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Russian River Brewing Runs Out of Beer!

Discussion in 'Pacific' started by brywhite, Aug 22, 2013.

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  1. brywhite

    brywhite Meyvn (1,227) Aug 27, 2009 California

  2. JackHorzempa

    JackHorzempa Poo-Bah (3,063) Dec 15, 2005 Pennsylvania

    Within the article I took note of:

    “Yet for all the buzz, the beer is only available in three states — California, Colorado, and Oregon — along with a few bars in the beer-mad city of Philadelphia.”


    P.S. Some bottles of the -ation beers are available at beer stores in the Philly area.
    cjoc83, ALitteral and Houser like this.
  3. AAlchemist

    AAlchemist Initiate (0) Aug 12, 2012 Arizona
    Beer Trader

    Grrr I feel like this is just being used to Buzz up hype....Don't get me wrong its never "easy" to find RR beer...but come on...its not like its different than any other time.
    Catchy_Name likes this.
  4. RBassSFHOPit2ME

    RBassSFHOPit2ME Meyvn (1,126) Mar 1, 2009 California

    "At least once a week, she said, she drops an account for various infractions, including gouging customers.
    These stores and bars “are abusing the privilege of carrying our beers and disrespecting their customers, in my opinion,” she said. “And we don't appreciate it, we don't condone it. I cannot force a retailer to charge a certain price, but we can certainly not sell them beer anymore, and that's totally legal.”

    Nice to know they still have their priorities straight after all their success.
    Jtc2811, blguillen, Hanzo and 20 others like this.
  5. Seanibus

    Seanibus Initiate (0) Dec 6, 2004 California

    I do have to point out (being the guy who wrote the article in the first place) that the news isn't so much that they ran out of beer one time, but that the supply and demand equation is wildly out of whack at one of the world's most buzzed-about breweries - and the owners are perfectly happy with the situation. The fact that, for the first time ever, they couldn't even supply themselves is a vehicle for getting into the larger issue of the insane demand and limited capacity at the brewery, and the great financial and personal caution of the owners. I didn't have space to draw the contrast, but it is really the opposite of that other icon of the Sonoma County beer scene, Lagunitas, for which growth is a daily reality. Tony Magee is aiming for the stars, but with no definite target or endpoint in mind, while Natalie and Vinnie have always aimed for 14,000 barrels a year, they arrived on target, and have no pressing desire to go higher than that.
  6. brywhite

    brywhite Meyvn (1,227) Aug 27, 2009 California

    Personally, I love to read anything about Russian River Brewing. But when I do, I know it means that the demand will go up even more and there will be less beer available.
  7. M_C_Hampton

    M_C_Hampton Savant (940) Oct 9, 2012 Georgia

    As long as Lagunitas keeps making quality products, I'm thrilled with their expansion. More quality beer at a reasonable price distributed fresh to my area makes me less likely to pay gouging prices to get excellent beer. I loved it when my buddy brought me a bottle of Pliny from his trip to San Francisco, but I really liked going into the local beer store and buying us each a six pack of Sucks.
    AlexM, Cubieblu, CowsandBeer and 5 others like this.
  8. hoppytobehere

    hoppytobehere Defender (647) Aug 10, 2012 District of Columbia
    Beer Trader

    Amen to that.
    dianimal and ChrisM361 like this.
  9. opwog

    opwog Defender (663) Jun 16, 2008 Minnesota

    ISO any RR beers that nobody can find.
    fernz18 likes this.
  10. Greenplastic615

    Greenplastic615 Disciple (385) Nov 4, 2008 Pennsylvania
    Beer Trader

    The problem is they can't just drop a beer from the rotation to free up space. The beers are ALL good.
  11. Seanibus

    Seanibus Initiate (0) Dec 6, 2004 California

    What's interesting to me about Lagunitas' Tony Magee is his view of his customers, who he calls his tribe. He is fond of saying that a brewery is, in some sense, created by the customers and not the other way around. That outlook seems to drive him to this dizzying level of growth he has experienced almost from the day he opened. He seems to subscribe to a line similar to the old Doritos commercial: drink all you want, we'll make more. As long as more and more people drink it, he will make more and more of it. Vinnie and Natalie clearly value their customers, but they don't seem to have that kind of desire or instinct for manic growth. It wouldn't surprise me if they do eventually give in to the pressure to grow, at least a little bit, but they seem very cautious and careful about their business. Tony, meanwhile, views Lagunitas as a giant, sprawling jazz symphony, being improvised every day around only the most general idea of the main melody.
  12. BierGartenok

    BierGartenok Initiate (0) Apr 4, 2009 Oklahoma

    I wish more breweries were like they are
  13. Jason

    Jason Founder (8,113) Aug 23, 1996 Massachusetts
    Staff Subscriber

    Todd and I drank their reserves a couple weeks ago ... sorry. :sunglasses:
  14. Stevedore

    Stevedore Poo-Bah (3,793) Nov 16, 2012 Wisconsin
    Beer Trader

    I sure do hope they have more beer when I come to visit at the end of September.
  15. drtth

    drtth Poo-Bah (3,222) Nov 25, 2007 Pennsylvania

    The failure to resist Temptation leads to Damnation... :-)
  16. Stevedore

    Stevedore Poo-Bah (3,793) Nov 16, 2012 Wisconsin
    Beer Trader

    Which requires Supplication to the Beer Gods at the Altar of Consecration.. who may then decide whether to grant the gift of Redemption.
    Geuzedad likes this.
  17. SierraJosh

    SierraJosh Disciple (333) Aug 13, 2013 California
    Beer Trader

    From the time I tasted a damnation in Tahoe City, closing weekend for Squaw 2010, I have been obsessed with RR and their beers. To me they are the best and however they wanna run their business is awesome, anyone in driving distance complaining? Why expand when you are banking a ton of cash each month and your product is perfect. Vinnie and Tony have different philosophies and i wonder how this conversation plays out in 10 years?
  18. drtth

    drtth Poo-Bah (3,222) Nov 25, 2007 Pennsylvania

    Or commit to Perdition without Procrastination.
    Geuzedad likes this.
  19. RBassSFHOPit2ME

    RBassSFHOPit2ME Meyvn (1,126) Mar 1, 2009 California

    FT: Shadow of a Doubt
    SierraJosh likes this.
  20. patkorn

    patkorn Initiate (0) Aug 30, 2007 California

    Wish I knew more people in life,not just the beer business,who were like Natalie and Vinnie. Just truly good people.
    jrnyc likes this.
  21. the_trystero

    the_trystero Disciple (367) Mar 19, 2013 California
    Beer Trader

    If I ever get serious about my coffee endeavors I will be doing something similar to RR, although I really love Tony Magee's attitude, too. Basically I would want to build my cult up to a certain point that's still intimate and then replace those who leave the cult (well, you can never truly leave a cult) rather than building it forever. I'm already bummed that I can't remember all my customers names and their stories.
  22. Ri0

    Ri0 Poo-Bah (2,474) Jul 1, 2012 Wisconsin
    Beer Trader

    The brewery will have burnt to the ground by then. Better have a back up plan. Pick me up a bottle of Beautification if it is still standing, please.
  23. Stevedore

    Stevedore Poo-Bah (3,793) Nov 16, 2012 Wisconsin
    Beer Trader

    Funny you say that, I just happened to by chance get my hands on a Beat b5 this week. Now if you would just come drink with me instead of being a good father..

    Maybe the next time I get some fresh Zombie Dust. I still owe you dude.
    Ri0 likes this.
  24. illidurit

    illidurit Initiate (0) Feb 5, 2007 California

    the biggest difference between Lagunitas and Russian River is that Russian River makes beer that tastes really good.
    Franch, Dagsy, domtronzero and 4 others like this.
  25. Geuzedad

    Geuzedad Zealot (540) Nov 14, 2010 Arizona
    Subscriber Beer Trader

    Rick760Sd and yemenmocha like this.
  26. yemenmocha

    yemenmocha Poo-Bah (2,459) Jun 18, 2002 Arizona

    Yay they have all these values and stuff and won't expand in a big way, intentionally don't keep up with demand, etc... whatever. :rolling_eyes: :rolling_eyes::rolling_eyes:

    When I visit SoCal a few times a year I just LOVE having a hard time finding their stuff because it's often sold out at places that carry it... but I should feel warm 'n fuzzy because they don't raise their prices at all because they're such great & highly coveted beers.
    Geuzedad, sliverX and barleywinefiend like this.
  27. matedog

    matedog Initiate (58) Jan 25, 2010 California
    Beer Trader

    There's a few ways to look at this. I greatly respect that they are doing what they want to do. Expansion would probably bring them in a lot more money and they are choosing not to. On the other hand, at what point does their beer become so sought after that it becomes an almost dickish choice for them not to expand? I know no one is entitled to readily available great beer. I'd love to trot down to the bottle shop and pick up St. Lamvinus at any whim, but I can't have everything. Perhaps that is an exaggeration and I'm beginning to blabber, so I'll leave it at that.
  28. the_trystero

    the_trystero Disciple (367) Mar 19, 2013 California
    Beer Trader

    So visit NorCal instead.
    DrAwkward82, litheum94 and yemenmocha like this.
  29. Uncleserg

    Uncleserg Initiate (0) Sep 19, 2009 California

    man I was going to say that.....sigh:wink:
  30. Uncleserg

    Uncleserg Initiate (0) Sep 19, 2009 California

    anyone for a trade have 2 PtE's bottled 08/12/13 ready to go:rolling_eyes:
  31. the_trystero

    the_trystero Disciple (367) Mar 19, 2013 California
    Beer Trader

    I'll give you 1 Chocolate Rain, 3 SitR Kumquats, and 3 OT Cherries for the 2 PtEs!

  32. Uncleserg

    Uncleserg Initiate (0) Sep 19, 2009 California

    Ha! Hey man its limited. Living in SoCal its hella hard to find and one has to include driving all over town. Btw OT Cherries is an awesome brew.
  33. the_trystero

    the_trystero Disciple (367) Mar 19, 2013 California
    Beer Trader

    Hah, I think you might have taken that the wrong way. PtE is getting scarcer down here and if things keep going this way it will only get scarcer. And then I won't be joking when I offer all that up for 2 bottles of PtE.
  34. Uncleserg

    Uncleserg Initiate (0) Sep 19, 2009 California

    I heard that......loud and clear. For everyone's sake lets hope your not clairvoyant and that we all can enjoy Pliny going forward.
  35. antlerwrestler19

    antlerwrestler19 Disciple (363) Nov 24, 2010 Nebraska
    Beer Trader

    Lagunitas has been on the shelves in Nebraska for a short time now (their basic stuff), and while they have an awesome price point and are trying to expand faster than AB I would rather have random "from time to time" Russian River beers than the "we'll stock your storefront with our most basic offerings until its old and gross and takes up space because no one wants to buy it anymore" bullshit. Give me a 4 month old room temp Supplication (that's been stored that way) over a 1 day old Lagunitas IPA. Their IPA has been sitting on shelves since it hit here....(newsflash - we already had Odell IPA distro'd here and it rapes your west coast ipa right in its face).
  36. skunkpuddle

    skunkpuddle Aspirant (259) Feb 14, 2011 California
    Beer Trader

    I'll give you 1 and 1/2 bottles of Alpine Nelson. SHUT IT DOWN.
  37. ArchEnemyBrew

    ArchEnemyBrew Initiate (0) Mar 21, 2010 Washington

    They pulled out of Washington due to their beer being too rare for our state. Sad times indeed.
    flexabull likes this.
  38. opwog

    opwog Defender (663) Jun 16, 2008 Minnesota

    Really looking for batch 1 Procrastination.
    1424IpA likes this.
  39. harrymel

    harrymel Initiate (0) Dec 15, 2010 Washington

    Pulled out? Or got pushed out?

    We hate beer here. Especially beer that people like.
    cavedave likes this.
  40. cavedave

    cavedave Poo-Bah (2,253) Mar 12, 2009 New York
    Beer Trader

    Ohhhhh, well, guess we will just have to find beer that is better and less expensive. So glad that is not at all hard to do.
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