RIP Summerfest

Discussion in 'Beer Talk' started by gyorgymarlowe, Dec 25, 2020.

  1. JackHorzempa

    JackHorzempa (964) Dec 15, 2005 Pennsylvania
    Society

    The best that I can report is that the owners/managers of my local craft beer bars always store their kegs cold, in a cold room in the basement.

    Hopefully your local craft beer bars do the same. Maybe have a conversation with them on your next visit?

    Cheers!
     
  2. BlackBearForge

    BlackBearForge (0) Nov 7, 2007 Florida

    Wow, I really hate to hear this, Summerfest was my go to daily beer for the Summer. Can't blame them though if sales were so poor.
     
    Bitterbill likes this.
  3. AlcahueteJ

    AlcahueteJ (921) Dec 4, 2004 Massachusetts
    Society

    Not too far from me, after all Maryland is now in the “Northeast”. :wink:
     
  4. Jimmyvail

    Jimmyvail (0) Apr 1, 2021 Virginia

    I am so tired of hazy beers. Summerfest was my go to summer beer though at times I found the beer brewed inconsistently. It looks like Ill have to look elsewhere , maybe European. Mamas Little Yella ? Once in a while.
    I told Sierra Nevada that I wont be buying any of their beers now ,including their Octoberfest ,which was one of my favorites. Ill opt for Ayinger or some other Octoberfest.

    If I want an IPA it won't be any of their beers.
     
  5. Jimmyvail

    Jimmyvail (0) Apr 1, 2021 Virginia

    Who really knows how true this is. They havent provided any stats.
     
  6. Jimmyvail

    Jimmyvail (0) Apr 1, 2021 Virginia

    Summerfest goes stale quickly . I think I would pass on this. Anyone else ever notice that Summerfest was never really that good on tap? Much better in the bottle.
     
    Bitterbill likes this.
  7. steveh

    steveh (1,228) Oct 8, 2003 Illinois
    Society

    Whatever stance you have to take for yourself, and I'm just as unhappy about the loss of a favorite beer, but there's no denying SN makes good beer and I'll be buying my old favorites as well as trying their newer ventures.

    Will I like them all? Probably not, I haven't as of yet. But I'm not going to hold a grudge just because my favorite wasn't everyone else's favorite.
     
  8. jesskidden

    jesskidden (884) Aug 10, 2005 New Jersey
    Society Trader

    Well, SN's "brewery ambassador" did say back on page 4:
    And why would they lie?
     
  9. steveh

    steveh (1,228) Oct 8, 2003 Illinois
    Society

    Is this something other breweries provide? I don't think there's any obligation to provide reasoning for their business practices.

    That said, I heard direct from an SN employee that Summerfest sales were down for consecutive years. Won't compromise sources without permission, but I have no reason to BS because I'm not happy about the beer being gone either.
     
    FBarber and Bitterbill like this.
  10. steveh

    steveh (1,228) Oct 8, 2003 Illinois
    Society

    It's all a conspiracy to take away our favorites! Even their Oktoberfest won't be a collaboration anymore!

    Next thing you know they'll discontinue Nooner.

    Wait, what was that? :wink:
     
  11. jesskidden

    jesskidden (884) Aug 10, 2005 New Jersey
    Society Trader

    I read about people who are "tired of drinking hazies" (maybe even in this thread) and I can't blame 'em - well, no, I take that back. They're free to follow my method > don't buy them.
     
  12. steveh

    steveh (1,228) Oct 8, 2003 Illinois
    Society

    As it turns out, I'm a natural with that method! :grin:
     
    Bitterbill likes this.
  13. jesskidden

    jesskidden (884) Aug 10, 2005 New Jersey
    Society Trader

    As someone who once had Lyme disease, "ticks" don't interest me at all.:grimacing:
     
    Bitterbill, Jaycase and steveh like this.
  14. G_Harn78

    G_Harn78 (0) Mar 13, 2020 California

    Lagers in general and quality pilsners are much more difficult and expensive to make, no margin for error. With IPA’s and especially hazies, whatever comes out and however it comes out is fine, it’s just becomes a “limited edition” or seasonal or hazy with a crazy label…and guys like me bite, hook, line; and sinker every time..
     
    Jimmyvail likes this.
  15. Bitterbill

    Bitterbill (1,805) Sep 14, 2002 Wyoming
    Society

    I'm 180 with your opinion.
     
    Billet, tolar111 and steveh like this.
  16. steveh

    steveh (1,228) Oct 8, 2003 Illinois
    Society

    It's been my experience that a beer as delicate as a Pilsner is even more so from draft. A character that could be dismissed as lackluster.

    Pilsners vom Fass in Germany were so smooth and quaffable.
     
    Billet and Bitterbill like this.
  17. JackHorzempa

    JackHorzempa (964) Dec 15, 2005 Pennsylvania
    Society

    There certainly is more steps (e.g., the lagering process) and lagers tend to be more delicate in nature so no way to hide flaws so perhaps more difficult there. As to being expensive there is the extra time consideration but plenty of breweries (e.g., Megabreweries, Regional Breweries) are capable of producing high quality lagers and make profit while selling them at reasonable prices.

    It is popular on BA to disparage beers like Light Beers (e.g., Miller Lite, Coors Light, Bud Light,...) but these sorts of beers take exacting brewing process to consistently produce them. There is zero doubt in my mind that the QA/QC process at Anheuser-Busch is second to none.

    And even some craft breweries are capable of producing high quality AAL and Light Beers. I purchased a 12-pack of Night Shift Nite Heavy and those AAL beers were well brewed (and reasonably priced). I have yet to drink Nite Lite but I have heard good things about that beer.

    Cheers!
     
  18. tolar111

    tolar111 (863) Aug 17, 2008 New York
    Society Trader

    I was talking to a brewer at brewery known for their hazy beer about Budweiser and the difficulty of maintaining consistency among mutiple breweries. The brewer was sharing his insight and admiration for the process. Another customer comes in, buys a four pack, hears our conversation and says yeah, swill is real hard to make. That's the mentality that's out there.
     
  19. steveh

    steveh (1,228) Oct 8, 2003 Illinois
    Society

    To be fair, that "perceived" swill doesn't compare to what most BA members enjoy.

    My "mentality" is probably similar, even though I know how beer is brewed. AB's consistency doesn't impress me because I don't think the majority of their beers are worth drinking if you really enjoy beer for what it could be.

    JMHO
     
    dcotom, HopHunterCL and tolar111 like this.
  20. JackHorzempa

    JackHorzempa (964) Dec 15, 2005 Pennsylvania
    Society

    Yup, as I posted above: "It is popular on BA to disparage beers like Light Beers (e.g., Miller Lite, Coors Light, Bud Light,...)..."

    The most popular selling beers in America are Bud Light, Miller Lite,...but BAs do indeed disparage these beers. ¯\_(ツ)_/¯

    Cheers!
     
    tolar111 likes this.
  21. steveh

    steveh (1,228) Oct 8, 2003 Illinois
    Society

    Just want to reinforce this point because I think it's being lost in a "popularity" point based on non-enthusiast beer drinking statistics.

    Elitist? No, I just like good beer.
     
  22. Jimmyvail

    Jimmyvail (0) Apr 1, 2021 Virginia

    So this is the REAL reason why it’s being dropped . I don’t believe this declining sales nonsense .

    And I noticed last year the Summerfest got hoppier. Even my redneck son in law said so . I believe it was a cost not necessarily a sales decision
     
  23. Jimmyvail

    Jimmyvail (0) Apr 1, 2021 Virginia

    What !!????!!?! That was my go to fall beer. So now my go to summer and fall beers are gone !!
    Goodbye Sierra Nevada !
     
  24. steveh

    steveh (1,228) Oct 8, 2003 Illinois
    Society

    Nope. Not gone. Just not a collab. Talk a long, deep breath -- double-check all sources. If you can keep your head while all about you are losing theirs, you probably haven't checked your voicemail. :grin:

    Besides, I thought you'd kissed-off SN already?
     
  25. steveh

    steveh (1,228) Oct 8, 2003 Illinois
    Society

    jonphisher likes this.
  26. Givemebeer

    Givemebeer (0) Apr 6, 2013 Vermont

    Ok, who are the bums not purchasing summerfest? reveal yourselves! Such a great pilsner.
     
  27. steveh

    steveh (1,228) Oct 8, 2003 Illinois
    Society

    I know, I know -- I did *my* best! :slight_smile:
     
  28. mmmbeerNY

    mmmbeerNY (0) Mar 5, 2014 New York

    I liked Nooner, would buy that if they still made it. Was never big drinker of Sumerfest

    One of my locals Mill House makes a Kolsh, bought two 4packs of that recently. To me it's a good low abv style with food or warm weather
     
    ESHBG likes this.
  29. Jimmyvail

    Jimmyvail (0) Apr 1, 2021 Virginia

    I will be . No collaboration! That made their Octoberfest interesting each year. I’m passing on all their beers including the Celebration Ale . They probably will discontinue that one too.
     
    G_Harn78 likes this.
  30. JackHorzempa

    JackHorzempa (964) Dec 15, 2005 Pennsylvania
    Society

    I sincerely hope you are wrong here but since Celebration is not hazy like the hip craft beer drinkers would prefer it would not surprise me if Jeff White (CEO of Sierra Nevada) made a decision to nix Celebration in 2022 and replace it with a Hazy IPA in 2022.

    Again, I hope you are wrong here.

    Cheers!
     
  31. unlikelyspiderperson

    unlikelyspiderperson (1,073) Mar 12, 2013 California
    Society Trader

    Yes, I can respect the industrial brewers for being able to produce a consistent product at such scale and in multiple locations. But that doesn't make their product high quality, just consistent. All of the dedicated AAL drinkers that I know prize them for their affordability, their minimally impactful flavor (especially when consumed ice cold), and their alcohol dosage being fairly modest. They are mostly brand committed for nostalgia and familiarity reasons (their dad/granddad drank it or its the swill they've acclimated their palate to). And many of them are more than happy to give the seltzers a whirl.because they offer all the same benefits ( minus nostalgia and some of the cultural cache that certain sub cultures place on particular brands) with a less offensive taste.
     
  32. unlikelyspiderperson

    unlikelyspiderperson (1,073) Mar 12, 2013 California
    Society Trader

    The same fellow who explained the reasoning behind the scale back of Summerfest (its not going completely away, apparently will be on tap at their locations and available in small batches through their locations and their e-commerce platform) also informed us that celebration was selling briskly last year. As long as that doesn't change I don't see any risk that they will nix it
     
  33. Jaycase

    Jaycase (0) Jan 13, 2007 Illinois
    Society Trader

    [​IMG]
     
  34. Leighton_

    Leighton_ (0) Jan 31, 2021 Minnesota
    Trader

    All this complaining from folks who haven't even tried the beer they're complaining about.
    It's a damn excellent brew. Light, bright and full of flavor while still being very well balanced.
    Quit being so jaded because your favorites sold poorly and were replaced with offerings that meet demand.

    Oh and look it even has better ratings on our favorite beer rating site!
    [​IMG]
     
    dcotom likes this.
  35. Leighton_

    Leighton_ (0) Jan 31, 2021 Minnesota
    Trader

    I sold less than a case last year. Interest in the stuff is dead and a lot of distributors had already dropped the stuff.
     
  36. Bitterbill

    Bitterbill (1,805) Sep 14, 2002 Wyoming
    Society

    Well, 40 ratings for Summer Break vs +4k ratings for Summerfest, I reckon that the jury is still out
     
    Tilley4, jasonmason, ESHBG and 6 others like this.
  37. steveh

    steveh (1,228) Oct 8, 2003 Illinois
    Society

    Not that I'm skeptical of what you point out, but Lagers are historically rated pretty low around here. The old "hit me over the head" aspect of favorable ratings. :wink:

    My own rating: +14.3 rDev. :rolling_eyes:
     
  38. Bitterbill

    Bitterbill (1,805) Sep 14, 2002 Wyoming
    Society

    Mine was only +4.1 rDev but that was based on the beer from 15 years ago. 2020 would have definitely been rated higher by me.
     
    jakecattleco and steveh like this.
  39. steveh

    steveh (1,228) Oct 8, 2003 Illinois
    Society

    Mine was from 2010. :grin:
     
    Bitterbill likes this.
  40. JackHorzempa

    JackHorzempa (964) Dec 15, 2005 Pennsylvania
    Society

    Have you noticed a trend of decreasing Summerfest sales over a period of years?

    Do you have an opinion as to whether your customers have lost interest in the Summerfest brand but have purchased Pilsners instead from other breweries (e.g., Summit Keller Pils, etc.)?

    Cheers!
     
    AlcahueteJ and jakecattleco like this.