Samuel Adams Super Bowl Commerical will Kick Off Widespread Launch of 'Remastered' Recipe

I know it's early, but I'm nominating "remastered for higher sessionability" as the best corporate beer jibberish of 2023

 

First Fat Tire now Sam Adams? I nominate the act of “remastering” as the latest trend in craft for 2023.

 

Sounds like another step towards mediocrity for these guys

 

Sounds like a Lunch Beer!

 

I am confident that there will be a number of posts 'questioning' this new beer from Boston Beer Company.

I discussed a bottle of the remastered Sam Adams Boston Lager in a past NBW thread:

"Overall:

I think this beer is good – very good.

If Boston Beer Company ever decides to distribute the Remastered Boston Lager to my area I will buy a six-pack (if I can find it fresh)."



https://www.beeradvocate.com/community/threads/new-beer-weekend-36.656784/#post-7216983

Yeah, it is by no means an 'earth shattering' new beer but I enjoyed drinking it for what it is and as I posted above, if I can find this beer fresh, and I should be able to with the initial introduction, I will indeed purchase a six-pack.

Maybe some of you will as well?

Cheers!

 

The remastered version of Winter Lager only succeeded in converting a once go-to seasonal lager into a bland and wimpy also-ran. I can't wait for the Boston Lager re-boot.

 

Well, it was close but eventually was chosen over:
"Now, filtered by a German Reinheitsgebot technique called
Biological Acidification!"

Nope, other way around.
Sep 12, 2020 - https://www.beeradvocate.com/community/threads/boston-lager-remastered.646882/

 

What's next, a remastered SNPA? Allagash White?

Stop messing around with classic, style-defining beers. If you want to brew something new, do it. Some things are more important than next quarter's sales numbers. Preserving the heritage of craft beer is one.

 

Hmm, maybe re-label it to be part of the Little Thing series of beers?

Pale Little Thing Ale?

Cheers!

 

I've been enjoying the Sam Adams mix pack with the Alpine Lager and Golden Pilsner so I'm looking forward to the "remasterd" Boston Lager! Even though I originally liked the BL I find it too sweet and cloying! I hope they dropped the crystal malt! Take care!

 

2 questions after watching that video
1) Has Jim Koch honestly been trying for over 38 years to remaster and make the perfect Boston Lager? I find that statement very suspect.
2) is that Jim and his brewmaster drinking a NEIPA murk bomb at the end of the video? Please abandon the failed attempts at NEIPAs and make Noble Pils.

 

They spent a lot of money for some marketing team to make "watering our beer down" sound good.

 

Jim, from my NBW post:

Jim Koch recently participated in a Q & A session where he discussed Remastered Boston Lager:

“Brewing technology is another interesting place to play when tweaking recipes. In fact, we’re testing what we’re calling a “remastered” version of Boston Lager in New York this winter to match the modern drinker profile. The reformulated brew still uses the original 1984 recipe from my great-great-grandfather, but we’ve evolved our brewing technology and processes to improve the sessionability of this beloved beer. The remastered version is simply an enhanced, crisper version of the original – like hearing a classic song on new speakers.”

So, if you believe Jim Koch the ingredients haven't really changed but they did make some brewing process changes. My guess is that they 'tweaked' their mashing regime to create a more fermentable malt.

If you try this 'new and improved' Boston Lager let me know what you think of it.

Cheers!

Jack

 

Ever have it really fresh (less than a month old)?

The hops really pop and it isn’t as sweet and cloying.

 

Pretty soon, there'll be nothing left for @jonphisher's new thread

This post got me thinking about what is marketing and what is actually what one would call a significant change? I'm sure there's a line, but I wonder what different brewers would say crosses that line?

For example, a larger producer like SA is probably trying harder to be consistent for their consumers, so any change might "require" some marketing. On the other side, I seem to recall a video with Kimmich where he openly admits to not trying to produce Heady [to be] exactly the same each time. I also believe I read that Sierra has admitted that SNPA is not the same beer it was when they started brewing it.

Throw into the mix the truism that beer is an agricultural product, crop pricing and production cost, etc, etc, and I am of the opinion some sliding scale of "remastering" is happening all the time. Maybe I'm off base, though.

 

Unfortunate. I see packs of the "remastered" Boston Lager sitting on shelves here in NY for months and months. Its not bad, but its not as good as the original recipe.

 

I really wish I could've heard him describe the "modern drinker profile".

 

Sounds like they're watering it down for the masses. This should cater well to the Truly, Twisted Tea and Angry Orchard crowd.