Russian River Supplication label

Discussion in 'Pacific' started by flag8r, Mar 22, 2013.

  1. flag8r

    flag8r Nov 7, 2009 Florida

    What is the significance to the number 23 on the label (aside from a shot out to Michael Jordan)?
  2. tectactoe

    tectactoe Mar 20, 2012 Michigan

    I believe it refers to the 23rd pslam ("The lord is my shepherd, etc...), seeing as Supplication is the act of prayer.

    EDIT: apparently I am wrong.
    BlastBeats likes this.
  3. hopfenunmaltz

    hopfenunmaltz Jun 8, 2005 Michigan

  4. joeneugs

    joeneugs Aug 28, 2008 California
    Beer Trader

    I believe it's on every one of their labels somewhere. Usually hidden. This is what it says on the Damnation 23 label:

    23 is the ninth prime number, the smallest odd prime that is not a twin prime. A human baby receives 23 chromosomes from each parent. It takes 23 seconds for blood to circulate through the body. There are 23 vertebrae in the human body. The number of joints in the human arm is 23. A human’s physical biorhythm cycles every 23 days. This influences coordination, energy, strength, endurance, initiative and resistance to illness. The earth’s axis is at 23 degree angle. On average, every 23rd wave crashing to shore is twice as large as normal. In the year 23 A.D., Pliny the Elder was born. Julius Caesar on September 23rd, and was stabbed 23 times. Mayans believe the world will end on December 23, 2012

  5. chcfan

    chcfan Oct 29, 2008 California

    There's a 23 on all of their 'tion labels. I think Vinnie is kind of coy about the significance. Probably just his favorite number or something. I use 23 a lot because my favorite all-time baseball player is Ryne Sandberg, but something tells me that's not his reason.

    Edit: looks like it was answered above while I was typing. Makes sense. I didn't see the Jim Carrey movie...
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  6. jtmartino

    jtmartino Dec 11, 2010 California
    Beer Trader

    Glad that last part didn't work out too well.
    flayedandskinned likes this.
  7. domtronzero

    domtronzero Aug 18, 2007 California

    I don't have any insight or opinions on the 23 on the labels, but goddammit I wish they'd stop using comic sans!
  8. flayedandskinned

    flayedandskinned Jan 1, 2011 California
    Beer Trader

    23 is own almost all of their labels and it is a homage to an old roommate of his that passed away too young. Apparently 23 was his old roommates favorite number.
  9. beerme411

    beerme411 Sep 28, 2010 California

    I've wondered about damnation batch 23 and now it makes more sense.
  10. drgonzo2k2

    drgonzo2k2 Aug 24, 2012 California

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  11. JBogan

    JBogan Jul 15, 2007 Nevada

    X 23
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  12. TNGabe

    TNGabe Feb 6, 2012 Tennessee

    Guessing it means Vinnie is a Robert Anton Wilson fan. I've no longer got a copy of the Illuminatus Trillogy, but it's a very entertaining book if you're into weird.
  13. rboinski

    rboinski Mar 19, 2012 California


    Thanks for the email, Vinnie has an affinity & affection for the number 23, it’s one of his favorite / lucky numbers. I recommend you Google number 23, it’s a good read. Thanks for the support.
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