Samuel Adams Super Bowl Commerical will Kick Off Widespread Launch of 'Remastered' Recipe

Discussion in 'Beer News' started by ESHBG, Jan 31, 2023.

  1. ESHBG

    ESHBG Pooh-Bah (2,049) Jul 30, 2011 Pennsylvania

    Sounds like the original version may be going away totally?
  2. unlikelyspiderperson

    unlikelyspiderperson Grand Pooh-Bah (3,800) Mar 12, 2013 California
    Pooh-Bah Trader

    I know it's early, but I'm nominating "remastered for higher sessionability" as the best corporate beer jibberish of 2023
  3. elNopalero

    elNopalero Grand Pooh-Bah (4,358) Oct 14, 2009 California
    Pooh-Bah Society Trader

    First Fat Tire now Sam Adams? I nominate the act of “remastering” as the latest trend in craft for 2023.
  4. russpowell

    russpowell Grand High Pooh-Bah (7,236) May 24, 2005 Arkansas
    Pooh-Bah Society Trader

    Sounds like another step towards mediocrity for these guys
  5. Asking4AFriend

    Asking4AFriend Initiate (0) Jan 31, 2023 Arizona

    Sounds like a Lunch Beer!
    beergoot and premierpro like this.
  6. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,169) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    I am confident that there will be a number of posts 'questioning' this new beer from Boston Beer Company.

    I discussed a bottle of the remastered Sam Adams Boston Lager in a past NBW thread:


    I think this beer is good – very good.

    If Boston Beer Company ever decides to distribute the Remastered Boston Lager to my area I will buy a six-pack (if I can find it fresh)."


    Yeah, it is by no means an 'earth shattering' new beer but I enjoyed drinking it for what it is and as I posted above, if I can find this beer fresh, and I should be able to with the initial introduction, I will indeed purchase a six-pack.

    Maybe some of you will as well?

  7. 57md

    57md Pooh-Bah (2,849) Aug 22, 2011 Pennsylvania

    The remastered version of Winter Lager only succeeded in converting a once go-to seasonal lager into a bland and wimpy also-ran. I can't wait for the Boston Lager re-boot. :rolling_eyes:
  8. jesskidden

    jesskidden Pooh-Bah (2,981) Aug 10, 2005 New Jersey
    Pooh-Bah Society Trader

  9. dele

    dele Zealot (548) Mar 13, 2019 Massachusetts

    What's next, a remastered SNPA? Allagash White?

    Stop messing around with classic, style-defining beers. If you want to brew something new, do it. Some things are more important than next quarter's sales numbers. Preserving the heritage of craft beer is one.
  10. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,169) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    Hmm, maybe re-label it to be part of the Little Thing series of beers?

    Pale Little Thing Ale?

  11. premierpro

    premierpro Savant (1,048) Mar 21, 2009 Michigan

    I've been enjoying the Sam Adams mix pack with the Alpine Lager and Golden Pilsner so I'm looking forward to the "remasterd" Boston Lager! Even though I originally liked the BL I find it too sweet and cloying! I hope they dropped the crystal malt! Take care!
  12. bubseymour

    bubseymour Grand Pooh-Bah (4,596) Oct 30, 2010 Maryland
    Pooh-Bah Trader

    2 questions after watching that video
    1) Has Jim Koch honestly been trying for over 38 years to remaster and make the perfect Boston Lager? I find that statement very suspect.
    2) is that Jim and his brewmaster drinking a NEIPA murk bomb at the end of the video? Please abandon the failed attempts at NEIPAs and make Noble Pils.
  13. Harrison8

    Harrison8 Grand Pooh-Bah (5,671) Dec 6, 2015 Missouri
    Pooh-Bah Society Trader

    They spent a lot of money for some marketing team to make "watering our beer down" sound good.
  14. JackHorzempa

    JackHorzempa Grand Pooh-Bah (3,169) Dec 15, 2005 Pennsylvania
    Pooh-Bah Society

    Jim, from my NBW post:

    Jim Koch recently participated in a Q & A session where he discussed Remastered Boston Lager:

    “Brewing technology is another interesting place to play when tweaking recipes. In fact, we’re testing what we’re calling a “remastered” version of Boston Lager in New York this winter to match the modern drinker profile. The reformulated brew still uses the original 1984 recipe from my great-great-grandfather, but we’ve evolved our brewing technology and processes to improve the sessionability of this beloved beer. The remastered version is simply an enhanced, crisper version of the original – like hearing a classic song on new speakers.”

    So, if you believe Jim Koch the ingredients haven't really changed but they did make some brewing process changes. My guess is that they 'tweaked' their mashing regime to create a more fermentable malt.

    If you try this 'new and improved' Boston Lager let me know what you think of it.


  15. AlcahueteJ

    AlcahueteJ Grand Pooh-Bah (3,088) Dec 4, 2004 Massachusetts
    Pooh-Bah Society

    Ever have it really fresh (less than a month old)?

    The hops really pop and it isn’t as sweet and cloying.
    beergoot and SaltofOH like this.
  16. Roguer

    Roguer Grand High Pooh-Bah (7,465) Mar 25, 2013 Connecticut
    Super Mod Pooh-Bah Society Trader

    This is why I liked Stone's approach, with the 2.0 series. They decided to update some recipes, but clearly relabeled them, and gave themselves the inroad to re-release the OG at any time (which they've recently done with Ruination).

    I would love to see other brewers follow that kind of tack. Wouldn't it be great to go back to OG SN Hoptimum? Maybe not every season, but once in a while?
  17. cjgiant

    cjgiant Grand High Pooh-Bah (6,470) Jul 13, 2013 District of Columbia
    Pooh-Bah Society

    Pretty soon, there'll be nothing left for @jonphisher's new thread :wink:

    This post got me thinking about what is marketing and what is actually what one would call a significant change? I'm sure there's a line, but I wonder what different brewers would say crosses that line?

    For example, a larger producer like SA is probably trying harder to be consistent for their consumers, so any change might "require" some marketing. On the other side, I seem to recall a video with Kimmich where he openly admits to not trying to produce Heady [to be] exactly the same each time. I also believe I read that Sierra has admitted that SNPA is not the same beer it was when they started brewing it.

    Throw into the mix the truism that beer is an agricultural product, crop pricing and production cost, etc, etc, and I am of the opinion some sliding scale of "remastering" is happening all the time. Maybe I'm off base, though.
  18. AccipiterofBeer

    AccipiterofBeer Maven (1,389) Nov 28, 2016 New York

    Unfortunate. I see packs of the "remastered" Boston Lager sitting on shelves here in NY for months and months. Its not bad, but its not as good as the original recipe.
    Riverdivine8, beergoot and Uptownal like this.
  19. jbertsch

    jbertsch Pooh-Bah (2,698) Dec 14, 2008 Massachusetts
    Pooh-Bah Society Trader

    I really wish I could've heard him describe the "modern drinker profile".
  20. Treyliff

    Treyliff Grand Pooh-Bah (4,711) Aug 10, 2010 West Virginia
    Pooh-Bah Society Trader

    Sounds like they're watering it down for the masses. This should cater well to the Truly, Twisted Tea and Angry Orchard crowd.