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Discussion in 'Beer News & Releases' started by Todd, Sep 17, 2021.
This gives new meaning to a beer that makes you 'high.'
And St. Jude benefits from it all. Good for them!
If this wasn't for charity, this is the kind of gimmick that I typically despise.
But for charity? Sure, why not? I just hope no one expects it to taste like anything other than a standard, mediocre Sam Adams beer.
Well, now - look. I ain't no financial genius (I did get the only A+ Miss White ever gave in Geometry but that's not exactly straight math and it was over 50 fuckin' years ago) and I'm one of those cynics who looks askance at "charities" in general but does this make sense? Spend over a third of million dollars to get a $100k donation?
Maybe I'm just lazy, but if someone's a "billionaire" (est. $2.4 billion) can't he just give them $200 million instead of spending his time "raising" it from other rich people? Can't afford it?
In light of this article:
It looks like St. Jude picked the wrong rich guy to help them raise money.
For an “out of this world” flavor
Jason, maybe you could start a new thread about this topic. This is BIG news IMO.
Only on Wall Street... "Oh, look, they didn't do as good as they hoped. What failures! Up only 18%!"
The Brewers Association says their "beer" production (minus the FMB, cider and seltzer) was 1.75 Million barrels in 2020. Down quite a bit over the past few years but still bigger than any other "craft" brewer, save for the adjunct-brewing Yuengling.
So, that might be "faded from view" according to the Motley Fool. Don't know where MF shops but I still see stacks of it in every liquor store I visit.
Speaking of Motley Fools - no proof readers there?
"The brewer doesn't _______ how much further down the bottom is."
It worked for TANG.
But did they use Ninkasi's yeast from 7 years ago with those hops?
As pointed out by @jason_nwx , Ninkasi did this years ago. And, yeast being able to be propagated, is reusable. There may be renants of space yeast being used yet today. Using hops is one and done.
You can taste the rarity...
"... with a hint of corporate tax deduction and slight aftertaste of free PR."
Hm, wonder where they got that idea from... Oh yeah https://www.space.com/23055-moon-dust-beer-spacesuit.html
If the hops are not Galaxy, this whole project should be scrapped.
What is they chose to use Challenger hops instead!?!
The way I read it , SA purchased the hops at auction for an undisclosed sum and then on top of that they donated $100K. Do we know that the total of auction price plus donation was <$361K.?
If we want to really question the cost/benefit of this endeavor, how about we ask why someone sees a positive cost benefit for shooting a bunch of civilians up into space given their total weight and cost per pound? Was there much benefit besides an adrenaline rush for those people? So what if they come back and rave to their neighbors about how fun and impressive it was. Its not like they are going to have a huge influence on federal support for the space program. Exactly how much was learned or what was technically achieved? This sounds like little more than a ego inflation exercise for an uber-rich guy. How about they use the rocket as a vehicle for sending experiments into space instead of just letting a few people scream "wheeeee" into the vacuum of space?
I’ll bet Sam C pitched the idea at a recent BBC board meeting. Also he needs some more moon dust he’s lobbying for His reboot of that DFH beer from a few years back.
I always aced geometry for some reason and finding x= was always stretching my brain. I'm Earth bound, born in May, and know this place spatially. I was an English major first then a history major, then philosophy. I would've worked for Robert Kennedy in 1968. Really, had a job lined up. It blew my mind.......
An "other worldly experience" perhaps. I'm not holding my breath.
Wish I had thought of that one.
Too soon Jack. Too soon...