Sam Adams will craft beer using hops sent into Earth's orbit on SpaceX's Inspiration4

Discussion in 'Beer News & Releases' started by Todd, Sep 17, 2021.

  1. Todd

    Todd Founder (6,506) Aug 23, 1996 California
    Staff Moderator Fest Crew Society Trader

    https://www.businessinsider.com/sam-adams-beer-hops-orbit-spacex-inspiration-4-2021-9
     
    Roguer, StoutElk_92 and PapaGoose03 like this.
  2. PapaGoose03

    PapaGoose03 Poo-Bah (3,234) May 30, 2005 Michigan
    Society

    This gives new meaning to a beer that makes you 'high.'

    And St. Jude benefits from it all. Good for them!
     
    Squire likes this.
  3. o29

    o29 Aspirant (290) Sep 29, 2020 Texas
    Society Trader

    If this wasn't for charity, this is the kind of gimmick that I typically despise.

    But for charity? Sure, why not? I just hope no one expects it to taste like anything other than a standard, mediocre Sam Adams beer.
     
  4. jesskidden

    jesskidden Poo-Bah (2,292) Aug 10, 2005 New Jersey
    Society Trader

    Well, now - look. I ain't no financial genius (I did get the only A+ Miss White ever gave in Geometry but that's not exactly straight math and it was over 50 fuckin' years ago) and I'm one of those cynics who looks askance at "charities" in general but does this make sense? Spend over a third of million dollars to get a $100k donation?

    Maybe I'm just lazy, but if someone's a "billionaire" (est. $2.4 billion) can't he just give them $200 million instead of spending his time "raising" it from other rich people? Can't afford it?
     
  5. SFACRKnight

    SFACRKnight Poo-Bah (1,891) Jan 20, 2012 Colorado
    Society Trader

    In light of this article:
    https://www.fool.com/amp/investing/2021/09/16/boston-beer-hard-seltzer-fall-worse-than-feared/
    It looks like St. Jude picked the wrong rich guy to help them raise money.
     
    Chaz, meefmoff and JackHorzempa like this.
  6. DCH

    DCH Aspirant (225) Jun 12, 2013 New York

    For an “out of this world” flavor:wink:
     
    Squire likes this.
  7. JackHorzempa

    JackHorzempa Poo-Bah (5,139) Dec 15, 2005 Pennsylvania
    Society

    meefmoff and SFACRKnight like this.
  8. jesskidden

    jesskidden Poo-Bah (2,292) Aug 10, 2005 New Jersey
    Society Trader

    Only on Wall Street... :rolling_eyes: "Oh, look, they didn't do as good as they hoped. What failures! Up only 18%!"

    The Brewers Association says their "beer" production (minus the FMB, cider and seltzer) was 1.75 Million barrels in 2020. Down quite a bit over the past few years but still bigger than any other "craft" brewer, save for the adjunct-brewing Yuengling.

    So, that might be "faded from view" according to the Motley Fool. Don't know where MF shops but I still see stacks of it in every liquor store I visit.

    Speaking of Motley Fools - no proof readers there?
    [​IMG]
    :grin: "The brewer doesn't _______ how much further down the bottom is."

    It worked for TANG. :grin:
    [​IMG]
     
    #8 jesskidden, Sep 17, 2021
    Last edited: Sep 17, 2021
    PapaGoose03 and BBThunderbolt like this.
  9. jason_nwx

    jason_nwx Crusader (757) Sep 12, 2012 Oregon

  10. BBThunderbolt

    BBThunderbolt Poo-Bah (8,962) Sep 24, 2007 Kiribati
    Society Trader

    As pointed out by @jason_nwx , Ninkasi did this years ago. And, yeast being able to be propagated, is reusable. There may be renants of space yeast being used yet today. Using hops is one and done.
     
    Harrison8, PapaGoose03 and jason_nwx like this.
  11. MistaRyte

    MistaRyte Defender (602) Jan 14, 2008 Virginia
    Trader

    You can taste the rarity...
     
    Squire and Harrison8 like this.
  12. jesskidden

    jesskidden Poo-Bah (2,292) Aug 10, 2005 New Jersey
    Society Trader

    "... with a hint of corporate tax deduction and slight aftertaste of free PR."
     
  13. Immortale25

    Immortale25 Poo-Bah (3,388) May 13, 2011 North Carolina
    Society Trader

  14. Harrison8

    Harrison8 Poo-Bah (4,422) Dec 6, 2015 Missouri
    Society Trader

    If the hops are not Galaxy, this whole project should be scrapped.
     
    Genuine, SFACRKnight, o29 and 5 others like this.
  15. JackHorzempa

    JackHorzempa Poo-Bah (5,139) Dec 15, 2005 Pennsylvania
    Society

    What is they chose to use Challenger hops instead!?! :flushed:

    Cheers!
     
    SFACRKnight, o29, moodenba and 2 others like this.
  16. BillAfromSoCal

    BillAfromSoCal Disciple (361) Aug 24, 2020 California

    The way I read it , SA purchased the hops at auction for an undisclosed sum and then on top of that they donated $100K. Do we know that the total of auction price plus donation was <$361K.?
    If we want to really question the cost/benefit of this endeavor, how about we ask why someone sees a positive cost benefit for shooting a bunch of civilians up into space given their total weight and cost per pound? Was there much benefit besides an adrenaline rush for those people? So what if they come back and rave to their neighbors about how fun and impressive it was. Its not like they are going to have a huge influence on federal support for the space program. Exactly how much was learned or what was technically achieved? This sounds like little more than a ego inflation exercise for an uber-rich guy. How about they use the rocket as a vehicle for sending experiments into space instead of just letting a few people scream "wheeeee" into the vacuum of space?
     
    o29 and PapaGoose03 like this.
  17. bubseymour

    bubseymour Poo-Bah (3,306) Oct 30, 2010 Maryland
    Society Trader

    I’ll bet Sam C pitched the idea at a recent BBC board meeting. Also he needs some more moon dust he’s lobbying for His reboot of that DFH beer from a few years back.
     
  18. rgordon

    rgordon Meyvn (1,165) Apr 26, 2012 North Carolina

    I always aced geometry for some reason and finding x= was always stretching my brain. I'm Earth bound, born in May, and know this place spatially. I was an English major first then a history major, then philosophy. I would've worked for Robert Kennedy in 1968. Really, had a job lined up. It blew my mind.......
     
  19. Squire

    Squire Poo-Bah (2,624) Jul 16, 2015 Mississippi
    Society Trader

    An "other worldly experience" perhaps. I'm not holding my breath.
     
    DCH and PapaGoose03 like this.
  20. Squire

    Squire Poo-Bah (2,624) Jul 16, 2015 Mississippi
    Society Trader

    Wish I had thought of that one.
     
    PapaGoose03 and Harrison8 like this.
  21. SFACRKnight

    SFACRKnight Poo-Bah (1,891) Jan 20, 2012 Colorado
    Society Trader

    Too soon Jack. Too soon...
     
    PapaGoose03 and Harrison8 like this.