I saw a social media post today that a Michigan brewery was releasing a quadruple IPA, presumably a 'double' version of one of their IIPAs. It's 10% ABV. I was templed to reply to the post to ask what the other three I's stood for but I figured it would be pointless. Am I the only one that finds the term quadruple IPA ridiculous? Clearly it's a marketing ploy but I guess I expect more from a brewery.