Quick Lagunitas Sucks Question

Discussion in 'Beer Talk' started by checktherhyme, Feb 1, 2013.

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  1. checktherhyme

    checktherhyme Initiate (165) Apr 8, 2008 Washington

    What is the red splatter on this years label supposed to be? I have went through 3 cases already and have been embarrassed to ask, but I cannot figure it out. Any ideas?
  2. maximumu13

    maximumu13 Initiate (0) Aug 31, 2010 Ohio

    If you go to the lagunitas web site it has the same image, only in black, right by their name.
  3. CMB2012

    CMB2012 Aspirant (250) Nov 26, 2008 Colorado

    I would think others may have more thought out or detailed explanations, but I just assumed that since the beer was made in "shame" due to not being able to make brown sugga that the red splatter was supposed to be a tomato being thrown at the brewery's face - type of thing :confused:
    midnitesun11, luwak, dianimal and 5 others like this.
  4. CMB2012

    CMB2012 Aspirant (250) Nov 26, 2008 Colorado

    Yes, and...?
    frankthetank86 and checktherhyme like this.
  5. maximumu13

    maximumu13 Initiate (0) Aug 31, 2010 Ohio

    Last year the bottle was different, had a santa type guy on it, I assumed the splatter was one of the reoccurring images lagunitas uses, like the dog which is on many(all?) of their beers. I think if it was a tomato splatter they would have used it last year before everyone fell in love with this beer.
  6. checktherhyme

    checktherhyme Initiate (165) Apr 8, 2008 Washington

    I like this explanation.
    seanluvsbeer likes this.
  7. VitoFerrante

    VitoFerrante Initiate (0) Sep 11, 2012 Pennsylvania

    Love those guys, but they really need to start labeling their beers to style. The "sucks" brand should say Double IPA on it somewhere. I can't wait until the Chi-town facility is up so us east coasters can get the product much fresher!!! I also hope they go to cans in the near future.
    Kyrojack likes this.
  8. jesskidden

    jesskidden Meyvn (1,295) Aug 10, 2005 New Jersey

  9. toofdoc

    toofdoc Initiate (0) Jun 28, 2011 New Mexico
    Beer Trader

    I always thought of it as a paint splatter, as in protesters throwing paint on things they disapprove of...
    DubbelTrubbel likes this.
  10. abraxel

    abraxel Initiate (0) Aug 28, 2009 Michigan

    This is what I assumed, even though it's not clearly a tomato. I guess it being a paint splatter would make sense, too.
  11. imbrue001

    imbrue001 Aspirant (216) Aug 6, 2010 Pennsylvania

    The fact that we even have to question what it is supposed to be means it sucks.
    Maybe thats part of their grand plan to go along with the name. I call it being lazy.
  12. dawatts

    dawatts Aspirant (211) Dec 27, 2006 Massachusetts

    Ode to Dexter. =)
    kotayk, SammyJaxxxx and lhteacher like this.
  13. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    Has anybody who's curious about the red splatter bothered to email the brewery? I would but I don't give a rat's ass about labels, I just care about the beer.
    highdesertdrinker likes this.
  14. leedorham

    leedorham Crusader (720) Apr 27, 2006 Washington

    I would be disappointed if they started labeling to style. They are a unique brewery and the no-style thing is kinda part of their uniquititiousness.
  15. nogophers

    nogophers Aspirant (257) Jun 28, 2011 Minnesota

    I spoke w/a Lagunitas rep at a beer tasting. He said they will build the tap room first and ship the beer from CA. Then they'll build the brewery around the tap room, so you can sit there and watch the progress. It sounds like a great idea!
  16. iwantmorehops

    iwantmorehops Aspirant (232) Sep 25, 2010 Vermont
    Beer Trader

    When people who don't know lagunitas look at this package they read the brown shugga part first and are imidateley confused...I love the brewery but they would be better off labeling this beer as what it is instead of what it is not.
    mackeyse and dianimal like this.
  17. VitoFerrante

    VitoFerrante Initiate (0) Sep 11, 2012 Pennsylvania

    Exactly! Why would you not label a beer style what it is? Especially with all the craft beers on the shelves these days. This is clearly against every good tenant of marketing. For all we know, these guys could have been twice as big by now with better marketing.
    gcamparone and dianimal like this.
  18. TheMonkfish

    TheMonkfish Initiate (0) Jan 8, 2012 Chad

    When I first saw it I wondered if they changed it from the Santa Cookie (great label) to the splatter because the Santa thing could cause some state regulators to reject the label (Santa image on alcohol.) Complete speculation on my part but given how tight assed some states are (NH & Founders Breakfast Stout) that could have been a factor.

    Fantastic beer. I've had an embarassing amount in the past week.
    CyPotter and EdTheEdge like this.
  19. leedorham

    leedorham Crusader (720) Apr 27, 2006 Washington

    They are one of the most popular craft breweries in the US, growing at a great pace and more in-demand than ever. I don't think they need to mess with the formula too much.
  20. mecummins

    mecummins Initiate (0) Nov 16, 2012 Illinois

    THis is ex
    This is exactly what I've always thought it was. They have a rather dry sense of humor so it would make sense. I mean, they did call their own beer "Lagunitas Sucks".
  21. dianimal

    dianimal Initiate (161) Apr 18, 2012 California

    I agree. A friend of mine thought it was sugar-substitute beer.
  22. bentonquest

    bentonquest Initiate (0) Jan 19, 2012 New York

    Got Jan 15th bottles here yesterday. WIth the three tier system I don't think you could get much fresher. Even from a local.
    digdug1810 likes this.
  23. C20Percent

    C20Percent Initiate (0) Aug 24, 2011 Virginia
    Beer Trader

    The tomato splatter, or whatever it is, is dumb. Beer is great, though.
  24. KingforaDay

    KingforaDay Defender (668) Aug 5, 2010 New Jersey
    Beer Trader

    I find the Lagunitas beer names and the nonsense that they write on the bottles to be downright stoopid!!!
    They do however make some GREAT beers and they are priced very reasonably, so I think we can all live with their C+ packaging and copywriting efforts as long as the brews remain top notch.
    searsclone likes this.
  25. HeyJim

    HeyJim Initiate (169) Sep 22, 2012 Pennsylvania

    That splatter is on a few of their boxes, or at least they just started doing it. Received a beer order in at work the other day and though that we got like, four cases of Sucks in. But it was Hop Stoopid bombers and Daytime sixpacks.
  26. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    Or for all we know, these guys could be twice as small with what is considered "better" marketing. They are marketing the way they wish and seeing how they recently expanded, I don't think their marketing has held them back. Like Sly Stone said: "different strokes for different folks".
    litheum94 likes this.
  27. otispdriftwood

    otispdriftwood Defender (637) Dec 9, 2011 Colorado
    Beer Trader

    Yes, I would enjoy their beer so much more if their packaging and copywriting were better.
  28. beerFool28607

    beerFool28607 Initiate (0) Feb 22, 2012 North Carolina

    Wow, three cases...I thought I was going through this stuff fast!
  29. SerialTicker

    SerialTicker Poo-Bah (1,760) Jun 18, 2012 Michigan

    I think the splatter should be white...
  30. adjunctlager

    adjunctlager Initiate (0) Nov 19, 2012 Massachusetts

    This was when it was "Holiday Sucks". Then "Holiday Leftovers". Now we're at just "Sucks". Such a good beer.
    Baab200 likes this.
  31. UCLABrewN84

    UCLABrewN84 Poo-Bah (12,598) Mar 18, 2010 California

    Great for diabetics.
  32. luwak

    luwak Aspirant (269) Mar 2, 2010 Arizona
    Beer Trader

    I think the stuff they write on the bottles is some of the wittiest and most clever stuff i have ever seen anywhere near anything even vaguely beer related. I have a bunch of coasters that have absolutely priceless things written on them. Their literary bent and humor make me love them even more.

    Lagunitas is awesome.

    I support their apparently notion that "we aren't bound to a style but sometimes we say what we've made fits a particular category" (IPA and Imperial Stout for example) if they want to do it. I also expect that Suck will sell primarily to craft affectionados anyway and so they may not fear confusing some of the potential market. The CENSORED label was confusing to me at first but it only made me more interested in the beer.

    C+ packaging? they have a totally recognizable style and the bottles' inscriptions show erudition, self-awareness and and fun. What about that is unappealing?

    So i think they are doing great. And the beer speaks for itself.
  33. WassailWilly

    WassailWilly Initiate (0) Sep 8, 2007 New York

    Snowball splatter !!
    pjeagles likes this.
  34. dortenzio1991

    dortenzio1991 Initiate (172) Aug 12, 2011 Connecticut
    Beer Trader

    Dont know if this has to do with anything, but we didnt get sucks til a week ago. As a retailer, things that say xmas and are christmasy typically dont sell good after christmas is over.
  35. Roger85

    Roger85 Devotee (416) Aug 24, 2012 Illinois
    Beer Trader

    Yes- it is freaking delicious. Sorry- what was the question?
    kell50 likes this.
  36. kell50

    kell50 Meyvn (1,145) Jul 25, 2007 North Carolina


    Who honestly cares about the label on the damn bottle. The beer is fantastic, let's just leave it at that. With that being said I will now pop a Lagunitas Sucks.
  37. C2H5

    C2H5 Disciple (383) Jan 7, 2012 Illinois
    Beer Trader

    I took these pictures last years, maybe it will answer a question or two, Cheers!

  38. jtg5678

    jtg5678 Aspirant (210) Nov 27, 2012 Illinois
    Beer Trader

    Dude- why do you sound offended? The guy asked a harmless question.

    To me it looks like gum. And yeah I'm not a huge fan of their labels, but the beer is so damn good.

    But yeah, some of their descriptions would make a copywriter have a brain aneurism.
  39. Bartrash

    Bartrash Initiate (0) May 12, 2010 Pennsylvania

    I don't get out much anyone seen this in SEPA?

    Had four of em last year. . . then took a nap. . . then saw the abv.
  40. TheMonkfish

    TheMonkfish Initiate (0) Jan 8, 2012 Chad

    Very good point - that makes a lot of sense.
    dianimal likes this.
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