inside, one finds Pilsner Urquell in brown glass bottles:
    #137 jesskidden, Sep 5, 2014
    Last edited: Sep 5, 2014
  18. JimsArcade

    JimsArcade Initiate (167) Jan 20, 2004 Pennsylvania

    That is great news! It can be difficult to find Pilsner Urquell in cans in my neck of the woods, so this is the next best thing. The green bottles in the sealed sixers were definitely an improvement from before, and these should only be better. :sunglasses:
  19. breadwinner

    breadwinner Meyvn (1,163) Mar 6, 2014 California
    Beer Trader

    Wish them cans would start popping up around me, but I can get down with the brown (bottles).
    keithmurray and DWheeler379 like this.
  20. JackHorzempa

    JackHorzempa Poo-Bah (3,057) Dec 15, 2005 Pennsylvania

    JK, that is indeed good news!

    What do you think the chances are of PU delivering their beers unpasteurized?


  21. dirtyfab

    dirtyfab Initiate (155) Oct 21, 2004 New York

    It's about time.
  22. chinabeergeek

    chinabeergeek Meyvn (1,270) Aug 10, 2007 Massachusetts
    Beer Trader

    THERE IS A GOD! :grimacing:
  23. jesskidden

    jesskidden Meyvn (1,287) Aug 10, 2005 New Jersey

    Bottled/canned? Nil.

    MC's import/specialty division, Tenth and Blake, does bring over the unpasteurized, unfiltered kegs on occasion (as you know).
    SixThousandDollars likes this.
  24. chinabeergeek

    chinabeergeek Meyvn (1,270) Aug 10, 2007 Massachusetts
    Beer Trader

    how might one keep track of where these kegs end up?
  25. jesskidden

    jesskidden Meyvn (1,287) Aug 10, 2005 New Jersey

    Good question. IIRC, back a couple of years now when they first announced their "Express Shipped Cold*" initiative for Pilsner Urquell, Tenth and Blake also started bringing over some of those unfiltered, unpasteurized kegs and said they'd continue doing that for "special events". (I see BA forum posts that they show up in Phila. once in awhile, and I guess that's the same for other regions).

    I guess you could contact Tenth and Blake and maybe they have some sort of email, Facebook or twitter list - all noted on page http://www.tenthandblake.com/contact.html

    * Sadly, though many beer drinkers are aware of it,
    some MC's wholesalers seem not to have gotten the
    message nor have they mentioned it to many retailers...:slight_frown:
  26. mmmbirra

    mmmbirra Aspirant (206) Apr 19, 2009 Italy

    Any word on brown bottles being exported to countries other than the US? Namely, Italy?? I'll have to keep my eyes open for this one, just in case.
  27. mmmbirra

    mmmbirra Aspirant (206) Apr 19, 2009 Italy

    Sounds promising, but the cans aren't sold in Italy, and the "freshness initiative" from 2012 didn't happen here. No closed 6-packs. So I don't know about these brown bottles either. Time will tell.
  28. Streaky

    Streaky Initiate (199) Mar 26, 2013 New Jersey
    Beer Trader

    The unpasteurized kegs are coming over with way more frequency, mainly because the brewery realizes there's a demand and the kegs will be consumed before they go bad. November is Pilsner's anniversary month so there's going to be a ton of kegs showing up at their bigger accounts all across the country.

    Worth chasing but honestly if you can find Urquell on draft with a freshly tapped keg it's basically just as good. It's a beer you wanna drink screamingly fresh whenever possible.
  29. SixThousandDollars

    SixThousandDollars Initiate (189) Jul 1, 2012 Florida
    Beer Trader

    Streaky likes this.
  30. yemenmocha

    yemenmocha Poo-Bah (2,459) Jun 18, 2002 Arizona

    Are the 12 packs clearly distinguishable from the old ones too?
  31. ordinarymatt

    ordinarymatt Initiate (0) Jul 31, 2014 Connecticut

    Plisner Urquell is easily my favorite traditional pils. I am very stoked about this development.
  32. jesskidden

    jesskidden Meyvn (1,287) Aug 10, 2005 New Jersey

    Yes, as I noted in my post, the brown bottles are in a primarily green and white packaging (cases, 12's and, I assume, 6's - tho' I haven't seen the latter and some suggest that the new sixpacks have reverted to open "basket" types:slight_frown:):


    The older green-bottled 12 packs still on some shelves looked like this (and the sixpacks had same basic color scheme):

    yemenmocha and creepinjeeper like this.
  33. HoppySeb

    HoppySeb Champion (818) Jan 21, 2014 Washington
    Beer Trader

    I wonder if this change / campaign was started due to declining sales vs craft and the craft beer drinker's general association that fresher = better in many styles.
    Still, one of my favorite imports and I've never passed up on one.
    Streaky, creepinjeeper and TongoRad like this.
  34. TongoRad

    TongoRad Poo-Bah (2,028) Jun 3, 2004 New Jersey
    Supporter Beer Trader

    I hope so- that would mean that we not only have a voice as a group, but some of the bigs are listening.
  35. Beric

    Beric Champion (896) Jun 1, 2013 Massachusetts
    Beer Trader

    Oh man, I'm seriously pumped about those brown bottles in the 12ers!

    How does the price/oz compare to the 4pk 16ozk cans?
    SixThousandDollars likes this.
  36. DWheeler379

    DWheeler379 Aspirant (273) Jun 15, 2012 Colorado

    Bought a six of brown bottles. Best by Feb. - don't know how fresh, but certainly pretty good. They were really good. Clean, crisp, good malt. Definitely a fan.
  37. Zimbo

    Zimbo Initiate (0) Aug 7, 2010 United Kingdom (Scotland)

    Until Pilsner Urquell is brewed as it was some 25 years ago I cannot share any enthusiasm. Its now a different beer to me.
    beerded_drunk likes this.
  38. JackHorzempa

    JackHorzempa Poo-Bah (3,057) Dec 15, 2005 Pennsylvania

    Have you by any chance had Koutska 12º by Pivovar Kout na Šumavě? If so, what are your impressions of that beer?

    Doomcifer likes this.
  39. Zimbo

    Zimbo Initiate (0) Aug 7, 2010 United Kingdom (Scotland)

    Not yet. But my time will come.
    JackHorzempa likes this.
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