Rogue releases White Whale Ale, infused with pages from the novel Moby-Dick

Discussion in 'Beer News & Releases' started by Todd, Nov 20, 2012.

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  1. Todd

    Todd Founder (6,697) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader

    PORTLAND, OR (NOVEMBER 15TH, 2012) – Call it White Whale Ale.

    Powell's Books and Rogue Ales and Spirits, two unique Oregon businesses, have collaborated to create a beer that's dedicated to everyone with a thirst for books and artisan craft beer: White Whale Ale.

    White Whale Ale is infused with the sea-faring spirit of Moby-Dick. Michael and Emily Powell took pages from a copy of the book and, along with Rogue Brewmaster John Maier, placed them into the brew kettle. Moby-Dick is especially meaningful to Michael Powell, who was inspired to become a bookseller when he found a first edition of the novel in a box of books he'd purchased.

    White Whale Ale was brewed in honor of Powell's Books 41st Anniversary. Powell's Books is the one of the world's great independent and family run bookstores. Its flagship store in downtown Portland, Oregon covers an entire city block and contains more than one million new and used books. It also serves customers worldwide through

    White Whale Ale is available at Rogue Hall in the heart of the Portland State University campus and the Rogue Distillery & Public House located in Portland's historic Pearl District, just blocks from Powell's Books on Burnside. Commemorative bottles may also be purchased online at

    Rogue Ales & Spirits is an artisan varietal brewery and distillery founded in Oregon in 1988, as one of America's first 50 microbreweries. Rogue is available in 50 states and 32 countries, and has won over 900 awards for taste and quality.

    yamar68 likes this.
  2. cryme

    cryme Initiate (0) Jun 29, 2011 Delaware

    This is incredibly stupid.
  3. Rempo

    Rempo Disciple (348) Jan 18, 2010 Indiana

    Impressive - they won't even mention any additional details.
  4. Dope

    Dope Poo-Bah (3,037) Oct 5, 2010 Massachusetts

    Can't imagine it's any worse than that voodoo donut maple campfire ale.

    2beerdogs, Damian74, kemoarps and 2 others like this.
  5. CellarGimp

    CellarGimp Initiate (0) Sep 14, 2011 Missouri

    So a papery/cardboardy flavor in this beer would not be an off flavor then?
  6. TheMonkfish

    TheMonkfish Initiate (0) Jan 8, 2012 Chad

    This sounds outrageous. I have to buy it.

    ZX6Chris and Mavajo like this.
  7. hopsbreath

    hopsbreath Zealot (506) Aug 28, 2009 Florida

    If this was April 1st... Since it isn't, I can only assume Rogue just flipped us all the bird. Craft has officially jumped the shark.
    BigBarley, Momar42, ZX6Chris and 8 others like this.
  8. StoopidFuture

    StoopidFuture Initiate (0) Nov 20, 2012 Louisiana

    only drinking this if it's made with pages from the 1st ed.
    Hdredfern, Momar42, ZX6Chris and 15 others like this.

    THANAT0PSIS Champion (815) Aug 3, 2010 Wisconsin

    I already wasn't going to purchase this since it's Rogue, but I just had to click this to see if this was a joke. Apparently it is not. I could maybe, MAYBE see this if they use old copies of the book because after a while some of the chemicals in the pages break down and cause a vanilla-like aroma to form. This is what attributes to the "old book smell" that people enjoy so much ( If these are copies that were published in the last half-century (more likely since I can't imagine making beer by destroying valuable and possibly rare books is an awesome idea), this beer is going to be awful insofar as it will taste like eating a ream of paper. It will probably be awful regardless. As Dope said, there's still about a 99.853% chance that this will be better than Maple Bacon Abomination Ale was (according to every BA's opinion on the beer; I haven't had it myself).
    ZX6Chris, gcamparone and kemoarps like this.
  10. SpeedwayJim

    SpeedwayJim Poo-Bah (3,446) Jun 19, 2009 New York
    Society Trader

  11. fearfactory

    fearfactory Aspirant (296) Aug 12, 2012 Massachusetts

    Best. Fuck-off. Ever.

    I love it!
    ZX6Chris, Zhiguli, kemoarps and 4 others like this.
  12. kenpo23

    kenpo23 Initiate (0) Oct 8, 2009 Massachusetts

    Think it will be the same if I just rip out a page from my copy of Moby Dick, crumple it up, and toss it in my glass of beer???

    Waste of a book... and why would you want paper in your beer?
    whendeathsleeps and papat444 like this.
  13. Luv2Brew422

    Luv2Brew422 Initiate (0) Jan 7, 2012 California

    I hope it tastes like Whale! me some whale!
    Whale ka-bobs, whale stew, whale waffles, whale chops...
  14. PABeerDude

    PABeerDude Initiate (0) Jun 29, 2011 Pennsylvania

    Screw the harpoons, kill it with fire. That sounds horrid
  15. jesskidden

    jesskidden Poo-Bah (2,530) Aug 10, 2005 New Jersey
    Society Trader

    I prefer to carefully cut out a page, roll it tight around a pencil (for best results, one of Henry's pencils if you got one handy- check 'way back in your kitchen junk drawer), lick the exposed edge, remove pencil and use the page as a straw. I call it an "Ishmael".
    tarawho, frazbri and Rempo like this.
  16. Hanzo

    Hanzo Savant (975) Feb 27, 2012 Virginia

    Surely they can't be serious.
  17. barleywinefiend

    barleywinefiend Initiate (0) Nov 22, 2007 Washington

    "Michael and Emily Powell took pages from a copy of the book and, along with Rogue Brewmaster John Maier, placed them into the brew kettle. Moby-Dick is especially meaningful to Michael Powell, who was inspired to become a bookseller when he found a first edition of the novel in a box of books he'd purchased."

    Alias=Pulp Fiction
  18. lvoutlawjlh

    lvoutlawjlh Initiate (0) Mar 15, 2012 Nebraska

    First time hearing about Rogue? Of course they're serious.
    ABisonEgo likes this.
  19. TheSixthRing

    TheSixthRing Poo-Bah (4,625) Sep 24, 2008 California

    I'm not gonna defend Rogue on this one. This is just... too weird.
  20. FunkyMacGroovin

    FunkyMacGroovin Initiate (0) Sep 22, 2009 California

    And don't call them Shirley.
  21. Circleo12

    Circleo12 Devotee (427) Nov 12, 2012 South Carolina

    I thought it was a silly joke, until I went to the Rogue website and saw it available. Ummmmmmmmmm.....
  22. PangaeaBeerFood

    PangaeaBeerFood Initiate (0) Nov 30, 2008 New York

    They are... and don't call me Shirley.
  23. Gannon81

    Gannon81 Initiate (0) Jan 5, 2012 Oregon

    Cool with me...I'd rather drink the book then read it.
  24. theecaleb

    theecaleb Initiate (0) Jul 15, 2009 Alaska

    Next from Rogue, Holy Bible IPA.
  25. nquigley16

    nquigley16 Initiate (0) Sep 18, 2012 Massachusetts

    So ridiculous, but i think i can't refuse to buy it since i love moby dick.
  26. FunkyMacGroovin

    FunkyMacGroovin Initiate (0) Sep 22, 2009 California

    Where's MordorMongo? Could this be a rare and elusive MOBY DICK MOVE?
    Duff27, Beerontwowheels and FosterJM like this.
  27. jmw

    jmw Initiate (0) Feb 4, 2009 North Carolina

    I wonder if this would be so unmanageable for folks if it were Brewdog or Dogfish Head that did it.
  28. tacosandbeer

    tacosandbeer Disciple (354) Sep 24, 2010 Nebraska

    not worthy.
    VABA likes this.
  29. TheSixthRing

    TheSixthRing Poo-Bah (4,625) Sep 24, 2008 California

    Now eagerly awaiting for the Rogue and Nike collaboration, ale infused with Michael Jordan's sweat. :grinning:
    ZX6Chris and GardenWaters like this.
  30. benjaminahudson

    benjaminahudson Initiate (0) Sep 29, 2012 North Carolina

    Can't wait, this sounds awesome!

    /said no one ever
  31. kenpo23

    kenpo23 Initiate (0) Oct 8, 2009 Massachusetts

    Well dang, why didn't I think of that! nice.
  32. SHIMP

    SHIMP Initiate (0) Nov 16, 2011 Virginia

    I want one
  33. joedevivre

    joedevivre Initiate (0) Jan 28, 2010 Illinois

    I'd like to try it, but I'd probably only make it about a third of the way through, get bored, put it back on the shelf and feel disappointed in myself about it.
    Momar42, LonJandis, tarawho and 6 others like this.
  34. imperialbeerdude

    imperialbeerdude Initiate (0) Feb 5, 2012 Colorado

    You guys are dumb, moby dicks is themost delicious book I've ever had.
  35. Mavajo

    Mavajo Initiate (0) Feb 10, 2007 Georgia

    I hope everyone that drinks this gets ink poisoning.
  36. abecall98

    abecall98 Devotee (420) Aug 11, 2007 California

    Almost as cool as the beard yeast beer. Next on deck is a stout conditioned with yeast infection.
  37. drabmuh

    drabmuh Initiate (0) Feb 7, 2004 Maryland

    Oh boy what are those clowns from Brewdog up to now...wait a minute...this isn't brewdog at all....
    dfclav likes this.
  38. Ispeakforthetrees

    Ispeakforthetrees Initiate (0) Apr 2, 2012 Colorado

    ...what about the ink?
    Does no one else find that to be somewhat gross.
  39. Duffman929

    Duffman929 Initiate (167) Nov 27, 2010 Illinois

    There are some many directions to go with this one.....just....can't....choose.....
    2beerdogs and FosterJM like this.
  40. mjryan

    mjryan Initiate (0) Dec 22, 2007 Minnesota

    Really folks? It's an anniversary beer for Powells. They sell books. Moby Dick is significant to the owners. The pages in the kettle is symbolic. It's not going to taste like fucking paper.
    Falcone, BGrider85, JxExM and 3 others like this.
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