Release Prost with Schlafly Beer's New 12-Packs for Oktoberfest Cans

Discussion in 'Beer News & Releases' started by Jason, Aug 30, 2018.

  1. Jason

    Jason Founder (8,148) Aug 23, 1996 Massachusetts
    Staff

    PROST WITH SCHLAFLY BEER’S NEW 12-PACKS OF OKTOBERFEST CANS

    The award-winning seasonal beer is now available in 16-ounce cans for the fall season



    [​IMG]


    (ST. LOUIS; August 30, 2018)—Schlafly Beer, the largest locally owned brewery in St. Louis, announces the release of its popular, seasonal Oktoberfest beer in 12-packs of 16-ounce cans. This is Schlafly’s second seasonal can release for 2018, following the year-round release of White Lager and spring seasonal release of Hoppy Wheat cans. The 12-packs are now available across Schlafly’s distribution footprint.


    The celebratory autumnal style, named one of USA Today’s Oktoberfest beers to try, is a traditional Märzen. At 5.5 % and 25 IBUs, the amber-colored beer is balanced in its sweetness and toasted malts from months of fermentation, making for a smooth and clean brew.


    Schlafly’s classic crowd-pleaser is perfect for any Oktoberfest celebrations here in the States. “Our Oktoberfest is authentic in its execution and evocation of heritage. We use Munich malt and German hops for this traditional Märzen. It’s a tasteful tribute to our German roots,” says Founding Brewer Stephen Hale.


    Schlafly Beer has been steadily adding to its can lineup, from the year-round release of 12-packs of 16-ounce White Lager cans and 16-ounce Hoppy Wheat cans to this summer’s canned Proper Cider: Raspberry. All canning and packaging takes place at Schlafly Beer’s Bottleworks location.


    The seasonal 12-packs of 16-ounce cans of Oktoberfest will be available now through fall across Schlafly’s distribution as well as the Schlafly brewpubs for $14.99 suggested retail. The beer style is also available in 6-pack and 12-pack bottles. For more on Schlafly Beer’s distribution, visit http://www.schlafly.com/beer-finder/.


    About Schlafly Beer: Schlafly Beer, Missouri’s largest locally-owned, independent craft brewery, proudly offers over 60 unique styles of beer. Each is handmade at the Tap Room in Midtown St. Louis or Schlafly Bottleworks in Maplewood. Utilizing 102 hop varietals, 77 malts and grains, 59 different spices and fruits and 10 separate yeast strains from around the globe, Schlafly also works with local suppliers for everything from farm-fresh food to packaging and labeling. As part of its commitment to sustainability, Schlafly donates spent grain to local farmers to feed their livestock and utilizes 100% renewable energy throughout its operations. The largest Missouri-owned-and-operated beer maker offers free tours of the Tap Room (2100 Locust Street) every Sunday from 12:30 p.m. to 4:30 p.m. on the hour and Schlafly Bottleworks (7260 Southwest Avenue) from noon to 5 p.m. every half hour on Fridays, Saturdays and Sundays. The brand continues to define craft across 12 states and throughout countless fine establishments, backyards and basement bars. Join us at either of our locations and on Facebook, Instagram, and Twitter. For a full listing of seasonal and year-round beers and for information on distribution, visit Schlafly.com.


    ###
     
    FatBoyGotSwagger likes this.
  2. Oktoberfiesta

    Oktoberfiesta Aspirant (247) Nov 16, 2013 New Mexico

    That's a hell of a price point. Do any other breweries do 12 packs of 16 oz cans? That's a lot of beer at a great price. It's a traditional 16 pack at $15. Less than a dollar a beer is unheard of for this type of beer.

    Locally I may see 4 packs of 16 oz cans go for $10 in the OF style. From CO, We get Eddyline who has their whole lineup in six pack 16 oz cans. They sit as the price point is a bit of a deterrent at $14-$16, which isn't too much better than $10-11 four packs.

    On a $/ oz comparison of say a Sam Adams $14 OF 12 pack, schafly is coming in 2 cents cheaper per ounce. I guess I'm lucky they aren't in NM. Hell of a deal.
     
    WesMantooth and Jacobier10 like this.
  3. Squire

    Squire Poo-Bah (2,013) Jul 16, 2015 Mississippi
    Premium Trader

    Just waiting for them to get within my reach. We had Schlafly available locally for a brief time so there's hope for it's return.
     
  4. Alefflicted

    Alefflicted Initiate (75) Dec 2, 2017 Minnesota

    No distro here, and I've personally never gotten to try it. Given how highly it's talked about here, and my love for Marzen's I really hope to taste it someday.
     
    Lahey likes this.
  5. Giantspace

    Giantspace Defender (655) Dec 22, 2011 Pennsylvania

    Almost as good as goose 15 packs for $12. Not seen schlafly here in a bit. Used to buy the coffee stout for $36 a case.

    Not a huge fest fan so a pass if I did see it, would also be more like $20 plus tax here

    Enjoy
     
  6. Brewday

    Brewday Initiate (110) Dec 25, 2015 New York

    If i see it for that price i'll grab one but i doubt it.They like to add $5 to 12 pks here then a year later lower it back $5.
     
  7. JackHorzempa

    JackHorzempa Poo-Bah (3,649) Dec 15, 2005 Pennsylvania
    Premium

    It is my understanding that Schlafly does not distribute in PA. I have seen Schlafly in Delaware (Total Wine & More).

    Cheers!
     
  8. Giantspace

    Giantspace Defender (655) Dec 22, 2011 Pennsylvania

    I did buy their beer at TW in DE. I thought I had made a purchase in PA as well. Guess I did not.

    Enjoy