For those of you who did not watch the Super Bowl last night there was a Bud Light commercial where they were spoofing on Miller and Coors using Corn Syrup in brewing their beers (e.g., Miller Lite and Coors Light) vs. the rice they use to brew Bud Light. You can watch the commercial here. Air time for the Super Bowl is very expensive so I am pretty sure that AB InBev test marketed this commercial (or its concept) before airing it. It would seem that lots of beer consumers have a dim view of using corn syrup in brewing beer? Is corn syrup in general frowned upon (an association with High Fructose Corn Syrup?)? I find this whole rice (e.g., Bud Light) vs. corn syrup (e.g., Miller Lite/Coors Light) debate kinda interesting on several levels: When did rice become a ‘good’ ingredient? For the BA crowd ‘adulterating’ a beer with an adjunct like rice is looked down upon. Do the ‘mainstream’ beer drinkers have a differing perspective here? When AB InBev ‘highlights’ that they use rice in brewing a beer like Bud Light they view this as an acceptable ingredient for beer? Why is corn syrup viewed negatively? As I sort of alluded to above, is corn syrup a ‘bad’ ingredient because it has the same two words of “corn syrup” as exists in High Fructose Corn Syrup? Just to be clear here, neither Miller or Coors are using HFCS in brewing their beers, they are using maltose/dextrose. Is corn syrup frowned upon because it is a processed product? Anheuser Busch uses corn syrup to brew some of their beer brands While Bud Light is brewed using rice, AB does use corn syrup to brew some of their beer brands. For example, Busch beers are brewed using corn syrup. I suppose it is OK for AB InBev to make fun of their own products as well? Let’s hear your thoughts on this matter. Cheers!