Release Rogue releases White Whale Ale, infused with pages from the novel Moby-Dick

Discussion in 'Beer News & Releases' started by Todd, Nov 20, 2012.

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  1. beerborn

    beerborn Initiate (0) Jan 22, 2012 Georgia

    For the sheer absurdity appreciation of Rogue's "Don't give a fukc doin it anyway" attitude I would try this
  2. aasher

    aasher Poo-Bah (2,653) Jan 27, 2010 Indiana
    Beer Trader

    900 awards for taste and quality? LOL
  3. Sarlacc83

    Sarlacc83 Crusader (752) Mar 2, 2008 Oregon
    Beer Trader

    Yeah, it's going to be Dead Guy or American Amber Ale repackaged.
    Beerontwowheels likes this.
  4. MileHighShooter

    MileHighShooter Initiate (154) Nov 23, 2010 Colorado

    IMO this is right up there with Coor's blue mountains. Why make good beer when you can pull stupid marketing ideas instead?
    HipsterBrewfus likes this.
  5. Thickfreakness

    Thickfreakness Initiate (0) Oct 2, 2010 New York

    Tons of Rogue brews suck anyway... what's one more?
    whendeathsleeps likes this.
  6. InebriatedJoker

    InebriatedJoker Zealot (586) Sep 16, 2010 Ohio
    Beer Trader

    Whats next ? A beer with pages from the comic book KISS made with drops of their own blood .
  7. UCLABrewN84

    UCLABrewN84 Poo-Bah (12,433) Mar 18, 2010 California

    Better to be brewed with pages from the book rather than actual Moby Dick.
    zencigar likes this.
  8. stupac2

    stupac2 Zealot (518) Feb 22, 2011 California
    Beer Trader

    And people say that BMC are the marketing companies that make beer.
  9. Shmeal

    Shmeal Devotee (414) Nov 9, 2009 Oregon
    Beer Trader

    This beer will taste like dick.
    hopsbreath, FTowne and LoPo87 like this.
  10. cmmcdonn

    cmmcdonn Initiate (0) Jun 21, 2009 Virginia

    I've never been one for books. I'll wait for the movie version to come out.
    zencigar likes this.
  11. Reagan1984

    Reagan1984 Poo-Bah (2,161) May 15, 2008 Massachusetts
    Beer Trader

    I checked 14 times to make sure it wasn't April 1st. They should have saved this for then. When Marketing exceeds the quality of the product, things like this happen.
  12. MagillaGriller

    MagillaGriller Initiate (0) Aug 20, 2012

    Another adjunct..rice paper no doubt
    mintjellie likes this.
  13. Preluderl

    Preluderl Devotee (461) Sep 27, 2012 Pennsylvania
    Beer Trader

    Rogue trolling beer geeks everywhere?
  14. Jonada

    Jonada Champion (841) May 23, 2012 New Jersey
    Beer Trader

    If it were the Great Gatsby I'd give it a shot, but as is I'll pass.
    Sarlacc83 likes this.
  15. NoSignsOfPain

    NoSignsOfPain Initiate (0) Jan 16, 2011 California

    All they had to do is brew a barleywine, ice distill it, forget about it, and bottle like 12 of them in a few years. Instant White Whale
  16. yamar68

    yamar68 Initiate (0) Apr 1, 2011 Minnesota

    Haha I gotta say... this is awesome.

    Gimmicky? Yes. But very creative. I'd love to try some Dogfish beer brewed with Emerson.
  17. Keffa

    Keffa Defender (634) Jan 8, 2009 Ohio
    Beer Trader

    Don't give them ideas, what are you doing?
    Etan likes this.
  18. VegasBeerMan

    VegasBeerMan Initiate (11) Jul 28, 2007 Nevada

    ...makes me wonder what they're planning for the next batch of Shakespeare Stout.

    To be or not to be...

    Not to be...getting any of my money ever again. Unless, of course, they age it in a bourbon barrel.
    Falcone likes this.
  19. 4DAloveofSTOUT

    4DAloveofSTOUT Poo-Bah (2,340) Nov 28, 2008 Illinois
    Beer Trader

    I agree...this is a horrible idea!
  20. mintjellie

    mintjellie Defender (630) Oct 2, 2005 Ontario (Canada)

    ISO: Love Gun, infused with the blood of Gene Simmons and Gonoherpasyphilaids.
  21. mintjellie

    mintjellie Defender (630) Oct 2, 2005 Ontario (Canada)

    Why do you know this?
  22. BigB415

    BigB415 Initiate (190) Aug 24, 2010 California
    Beer Trader

    I thought this thread was going to be someone ripping on Rogue for releasing stupid, disgusting beers and pairing with Portland businesses who shouldn't be associated with craft beer. For the record: I have been to Portland several times and I love Voodoo Doughnut and Powell's Books so I'm not hating on them I just think they don't deserve to be in the craft beer world.
  23. Spider889

    Spider889 Savant (976) Mar 24, 2010 Ohio
    Industry Beer Trader

    I was thinking that this was going to be brewed with wild yeast found on the pages of a first edition or something. While not as whacky as the beard beer, it ultimately sounds more drinkable and enticing.

    However, it's nothing resembling that level of effort. I'm all for letting Rogue brew what they want and for collaborating with local businesses, but hell guys, this purely symbolic gesture would be better used in a batch of homebrew... or a pilot batch for local pubs only. Refusing to mention the style or any beer-related goals in the entire press release tells me the beer itself isn't meant to wow us.

    Edit: they don't even mention a style on their own website store. On the plus side (I guess) it's cheap.
  24. thegoon55

    thegoon55 Initiate (0) Oct 27, 2012 Massachusetts
    Beer Trader

    Rogue never fails!!! shit the bed..
  25. jsboots21

    jsboots21 Initiate (0) Jan 19, 2009 Tennessee

    Wonder if they used the Kindle version?
    Bluecane likes this.
  26. Preluderl

    Preluderl Devotee (461) Sep 27, 2012 Pennsylvania
    Beer Trader

    As long as your target demographic is talking about you (and in this case, you are) then you're doing something right. Rogue is getting exactly what they want with this thread which is a buzz about their product among the people who purchase their products. Hate on them all you want, but that's smart marketing.
    BobSmooth likes this.
  27. Danny1217

    Danny1217 Champion (856) Jul 15, 2011 Florida
    Beer Trader


  28. Jtc2811

    Jtc2811 Aspirant (235) Dec 13, 2011 California
    Beer Trader

    1) Rogue is probably in a small way saying "fuck you, I've got yet white whale right here!" To beer geeks.

    2) They have evidently run out of creative ways to make beer low quality and high priced, so have turned to gimmicks instead of brewing experimentation.

    Either way, I roll my eyes at Rogue
  29. benbking

    benbking Disciple (308) Dec 11, 2009 Rhode Island
    Beer Trader

    Correction, This beer will taste like Moby's Dick. end of line.
  30. SteelersX

    SteelersX Disciple (375) Jan 30, 2011 New York
    Beer Trader

    Would have been better if they did it with a bible and used holy water.

    mfnmbvp likes this.
  31. tabascosigned

    tabascosigned Initiate (0) Oct 4, 2012 Virginia

    I just...........I.............
  32. fehrminator

    fehrminator Disciple (356) Jan 26, 2008 North Carolina
    Beer Trader

    Anyone else thinking that maybe the Mayans were right?
    zencigar and luwak like this.
  33. Jeffo

    Jeffo Poo-Bah (2,745) Sep 7, 2008 Netherlands

    They should charge $50 a bottle and call it Rare White Whale Ale. I'm sure the attitude here would change real quick :wink:
    Rau71 and Preluderl like this.
  34. fehrminator

    fehrminator Disciple (356) Jan 26, 2008 North Carolina
    Beer Trader

    But then they'd have to age it on the novel for TWO WHOLE YEARS!
  35. YogiBeer

    YogiBeer Initiate (0) May 10, 2012 Illinois

    Rogue... Please stop bothering people.
    whendeathsleeps, Hatzilla and Duff27 like this.
  36. Ricelikesbeer

    Ricelikesbeer Zealot (582) Nov 29, 2006 Colorado

    Pubic hair. And it'd be nice to at least hear what the beer will be like a little bit....? Is that out of line? or do we merely have to beer geek out to the mere idea of a beer these days and not worry about what it actually smells/tastes like? Just sayin....

    That being said I'll probably try one. haha
  37. Ricelikesbeer

    Ricelikesbeer Zealot (582) Nov 29, 2006 Colorado

    Yeah and people would be selling it on ebay for $200. What a joke.
  38. OddNotion

    OddNotion Devotee (478) Nov 1, 2009 New Jersey
    Beer Trader

    Ill make sure to not buy this one, like every other rogue beer.
  39. Thads324

    Thads324 Initiate (0) Jan 21, 2010 Connecticut

    Overpriced and underwhelming? Sign me up!
  40. KzooBeerBrian

    KzooBeerBrian Initiate (0) Oct 15, 2011 Michigan

    oh they are, and my names not surely.
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