Pliny the Younger cleverly sold as Miller High Life

Discussion in 'Beer News & Releases' started by cmmcdonn, Feb 27, 2014.

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  1. digita7693

    digita7693 Initiate (0) Jan 19, 2010 Germany

    I think it is a great idea. The ticketing/standing in line madness is insane. Props to Beermongers! Great bar and great people.
    Also a great way to thwart people selling tickets etc
    lymph, TaborTime and shnsajax like this.
  2. shnsajax

    shnsajax Initiate (0) Jul 2, 2013 Idaho

    Had a great time at Beermongers last summer. Great idea to support your regulars.
  3. Ieatlambfries

    Ieatlambfries Zealot (580) Dec 5, 2003 New Jersey

    Oh whaaaaaaaaaaa....

    You didn't discover anything, it was there, you found it, and then thought you had the exclusive right to it. But you were wrong.

    Should I be mad at you for finding Beer Advocate a full 7 years after me? Should I call you hipster shithead? Because you seem to think people who find things a mere 2 years after you are late to the game hipsters.

    I think it's great that there's more people into beer, and consequently more great beer. It seems you don't remember what it was like to have less choice and accessibility to amazing brews. We're in a Renaissance now, it's awesome, and all you're worried about it how less cool it makes you seem (to yourself by the way, no one else cares). Lame.
  4. mythaeus

    mythaeus Crusader (761) Jul 22, 2013 Pennsylvania

    I think someone pissed off a hipster...Hahaha...

    Seriously though, all this talk about the bar finding a creative way to reign in the hype and line and no one is complaining about the artificialized hype created by RR? It's a DIPA for crying out loud, not barrel-aged stuff that you have to let sit and wait. People love it, you are more capable of making more of it, reduce PtE production if you needed the equipment and space. RR gets high on watching shit shows, people scramble, and the ridiculous long lines. I'm a huge RR fan, but really disappointed at their PtY practice.
  5. Ieatlambfries

    Ieatlambfries Zealot (580) Dec 5, 2003 New Jersey

    Haha, Beer is the peoples beverage man! And that bar should be ashamed of themselves.

    The reality is that people who drink BMC stuff don't want Pliney anyway. The only people they are hiding the brew from are other beer advocates. What a shame it would be to have a line out the door wanting to purchase their wares.
    Providence likes this.
  6. Rekrule

    Rekrule Initiate (0) Nov 11, 2011 Massachusetts

    I personally wouldn't go there again if this were a local.

    -I am one of the people who are regulars to certain bars, but am not regular enough. I don't go to bars often enough to be a 'regular' but I do have bars I've been to alot over a longish period of time. If I wasn't there and never knew it got tapped, I'm good with that. If I happened to be there and saw that they were trying to hide it so their little club of 'real regulars' could have at it, I'd be put off.

    -This story was so obviously leaked by the bar itself. If you don't want your bar swarming with one and dones and want it to be some close knit family of regulars or something, don't leak the story. Trying to get publicity by bragging about being dishonest to most of your customer base is idiotic.
    Ozzylizard likes this.

    RBCORCORAN Initiate (0) May 18, 2009 Massachusetts

    Just my 1/50th of a dollar , but perhaps they should have just put up a sign or used the blackboard and wrote ....
    Ask about todays draft special.
  8. waglagonyeah

    waglagonyeah Initiate (0) Aug 28, 2009 California

    Beachwood BBQ found a way to stop their PtY release from being a shit show and was also able to raise over $14,000 this year for the Melanoma Research Foundation. No false advertising needed. A simple $5 raffle ticket wins you the chance to come in over a 2-3 week stretch and grab your pint without the major crowd. For some reason we're giving all this publicity to someone for being dishonest. I'll go with Beachwood's method any day but to each their own. I'd love to hear how Vinnie feels about this.
  9. EyePeeAyBryan

    EyePeeAyBryan Initiate (0) Dec 20, 2011 Arizona

    At one point, YOU were never a regular at any bar. At some point in time you became a regular, probably by something you liked that they/someone did that kept you coming back. Being deceitful to people who don't normally come to your bar is not how you get more regulars. I think the idea is clever but not for making friends, those "friends" who are customers, who are ulitmately keeping your bar in business.

    I, personally, would never find this offensive or get upset, I just see how someone else could.
    Pug likes this.
  10. Todd

    Todd Founder (6,205) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader

    This is a jar of 100% pure American awesomesauce here. People get so uptight about these releases. It's nice to see a bar have some fun with their allocation.
  11. turbotime

    turbotime Initiate (0) Feb 8, 2014 Connecticut

  12. Mbennett

    Mbennett Initiate (0) Jun 16, 2011 New York

    Your songs eh? You sound like a hipster yourself...not enjoying music and beer anymore because it is becoming more commonplace.

    Also you completely contradicted yourself. You state that you "missed a ton of great beer" but that tap lists have become "flacid." You make no sense, my friend.
    SipIt, Boca-X, RayUF07 and 1 other person like this.
  13. RblWthACoz

    RblWthACoz Initiate (0) Aug 19, 2006 Pennsylvania

    I 100% support them doing this in the same manner that I support breweries doing silent releases - even though it works against my favor as a ticker. (Never had PtY by the way.)

    The only issue I would raise, for the bar's sake, is that deliberately misrepresenting a beer may present a legal issue. Not that any of the BMC crew are litigious or anything.
    #53 RblWthACoz, Feb 27, 2014
    Last edited: Feb 27, 2014
    KingdomBobcat likes this.
  14. otispdriftwood

    otispdriftwood Initiate (0) Dec 9, 2011 Colorado

    What I would really like to know is if a "non-regular" ordered a Miller High Life and was ready to hand over the cash, would this person get PtY?

    But the whole idea is no different than doing anything special for regulars - it just happens to be PtY that they are doing it with.
    russpowell likes this.
  15. HRamz3

    HRamz3 Initiate (0) Feb 9, 2010 Pitcairn

    Totally accurate. I've friends who've bartended at past Pliny/Zwanze/KBS&CBS events. The one constant complaint: ONE TIME customers who don't tip.

    EDIT: the amount of butt-hurt in this thread is funny.
  16. teledeluxe

    teledeluxe Initiate (0) Nov 21, 2013 Illinois

    I personally think that's great.
  17. sphyrn

    sphyrn Initiate (0) Apr 11, 2013 Connecticut

    Complete BS. If I happened to be at a bar that had PTY on tap, and I didn't get any I would be soooooooooooo pissed.
  18. Hop-Droppen-Roll

    Hop-Droppen-Roll Initiate (0) Nov 5, 2013 Minnesota

    You may be right, but how can you move on? Start drinking Coors Light exclusively and pretend to like it? You're a craft guy now. That's not going to change. You might start drinking from a rotation of your 4-5 affordable favorites, but you can't leave.
    kerry4porters likes this.
  19. bkbergen

    bkbergen Initiate (154) Jan 5, 2009 Pennsylvania

    Pretty sure this is illegal. I think it is a case of false advertisement. Tapmarker says "High Life" and served Younger. Nothing will happen to the bar I suppose since there is no evidence to prosecute.
  20. Todd

    Todd Founder (6,205) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader

    It is, and I'd be surprised if they get away with doing it again, but that doesn't detract from the awesomeness of the idea.
    digita7693 likes this.
  21. jdense

    jdense Poo-Bah (1,555) Sep 5, 2007 Oregon

    I've been to several PtY releases where the place, which had advertised the release, was filled with people who had never been in the place and were likely to not come back again until the next PtY release.Why should any place cater to these one-timers, most of whom don't tip?

    While I like what Beechwood and Belmont Station did, re money to charity, there's also something to be said about taking care of your regulars. As a previous poster adroitly pointed out, those are the people who keep you in business. In the end, there will never be enough PtY to please everyone. That's the nature of the hype surrounding limited releases, and the gist of the angst in many of the posts in this, errr, entertaining thread.
    #61 jdense, Feb 27, 2014
    Last edited: Feb 27, 2014
    John_M and msubulldog25 like this.
  22. HRamz3

    HRamz3 Initiate (0) Feb 9, 2010 Pitcairn

    Proably is, but happens all the time. How many times you've been in a bar and the tap handle doesn't exactly match what is being poured? Bars loose them, they break, etc. You just use another handle from the same brewery. Yeah, that is a big diference than Miller-Pliny, but in the eyes of the law, no difference.
  23. LambicPentameter

    LambicPentameter Initiate (0) Aug 29, 2012 Nebraska

    I don't particularly have a problem with places catering to regulars. Heck, as someone who is a regular at one place, I appreciate it. I got a small pour of Mamouche awhile back because I came in and the owner offered me a pour of a bottle they had opened off of their recent Shelton Bros. shipment. It wasn't on the list of beers to purchase, so it was only offered to people the owner and staff saw regularly.

    But this bar's method of helping out their regulars seems strange at best. My main problem with it is that it could be too easy for a regular to miss out because they didn't make the connection.

    The fact that there is a story about it does beg the question of the real motivation here. If it was about catering to regulars, then why would they need to share the story at all? The story just ensures that they won't be able to do it next year, because 1) it will be stopped because it's not legal, or 2) if they were able to do it, people would be wise to it next time around.

    I applaud the fact that it's certainly a unique/outside-the-box idea, but as has been noted here, there are plenty of non-publicity generating ways to cater a special beer to your regulars that will ultimately benefit them all the more.
    KingdomBobcat and russpowell like this.
  24. BurgeoningBrewhead

    BurgeoningBrewhead Initiate (0) Jul 18, 2012 Pennsylvania

    Exactly...I can understand bars not wanting to deal with the people who only show up for stuff like this, but for a huge number of people that's the only way we will ever get to try one of these beers. Should everyone really have to establish tenure with the right bar just to try a beer? It shouldn't be a secret club.
    Ozzylizard likes this.
  25. digita7693

    digita7693 Initiate (0) Jan 19, 2010 Germany

    It's their fault someone wrote a story on it?

    Having been to BeerMongers dozens of times I am pretty sure any regular who was in there at the time was told what was going on.
    Stand up people people combatting the "Pliny Whores" :slight_smile:

    Cheers to them!
  26. SierraJosh

    SierraJosh Initiate (0) Aug 13, 2013 California

    Would it be illegal if they left off the Miller, just high life on tap. Also, a regular would know something was up if a High Life just happened to be tapped along with an array of craft handles. Cheers to that bar!
    digita7693 likes this.
  27. LambicPentameter

    LambicPentameter Initiate (0) Aug 29, 2012 Nebraska

    I don't know whose "fault" it was, but the article is from a San Fransisco publication about a bar in Portland.

    How do you think that became a story?
  28. digita7693

    digita7693 Initiate (0) Jan 19, 2010 Germany

    So guilt by association?
    I guess it is unfathomable for someone in SF to be writing about all things Pliny, or to have heard about it from someone else, or to have even visited Portland...

    I am pretty sure the last thing the beer enthusiast, soccer loving proprietors of BeerMongers are concerned about is calling SF and telling them about their PtY event.
  29. Johnny_Muir

    Johnny_Muir Initiate (0) Jan 8, 2014 New Jersey

    Cant tell if this is satire or not haha
    Beer4B and BorisKarloff like this.
  30. LambicPentameter

    LambicPentameter Initiate (0) Aug 29, 2012 Nebraska

    I can understand a SF writer covering all things Pliny. Still doesn't explain how the writer got a lead on this specific Pliny story. None of the things you suggested are impossible, but they are improbable. And no, I doubt the owner called up this publication and said "guess what we did!", but it's slightly more probable that a publication from 700 miles away got wind of this "secret" tapping because the bar wanted it to get out than it is that it randomly happened across this writer's desk.

    Edit: it looks like the SF publication picked it up from an article in the Oregonian. That makes more sense. I thought the story originated with the SF pub.
    #70 LambicPentameter, Feb 27, 2014
    Last edited: Feb 27, 2014
  31. RVigz

    RVigz Initiate (0) Jan 22, 2014 Pennsylvania

    Hahahah this is genius, the owner probably hid the name so he could drink more of it for himself!
    digita7693 likes this.
  32. michael_king

    michael_king Initiate (0) Dec 18, 2012 Virginia

  33. JayORear

    JayORear Meyvn (1,227) Feb 22, 2012 Pennsylvania
    Society Trader

    Put me in the "this is awesome" column.
  34. Mineo

    Mineo Disciple (363) Jul 7, 2010 New York

    in my opinion, Beer Mongers is the friendliest, least pretentious bottle shop in PDX. The owner goes above and beyond to make customers happy. He busts out a rare bottle every so often and gives regulars a taste; this is in addition to having extremely affordable pricing. If you're a Blazers fan, be sure to head there on game nights too -- it's a lot of fun watching with them. It's the only bar where I've actually felt at home -- and it's not even a bar, per say.

    Now that I live in NYC, with price-gouging and overly curt bottle shops, I miss it so much. Beer Mongers made my time in PDX so great. props to Sean and co for running such a great bar.

    I know this post reads like an ad, but they're just that good. A place that carries Russian River sours and other rarities, yet doesn't have even a hint of pretentiousness? I have yet to find another place exactly like it. Looking forward to visiting sometime soon.
    jdense, nophunk and msubulldog25 like this.
  35. Mineo

    Mineo Disciple (363) Jul 7, 2010 New York

    also, on the subject of Pliny the Younger, there's a very similar beer - Boneyard Notorious - that often makes the rounds at Apex across the street, and sometimes Mongers as well.

    of course, that lacks the hype, but it tastes just as good if not better, in my opinion.
  36. bubseymour

    bubseymour Poo-Bah (3,146) Oct 30, 2010 Maryland
    Society Trader

    Give your VIP regular patrons a token to hand in and charge $7 a pint. Any non-regulars charge $20 a pint. It still gives those people who are craft beer enthusiasts the ability to find out about something and drive long distances the opportunity to try a pint of a world famous beer but at a higher price. Everyone wins IMO. Now beer haulers/stockpilers are a whole different story. This is about drinking beer in an establishment.
  37. opwog

    opwog Initiate (0) Jun 16, 2008 Minnesota

    I am not going to out them, because it is a well kept secret, but there is an old school LA county beer bar that has a ton of taps and there are always a few taps missing handles. Frequently, one or two of those have secret beers that only regulars are clued in to. I have had Younger during one of my trips in there. There isn't some underground email list or anything like that and there isn't always something like that happening. If the bartender recognizes you and knows what you are generally looking for, he will then say it low what they have and what the price is. One time, I was just sitting there with a few people on a slow night and suddenly we each had an 8 ounce pour in front of us of some rare beer (I forget which one) that wasn't listed and it was just on the house. I wish that I could remember what it was, because it was borderline whale or something nearly as sought after as PTY.
    Ozzylizard likes this.
  38. Vonerichs

    Vonerichs Poo-Bah (1,543) Sep 1, 2008 Colorado

    Hipster on hipster hate is one of my favorite comedic ironies.
    Beer4B, BorisKarloff, waston and 6 others like this.
  39. maltmaster420

    maltmaster420 Initiate (0) Aug 17, 2005 Oregon

    The writer in SF basically copy/pasted from this article from a Portland beer writer:

    edit: I see you already realized that. I should have finished reading the thread. :/
    LambicPentameter likes this.
  40. ricknelson

    ricknelson Devotee (424) Feb 20, 2010 Vermont

    Yeah, that's how us Vermonter's feel when flat-landers from Mass. Conn. RI, and NY come here to buy
    our Alchemist Heady Topper. Making it hard for us to get any.
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