Dismiss Notice
We're celebrating 10 years of BeerAdvocate magazine with $10 print subscriptions for US residents.

Subscribe now!

Rogue releases White Whale Ale, infused with pages from the novel Moby-Dick

Discussion in 'Beer Releases' started by Todd, Nov 20, 2012.

Thread Status:
Not open for further replies.
  1. WassailWilly

    WassailWilly Sep 8, 2007 New York

    You forgot the best of all Whale BACON !!!
     
  2. luisc123

    luisc123 Oct 20, 2011 California

    Blend this with Maple Bacon Ale, bourbon barrel age it, throw in some beard follicles, and we'll talk.
     
  3. Robtobfest

    Robtobfest Oct 21, 2009 Connecticut
    Beer Trader

    Oh my God, this is a serious thread........cannot believe what i am reading. Thought i had too much Hopzilla and hoponious uniin...
     
  4. Stormfield

    Stormfield Feb 21, 2011 Massachusetts

    What chapter is it from? Is it from the "quarter-deck" chapter? That's the scene where Ahab makes the crew drink grog from a communal drinking vessel.
     
  5. luwak

    luwak Mar 2, 2010 Arizona
    Beer Trader

    okay so let the "digestible novels" and "dick in my beer" jokes begin ....but seriously is there like a regulatory agency that might be interested in ink in a food product?
     
  6. SHODriver

    SHODriver Aug 13, 2010 Louisiana
    Beer Trader

    that would be sacrelicious...

    not with DFH, they try to make an interesting beer with odd ingredients and it usually works out pretty well. This would be odd even for the folks that made a beer with prechewed corn.
     
    zencigar likes this.
  7. MagillaGriller

    MagillaGriller Aug 20, 2012

    Word is their next beer is "you can call me ale" infused with old NYC Yellow Pages & Paul Simon album covers.
     
  8. jmgrub

    jmgrub Nov 20, 2010 California

    Not to be confused with a white whale like Loerik or Wooden Hell.
     
  9. flayedandskinned

    flayedandskinned Jan 1, 2011 California
    Beer Trader

    What a gimmick.
     
  10. Dannywhitewash

    Dannywhitewash Dec 19, 2010 Ohio

    That stuff was the worst beer i have ever had. Home brews included.
     
  11. Mbennett

    Mbennett Jun 16, 2011 New York
    Beer Trader

    I don't have much to add, but I will be the 4th person to respond with "my name is not Shirley" even though the original statement wasn't directed to me.
     
  12. jasonmason

    jasonmason Oct 6, 2004 California

    I'd actually been thinking of picking up some Santa's Private Reserve once I saw some this winter, just for kicks. Now that I saw this thread, I'll see their sixer, think of the stupid marketing gimmick this was, and grab something else.

    In other words, I would have likely purchased something, and now I won't. Plus I'll relate the stupidity of this to others, who already have marginal opinions of Rogue.

    Not really sure how that can be spun into 'smart marketing'.
     
  13. Preluderl

    Preluderl Sep 27, 2012 Pennsylvania
    Beer Trader

    Because you're one man and your one purchase will be far out weighed by all of the people who go and buy one of these out of curiosity.
     
  14. jasonmason

    jasonmason Oct 6, 2004 California

    Right, I am one man - and as you said, I'm one man out of the demographic that they are trying to market to. As is pretty much everyone on this thread, where the consensus seems to be that this beer is a joke, and not to be taken seriously.

    As I see it, the demographic has been met head on in this thread, and replied primarily negatively. So I still don't see the 'smart marketing' there.
     
  15. Preluderl

    Preluderl Sep 27, 2012 Pennsylvania
    Beer Trader

    You see Rogue going out of business anytime soon? They're doing something right.
     
  16. lester619

    lester619 Apr 17, 2009 Wisconsin
    Beer Trader

    There is no explination or backstory that can possibly mitigate the stupidity of this. However, we are all paying attention to them, so mission accomplished.
     
  17. Preluderl

    Preluderl Sep 27, 2012 Pennsylvania
    Beer Trader

    Bingo.
     
  18. Goosey

    Goosey Jan 18, 2012 Missouri

    Is it just me, or does it seem like Rogue has made some kind of commitment to start porducing shit beers? I really don't understand what they are trying to achieve by releasing all of these crappy brews. It's like they're in the NFL shooting for first round draft pick.
     
  19. WillCarrera

    WillCarrera Oct 11, 2010 Ohio

    Wait until they make their Ulysses themed beer...
     
  20. jettjon

    jettjon Jun 3, 2005 Florida

    This is simultaneously the stupidiest and most brilliant thing I've heard today.
     
    isuee94, Psykhe and lilnicky068 like this.
  21. C2H5

    C2H5 Jan 7, 2012 Illinois
    Beer Trader

    This is taking the whole "whale" this a bit too literally.....literally folks...hehe get it?.. literally? Is this thing on...tough crowd
     
    cyraschris likes this.
  22. zencigar

    zencigar Aug 3, 2011 North Carolina

    shoulda called it Herman Mellvale

    gotta be a witbier

    adjunct - squid ink?
     
    Bitterbill likes this.
  23. whodeyvols

    whodeyvols Sep 2, 2012 Ohio

    No Game of Thrones?
     
  24. stealth

    stealth Dec 16, 2011 Minnesota
    Beer Trader

    I think Rogue is making this so when the more socially-acceptable wine drinkers are around you can tell them 'yeah? my shit has a book in it. how's that for intellectual?'
     
    YogiBeer and 77black_ships like this.
  25. YogiBeer

    YogiBeer May 10, 2012 Illinois


    Lol, Any press is good press... unless it makes tons of people say "wow, that business is really stupid."

    I already wasn't going to buy anything fromr ogue, but now I'll go out of my way to warn everyone away from their beer. Oh wait, I already do that, because I feel terrible when someone wastes money on that swill. Same with Finch's. Blech.
     
  26. zach60614

    zach60614 May 1, 2012 Illinois
    Beer Trader

    That is reserved for the whale semen barrel aged variant.
     
  27. beerpadawan

    beerpadawan Aug 12, 2007 California

    The beer is about Portland/Oregon; it's a symbolic gesture to honor a bookstore. The proprietors surely enjoyed placing the pages in the brew kettle. The 41 years of bookstore fans surely enjoy knowing the pages are in there. Everything will be ok.
     
    rrryanc likes this.
  28. jRocco2021

    jRocco2021 Mar 13, 2010 Wisconsin
    Beer Trader

    In a 1957 lecture, Experimental Music, John Cage described music as "a purposeless play" which is "an affirmation of life – not an attempt to bring order out of chaos nor to suggest improvements in creation, but simply a way of waking up to the very life we're living".

    I think all these people who like to bitch about Rouge should really read this and take it to heart and shut up. I'm not a huge Rogue fan but I don't sit on the internet all day bitching about them. Beer is supposed to be fun so let people have fun with it Jeez.
     
  29. Flyway

    Flyway Oct 22, 2012 Wisconsin

    Exactly... and it will probably sell just fine with everyone who appreciates that sentiment. Like Preluderl said earlier, Rogue is doing just fine and doing something very right. The majority of BAs forget that they are a huge minority in the craft beer market. I know a lot of people who enjoy craft from time to time, but aren't aware of hype or BeerAdvocate. Those people are buy on marketing and word of mouth alone. Not to mention that 95% of you all will probably try this anyways...
     
  30. dianimal

    dianimal Apr 18, 2012 California

    Please tell me they didn't use pages from their first edition printing???? Stupid!
     
  31. flayedandskinned

    flayedandskinned Jan 1, 2011 California
    Beer Trader

  32. Thirstygoat

    Thirstygoat Nov 22, 2012 Illinois
    Beer Trader

    To be drank whenever it is damp drizzly November in the soul before deliberately stepping into the street and methodically knocking people's hats off.
     
  33. tlacott1

    tlacott1 Jun 16, 2012 Maryland

    i think i read this about 5 times just to make sure i didn't misread anything....i didn't
     
  34. sauvy10

    sauvy10 Apr 14, 2012 West Virginia

    Another gimmick to get people to pay 10 or 12 bucks for a shitty beer.
     
    YogiBeer likes this.
  35. bulldogbrewhaus

    bulldogbrewhaus Sep 17, 2012 Virginia

    Is this serious...? What an awful idea.
     
  36. brianthelion23

    brianthelion23 May 21, 2012 California

    the only problem i hae with this idea is that everyone knows books arent going to taste good. The maple bacon dougnut made sense because everyone loves those doughnuts. Beer is made for consumption, therefore why wouldd you put something in beer that shouldnt be consumed? They could have put a edible thing in the beer to commemerate moby dick, so people could actually drink it and not have just sit on their shelf.
     
  37. whendeathsleeps

    whendeathsleeps Nov 5, 2011 Indiana

    In a word...STUPID.

    Dear Rogue, I used to not hate you, why are so hellbent on changing that?
     
  38. hudsonvalleyslim

    hudsonvalleyslim May 29, 2003 Massachusetts

    As we speak, I'm chewing on a (signed) 1st edition 'Charlie Papazian Joy of Homebrewing' and washing it down with WetHop Pale Ale homebrew. Gotta say, they pair well!
     
    Brunite likes this.
  39. jdklks

    jdklks Aug 9, 2007 Maryland

    For those of you asking "what the fuck?" about putting pages from the book in, it was a symbolic act. If you read books, you would know what symbolism is. That of course does not change the fact that the idea is stupid beyond repair and Rogue (followed closely by DFH) continues to lead the craft beer world in gimmicky creations. They've gone so far they may be stepping on Miller's toes soon.
     
  40. jRocco2021

    jRocco2021 Mar 13, 2010 Wisconsin
    Beer Trader

Thread Status:
Not open for further replies.
  • About Us

    Your go-to website for beer (since 1996), publishers of BeerAdvocate magazine (since 2006) and hosts of world-class beer events (since 2003). Respect Beer.
  • Extreme Beer Fest® Cometh

    February 3-4, 2017. Boston, Mass. Limited tickets available. Prepare for epicness.

    Learn More
  • 10 Years of BeerAdvocate Magazine

    We're celebrating 10 years of BA mag with $10 print subscriptions for US residents!

    Subscribe