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Rogue releases White Whale Ale, infused with pages from the novel Moby-Dick

Discussion in 'Beer Releases' started by Todd, Nov 20, 2012.

  1. mjryan

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    Really folks? It's an anniversary beer for Powells. They sell books. Moby Dick is significant to the owners. The pages in the kettle is symbolic. It's not going to taste like fucking paper.
     
    Falcone, BGrider85, JxExM and 3 others like this.
  2. beerborn

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    For the sheer absurdity appreciation of Rogue's "Don't give a fukc doin it anyway" attitude I would try this
     
  3. aasher

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    900 awards for taste and quality? LOL
     
  4. Sarlacc83

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    Yeah, it's going to be Dead Guy or American Amber Ale repackaged.
     
    Beerontwowheels likes this.
  5. MileHighShooter

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    IMO this is right up there with Coor's blue mountains. Why make good beer when you can pull stupid marketing ideas instead?
     
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  6. Thickfreakness

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    Tons of Rogue brews suck anyway... what's one more?
     
    whendeathsleeps likes this.
  7. InebriatedJoker

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    Whats next ? A beer with pages from the comic book KISS made with drops of their own blood .
     
  8. UCLABrewN84

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    Better to be brewed with pages from the book rather than actual Moby Dick.
     
    zencigar likes this.
  9. stupac2

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    And people say that BMC are the marketing companies that make beer.
     
  10. Shmeal

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    This beer will taste like dick.
     
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  11. cmmcdonn

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    I've never been one for books. I'll wait for the movie version to come out.
     
    zencigar likes this.
  12. Reagan1984

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    I checked 14 times to make sure it wasn't April 1st. They should have saved this for then. When Marketing exceeds the quality of the product, things like this happen.
     
  13. MagillaGriller

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    Another adjunct..rice paper no doubt
     
    mintjellie likes this.
  14. Preluderl

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    Rogue trolling beer geeks everywhere?
     
  15. Jonada

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    If it were the Great Gatsby I'd give it a shot, but as is I'll pass.
     
    Sarlacc83 likes this.
  16. NoSignsOfPain

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    All they had to do is brew a barleywine, ice distill it, forget about it, and bottle like 12 of them in a few years. Instant White Whale
     
  17. yamar68

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    Haha I gotta say... this is awesome.

    Gimmicky? Yes. But very creative. I'd love to try some Dogfish beer brewed with Emerson.
     
  18. Keffa

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    Don't give them ideas, what are you doing?
     
    Etan likes this.
  19. VegasBeerMan

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    ...makes me wonder what they're planning for the next batch of Shakespeare Stout.

    To be or not to be...

    Not to be...getting any of my money ever again. Unless, of course, they age it in a bourbon barrel.
     
    Falcone likes this.
  20. 4DAloveofSTOUT

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    I agree...this is a horrible idea!
     
  21. mintjellie

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    ISO: Love Gun, infused with the blood of Gene Simmons and Gonoherpasyphilaids.
     
  22. mintjellie

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    Why do you know this?
     
  23. BigB415

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    I thought this thread was going to be someone ripping on Rogue for releasing stupid, disgusting beers and pairing with Portland businesses who shouldn't be associated with craft beer. For the record: I have been to Portland several times and I love Voodoo Doughnut and Powell's Books so I'm not hating on them I just think they don't deserve to be in the craft beer world.
     
  24. Spider889

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    I was thinking that this was going to be brewed with wild yeast found on the pages of a first edition or something. While not as whacky as the beard beer, it ultimately sounds more drinkable and enticing.

    However, it's nothing resembling that level of effort. I'm all for letting Rogue brew what they want and for collaborating with local businesses, but hell guys, this purely symbolic gesture would be better used in a batch of homebrew... or a pilot batch for local pubs only. Refusing to mention the style or any beer-related goals in the entire press release tells me the beer itself isn't meant to wow us.

    Edit: they don't even mention a style on their own website store. On the plus side (I guess) it's cheap.
     
  25. thegoon55

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    Rogue never fails!!!....to shit the bed..
     
  26. jsboots21

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    Wonder if they used the Kindle version?
     
    Bluecane likes this.
  27. Preluderl

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    As long as your target demographic is talking about you (and in this case, you are) then you're doing something right. Rogue is getting exactly what they want with this thread which is a buzz about their product among the people who purchase their products. Hate on them all you want, but that's smart marketing.
     
    BobSmooth likes this.
  28. Danny1217

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    Rogue

    Stahp
     
  29. Jtc2811

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    1) Rogue is probably in a small way saying "fuck you, I've got yet white whale right here!" To beer geeks.

    2) They have evidently run out of creative ways to make beer low quality and high priced, so have turned to gimmicks instead of brewing experimentation.

    Either way, I roll my eyes at Rogue
     
  30. benbking

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    Correction, This beer will taste like Moby's Dick. end of line.
     
  31. SteelersX

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    Would have been better if they did it with a bible and used holy water.

    o_O
     
    mfnmbvp likes this.
  32. tabascosigned

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    I just...........I.............
    .......
    ....
    ..
     
  33. fehrminator

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    Anyone else thinking that maybe the Mayans were right?
     
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  34. Jeffo

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    They should charge $50 a bottle and call it Rare White Whale Ale. I'm sure the attitude here would change real quick ;)
     
    Rau71 and Preluderl like this.
  35. fehrminator

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    But then they'd have to age it on the novel for TWO WHOLE YEARS!
     
  36. YogiBeer

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    Rogue... Please stop bothering people.
     
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  37. Ricelikesbeer

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    Pubic hair. And it'd be nice to at least hear what the beer will be like a little bit....? Is that out of line? or do we merely have to beer geek out to the mere idea of a beer these days and not worry about what it actually smells/tastes like? Just sayin....

    That being said I'll probably try one. haha
     
  38. Ricelikesbeer

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    Yeah and people would be selling it on ebay for $200. What a joke.
     
  39. OddNotion

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    Ill make sure to not buy this one, like every other rogue beer.
     
  40. Thads324

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    Overpriced and underwhelming? Sign me up!
     
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